The RISION Magic brings detailed thermal imaging to your smartphone in a compact, affordable package, although its software still needs some refinement.

As a product tester, one of the biggest things I run into is people asking about how hot a device gets with standard use. Typically, I will use infrared thermometers to get temperature readings but I would much rather use a thermal imager so that the device can actually be seen and users can visualize where hot spots are. Some thermal imagers are too large to use conveniently, which is why I was excited about the RISION Magic being released.

About the RISION Magic

The RISION Magic is a compact USB-C thermal camera designed to turn a compatible smartphone, tablet, or Windows PC into a portable thermal imaging tool. At just 24 grams and without its own battery, the Magic draws power from the connected device, making it easy to carry and use without another device to charge. RISION offers support for iOS, Android, and Windows, along with free mobile and desktop versions of its RISION View app.

The Magic uses a native 160 × 120 thermal sensor and RISION’s QuadIR™ technology to produce a 320 × 240 super-resolved image. It also uses AI BiSpectrix™ to combine thermal and visible-light imagery in real time, helping users connect temperature differences with the physical objects or areas responsible for them.

RISION designed the Magic primarily for everyday troubleshooting and home maintenance. It can be used to look for energy loss around doors and windows, identify HVAC issues, find potential moisture problems, and spot overheating electrical connections without having to touch hot surfaces or exposed wiring. The RISION View app also provides temperature measurements, real-time waveform monitoring, customizable temperature thresholds, multiple measurement zones, thermal image and video capture, and automated PDF reporting.

Features & Specs

• Thermal resolution: 160 × 120 native
• Super resolution: 320 × 240 with QuadIR™ processing
• Thermal sensitivity: ≤40 mK NETD
• Refresh rate: 25 Hz
• Temperature range: -4°F to 1,112°F (-20°C to 600°C)
• Temperature accuracy: ±2% / ±2°C
• Thermal/visible fusion: AI BiSpectrix™ dual-light fusion
• Connection: USB-C
• Power: Draws power directly from the connected device
• Power consumption: 0.32W
• Battery: No built-in battery
• Continuous use: Approximately 5–8 hours, depending on the connected device
• Compatibility: iOS, Android, and Windows PCs
• App: RISION View mobile and desktop applications
• Color palettes: 12, with adjustable text color and size
• Temperature monitoring: Up to five points, five lines, and five areas simultaneously
• Analysis: Real-time temperature waveform monitoring and customizable temperature thresholds
• Image capture: Thermal photographs with temperature data
• Video: Thermal video recording with temperature data
• Reporting: Automated PDF reports
• Documentation: Custom watermarks and GPS location information
• Cloud: Cloud synchronization and multi-device access
• Housing: Aerospace-grade alloy
• Weight: 24 grams
• Warranty: 24 months
• Return period: 30 days

Pricing & Availability

The RISION Magic has an MSRP of $139, although RISION is currently offering it for $119 through its website. The camera includes free shipping, a 24-month warranty, and a 30-day return period. It can be ordered through rision.com and Amazon.

User Experience

I tested the RISION Magic with my iPhone 16 Pro, and getting started was very easy. After downloading the RISION View app, I plugged the Magic into the phone’s USB-C port, and the app recognized it immediately. I was able to start taking thermal measurements very quickly.

The camera itself is a good size for carrying around. It is compact without being so small that I feel like I am going to lose it. The included carrying case works well for protecting the camera, although I think it could be smaller to better match the compact size of the Magic.

The RISION View app is generally easy to use, but I did run into some software issues during testing. A few settings also weren’t located where I expected them to be. For example, I had to go into my Profile to change the temperature unit from Celsius to Fahrenheit rather than finding that option under Settings. More importantly, the app locked up a few times. If my phone went to sleep while the camera was connected, I sometimes had to disconnect and reconnect the Magic before the app would work again.

The thermal images were the highlight of my testing. They looked very good, with enough detail that it was easy to identify the objects I was looking at. I used the Magic to check a variety of things around the house, including my coffee before and after adding fresh coffee, an air conditioning vent, my keyboard, and our dog. It was interesting to see the differences in temperature across these everyday objects.

I also compared the Magic’s temperature readings with a handheld infrared thermometer. The readings were reasonably close, although the infrared thermometer consistently measured approximately 4 degrees higher. For the type of general-purpose troubleshooting the Magic is designed for, I found the readings accurate enough to be useful.

I did run into another software issue when I tried the reporting feature. Creating a report requires signing up for a RISION account, but I couldn’t complete the registration. After entering the requested information and verification code, the Sign Up button remained disabled. That meant I wasn’t able to test the PDF reporting feature.

Overall, my experience with the Magic was a little mixed. The hardware is compact, easy to use, and produces surprisingly detailed thermal images, but the software still feels like it needs some refinement. I encountered several issues during testing, although none prevented me from using the camera after reconnecting it. Based on the image quality alone, I would recommend the RISION Magic at its $119 price, particularly for homeowners and DIY users who want an easy way to add thermal imaging to a smartphone.

Conclusion

The RISION Magic is an interesting addition to my testing setup because it gives me something an infrared thermometer can’t: a visual representation of where heat is coming from. Being able to see hot spots across a device or identify temperature differences around the house makes thermal imaging much more useful than simply getting a single temperature reading.

The hardware does what I want it to do, and the thermal images are detailed enough to make the camera genuinely useful. If RISION can address some of the software bugs, the Magic would be an even stronger recommendation. For now, I think it is a good option for anyone looking to add thermal imaging to their smartphone without spending a lot of money.

For more information, visit rision.com

Featuring AI dual-spectrum fusion, intelligent analysis, and instant reporting, the RISION Magic Pro sets a new standard for home and commercial inspections.

RISION, a global technology brand specializing in thermal imaging and intelligent detection, today opened pre-orders for the RISION Magic Pro, the professional model in its Magic Series of USB-C thermal cameras, available from September 10 on RISION’s official website and Amazon store.

Announced on August 3 alongside the RISION Magic, the Magic Pro turns a smartphone, tablet or Windows computer into a full thermal inspection tool. It shares the Magic’s 24-gram, battery-free USB-C design, AI BiSpectrix™ fusion and free RISION View apps — and adds the image detail needed to inspect, document and report on complex thermal scenes.

“With the Magic, we made thermal imaging accessible to anyone. With the Magic Pro, we give inspectors, tradespeople and demanding home users a tool they can rely on from the first scan to the final report,” said York Guo, founder and CEO of RISION. “Higher resolution shows the problem, live multi-zone analysis quantifies it, and one-tap reporting documents it — at a fraction of the usual price.”

What the Magic Pro Adds

The RISION Magic Pro matches the Magic’s ≤40 mK sensitivity, 25 Hz refresh rate, -4 °F to 1112 °F (-20°C to 600°C) range and ±2% accuracy. Its difference is the sensor: a native 256 × 192 array, processed by QuadIR™ into a 512 × 384 image. Individual breakers, terminals, HVAC tubing or a single pipe behind drywall resolve as distinct objects, with clear separation, and every point, line and area measurement lands on the right component. Radiometric photos, video and one-tap PDF reports carry that same detail to the client.

Built for Real Inspection Work

From electrical panels to HVAC systems, the Magic series handles a wide range of inspection, including but not limited to:

• Electrical: Monitor five breakers at once; a threshold alert flags any circuit running hotter than its neighbours.
• HVAC: Compare supply and return temperatures, and film a compressor’s start-up to catch faults that only appear under load.
• Building and energy audits: Map insulation gaps, thermal bridges and air leaks across a whole façade, then deliver a PDF report tying every anomaly to a visible-light photo.
• Mechanical and automotive: Track bearings, motors and brake discs with real-time waveform graphs.

Pricing and Availability

The RISION Magic Pro is priced at $299 MSRP. Pre-orders open September 10 on RISION’s official website at an early-bird price of $229 (a $70 discount), valid until September 28, with open sales via the official website and Amazon from the same day. Early buyers receive an extra year of warranty, for three years in total.

Following the full launch of the Magic series in the US, the lineup will also be available in the UK starting September 15. The Magic arrives at an MSRP of £159 with an early-bird price of £139, a £20 saving. The Magic Pro follows on October 13 at £359 MSRP, with an early-bird price of £269, saving early adopters £90.

A detailed specification sheet comparing the RISION Magic and Magic Pro is available to media on request and accompanies this release as a separate attachment.

For more information, please visit RISION’s official website.

About RISION

RISION is a global technology brand specializing in thermal imaging and intelligent detection. Its team brings more than 20 years of experience across optical engineering, artificial intelligence, sensor technology and precision manufacturing. The company reports a portfolio of more than 100 granted and pending patents.

iPhone Duo features a breakthrough foldable design that’s beautiful, versatile, and durable, opening up possibilities that feel entirely new yet remarkably familiar

Apple today introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience. Closed, the 5.4-inch outer display delivers 90 percent of the screen area of iPhone 18 Pro in a compact, pocketable design.¹ Both displays share the same aspect ratio, so content scales proportionally, ensuring visual continuity. iPhone Duo is built to last with an innovative hardware design and a precision hinge that offers a smooth, satisfying feel with every use. Powered by the new A20 Pro, iPhone Duo features an advanced thermal management system with a custom-designed vapor chamber and a dual-battery architecture, delivering pro performance and impressive all-day battery life. The advanced camera system takes stunning photos and videos, with the folding design unlocking fun new ways to use the camera that aren’t possible on any other iPhone. iOS 27 is reimagined, remaining familiar and intuitive while adapting to the versatile ways users can interact with iPhone Duo. And with Apple Intelligence² and Siri AI,³ iPhone Duo brings powerful AI capabilities together with a user’s personal context.

iPhone Duo is available in two refined colors: star white and night sky. Pre-orders begin Friday, October 16, with availability beginning Friday, October 23.

“iPhone Duo is the most transformational change to iPhone since the original. With an entirely new design and intuitive experiences, it shows what’s possible when hardware and software are engineered together and redefines what it means to use a foldable phone,” said John Ternus, Apple’s CEO. “With the largest display ever on iPhone that still fits easily in your pocket, combined with the power of A20 Pro, iPhone Duo helps you stay more immersed and productive wherever you go, whether you’re enjoying content, multitasking across apps, or gaming.”

Two Displays, One Breakthrough Design

iPhone Duo delivers Apple’s largest iPhone display in an entirely new design. Closed, iPhone Duo is comfortable to use one-handed and fits easily in a pocket, with a 5.4-inch outer Super Retina XDR display that provides 90 percent of the screen area of iPhone 18 Pro. Opened, the 7.6-inch inner Super Retina XDR display is 50 percent larger than iPhone 18 Pro Max, offering an immersive canvas for everything users do. A premium nano-texture finish reduces glare and reflections, creating a matte surface that minimizes crease visibility and feels great to touch. Beneath the inner display, a new FaceTime camera stays hidden when not in use to keep the screen uninterrupted. Both displays share the same aspect ratio, designed for how people use their iPhone, so the experience feels continuous whether iPhone Duo is open or closed. The displays also feature ProMotion, Always On, and 3000 nits of peak outdoor brightness. Later this year, iPhone Duo will support Apple Pencil with USB-C, allowing users to take notes, sketch, or mark up documents on either display.

Touch ID is integrated into the side button for easy, secure, and consistent authentication whether iPhone Duo is open or closed, and users can unlock iPhone Duo using their Apple Watch. The design also features Camera Control to quickly launch the camera, including the brand-new Siri Camera mode, which lets Siri see what the user sees to answer questions and take action.

Designed for Durability

iPhone Duo is built to last and feels exceptionally solid with every use. It’s crafted from grade 5 titanium for incredible strength, with an enclosure that has an elegant mirror-polished finish and a 3D-printed hinge cover with a contrasting micro-blasted finish. Ceramic Shield protects the back of iPhone Duo, and Ceramic Shield 2 on the front has 3x better scratch resistance than the previous generation. iPhone Duo is also splash-, water-, and dust-resistant with an IP68 rating.⁴The hinge is engineered from more than 100 components to precisely control opening and closing and support the center of the display, delivering a smooth, satisfying feel. Internally, support ribs reinforce the structure for added stiffness, while antenna splits with ceramic fiber inserts enhance the frame’s rigidity.

The inner display is designed to withstand the wear of everyday use. A scratch-resistant coating and a nano-textured cover layer — made from a custom polymer with up to 40 percent higher stiffness than other materials used in the industry — protect the surface. High-strength glass sits above and below the folding display panel, with custom adhesives that allow the layers to glide past one another like the pages of a book, relieving bend stress, and a titanium plate at the bottom further enhances durability.

An Advanced Camera System with New Experiences

iPhone Duo delivers an advanced camera system that brings all-new experiences made possible by its breakthrough design. With the new 48MP Fusion Main camera, users can shoot sharp photos at up to 48MP resolution with zero shutter lag, capture in the 24MP default for incredible image quality at a file size perfect for sharing, and get closer to the subject with an integrated optical-quality 2x Telephoto. The 48MP Fusion Main camera also benefits from a new computational image pipeline for sharp details, and excels in low light thanks to a large sensor, fast aperture, and sensor-shift optical image stabilization.

The 48MP Fusion Ultra Wide camera — the same as on iPhone 18 Pro models — captures wider fields of view and enables macro photography, while the Center Stage front camera can automatically take photos and videos in any orientation, so users don’t have to rotate iPhone for landscape selfies. Upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos.⁵ Under the inner display, a new FaceTime camera helps users connect with friends and family whether iPhone Duo is held open or propped on a surface for hands-free calls.

The foldable design with dual displays unlocks camera experiences that are not possible on any other iPhone.

• With Smart Take, users no longer miss out on being in the photo because they are behind the shutter or racing to beat a timer. On-device AI models running on A20 Pro analyze the scene in real time and automatically capture photos when subjects are posing.
• Users can take a selfie with the higher-resolution rear cameras and preview their shot on the outer display.
• Duo Preview shows the live preview on the outer display, helping subjects pose, check their framing, and guide the shot.
• Kid Cue plays animations from Peanuts on the outer display to grab the attention of children so they look at the camera.
• Duo FaceTime lets people who are with the user join a video call on the outer display, so everyone can share the moment without crowding around one screen.

iPhone Duo supports 4K120 fps recording in Dolby Vision on the 48MP Fusion Main camera, unlocking gorgeous slow-motion effects by adjusting the playback speed. Users can now apply Cinematic effects after capture at up to 60 fps, and Audio Mix introduces new algorithms that deliver higher-quality voices and can now isolate music. Time-lapse supports 4K in Dolby Vision HDR, and users can prop iPhone Duo up without needing a tripod to easily capture longer-duration videos.

A Reimagined Yet Familiar iOS Experience

iOS 27 is tailored for iPhone Duo, delivering a familiar and intuitive experience that introduces new ways to interact with iPhone. Lock Screen controls, the Dock on the Home Screen, and app navigation and controls now appear on the side to maximize vertical space for content. When iPhone Duo is open, the display shows two Home Screen pages with Today View — a vertically scrolling list of customizable widgets — on the left. The status bar includes a circular, flexible system that nestles into the corner of the screen, showing relevant information like Wi-Fi, cellular strength, battery, and more. The Dynamic Island is also redesigned to fit vertically on the side of the outer and inner displays, and expands to show Live Activities and alerts. iOS seamlessly adapts to the new ways to use iPhone Duo — content reacts as it folds, reorients when turned to the side, and switches to the appropriate display when flipped over.

Apple apps are optimized for iPhone Duo, and developers can easily adapt their apps using the new and updated APIs in the latest SDKs, and upcoming support for iPhone Duo in Device Hub in Xcode. Third-party apps, including Netflix, Zoom, and Slack, are already taking advantage of the folding design to deliver immersive experiences that make the most of the larger display and new ways to use iPhone Duo.

The expansive display supercharges productivity, letting users do more at once with new multitasking capabilities. Split View allows users to open two apps side by side on iPhone for the first time. Users can also quickly swap between apps; open two windows of the same app, like Safari; easily have a conversation with Siri AI while looking at content on the other side of the screen; and save pairs of apps to come back to later.

StandBy gets a major upgrade on iPhone Duo. Set iPhone Duo down and it enters StandBy on either the outer or inner display — even when it’s not charging — turning the device into a photo frame, hub for widgets, clock, and more. New Calendar and Weather faces join existing Clock and Modular faces, while the Photos face is updated to display Shared Albums. Every face now offers deeper customization, with new colors, fonts, and complications to choose from.

The Next Generation of Apple Intelligence and an All‑New Siri

iPhone Duo gives users access to Siri AI, an entirely new version of Siri that is rolling out in beta with iOS 27. Powered by Apple Intelligence, Siri is profoundly more personal, capable, and conversational, and becomes even more useful on the large inner display. Powerful AI capabilities paired with personal context make iPhone Duo an intelligent personal hub with privacy and security at its core.

Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Users can write with Siri by simply describing what they need. The all-new Siri app also makes it easy to revisit past conversations or kick off new ones, with conversational history synced privately across products with iCloud.

Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. Image Playground also now offers photorealistic imagery, and with upcoming support for the SynthID standard, users can identify images generated or edited with AI.⁶ In Safari, Notify Me helps users monitor web pages for changes, like product restocks or price drops, to stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.

Pro Performance with A20 Pro and Advanced Thermal Management

Powered by A20 Pro — the same chip in iPhone 18 Pro models — and paired with an advanced thermal management system, iPhone Duo delivers up to 35 percent better sustained performance than iPhone 17 Pro. A new chip package inspired by M-series Apple silicon connects A20 Pro directly to a custom vapor chamber, dissipating heat and powering multitasking, gaming, and complex AI workloads. A new display engine drives the inner and outer displays simultaneously and enables a fluid experience as users transition between them. The 6-core CPU is up to 20 percent faster than A19 Pro, delivering the fastest CPU in a smartphone; the 7-core GPU is up to 40 percent faster and more power efficient; and the new Dual 16-core Neural Engine offers 2x the compute power to run on-device AI models. A20 Pro also delivers 50 percent more unified memory bandwidth and is built on the latest 2-nanometer process technology.

Impressive All-Day Battery Life

iPhone Duo is designed with one high-energy battery on each side to maximize capacity while efficiently using internal space. A combination of Apple silicon and energy rebalancing algorithms allows the batteries to operate seamlessly as one, so users get up to 31 hours of video playback when using the inner display, up to 44 hours of video playback when using the outer display, and up to 24 hours of usage per charge when both displays are used equally.⁷ Users can also enjoy fast charging — iPhone Duo can charge up to 50 percent in around 20 minutes or wirelessly charge up to 50 percent in around 30 minutes with a MagSafe or Qi2 charger.⁸

Powerful Wireless Capabilities

iPhone Duo features an eSIM-only design worldwide that saves internal space to maximize battery capacity.⁹ eSIM offers greater flexibility, better security, and seamless connectivity compared to traditional physical SIM cards, and as an industry standard, it is supported by over 500 carriers around the world, including AT&T, T-Mobile, Verizon, and more. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.¹⁰

N1, an Apple-designed wireless networking chip, enables Wi-Fi 7, Bluetooth 6, and Thread, while C2, Apple’s next-generation cellular modem system, brings AI-powered improvements to cellular quality and reliability, and now supports mmWave in the U.S.

Beautiful New Accessories

To complement iPhone Duo, Apple is introducing beautiful new accessories. The iPhone Duo Folio — available in navy blue and taupe — features an integrated kickstand that supports a wide range of angles for reading, viewing content, or FaceTime, and folds away neatly when not in use. The iPhone Duo Case — available in sand and navy blue — is thin and light, with a protective two-part design that wraps around both sides of the device. Both cases are compatible with MagSafe, Qi2 25W, and Qi-certified chargers. With built-in magnets that align perfectly with iPhone Duo, they offer a magical attach experience and fast wireless charging.

iPhone Duo and the Environment

iPhone Duo was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 35 percent recycled content overall,¹¹ including 100 percent recycled cobalt in the battery and 100 percent recycled titanium in the 3D-printed hinge cover. iPhone Duo is manufactured with 60 percent renewable energy, like wind and solar, across the supply chain, and meets Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, its paper packaging is 100 percent fiber-based¹² and can be easily recycled at home.

Pricing and Availability

• iPhone Duo is available in star white and night sky, and starts at $1,999 (U.S.), or $83.29 (U.S.) per month for 24 months, in 256GB, 512GB, 1TB, and 2TB storage capacities.¹³

Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone Duo, with 12- and 24-month leasing terms starting as low as $57.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.14

• Customers in more than 70 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone Duo beginning at 5 a.m. PT on Friday, October 16, with availability beginning Friday, October 23. iPhone Duo will be available in 28 other countries and regions beginning Friday, October 30.
• The iPhone Duo Case will be available for $79 (U.S.) in navy blue and sand, and the iPhone Duo Folio with Kickstand will be available for $129 (U.S.) in navy blue and taupe. iPhone Duo Case and iPhone Duo Folio with Kickstand will be available to order beginning Friday, October 16.
• iPhone Duo will be available with iOS 27.1. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
• Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone Duo users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone, or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.
• iCloud+ plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability.
• New and qualified returning subscribers who purchase iPhone Duo can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one.

About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the inner display screen is 7.58 inches diagonally, and the outer display screen is 5.36 inches diagonally. The actual viewable area is smaller.
2. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13.
3. Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security.
4. iPhone Duo is splash-, water-, and dust-resistant. It was tested under controlled laboratory conditions and has a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
5. The new texture and grain controls will be available in iOS 27 on iPhone models that support the latest generation of Photographic Styles. See supported models.
6. SynthID will be available in a software update later this year and will be included for most edited images, depending on the edits applied.
7. Testing conducted by Apple in August 2026 using preproduction iPhone Duo units and software, subscribed to LTE and 5G carrier networks, using a representative usage profile. Typical use is based on the median usage values across iPhone users and reflects a combination of passive and active use of a variety of applications, including but not limited to messaging, photos, music, social media, video streaming, games, web browsing, and navigation. iPhone Duo typical use based on equal usage between inner and outer displays. Battery life varies by use, configuration, cellular network, signal strength, and other factors; actual results may vary based on usage.
8. Testing conducted by Apple in July 2026 using preproduction iPhone Duo units and software, and either USB‑C Charge Cable or Apple MagSafe Chargers (1‑meter Model A3502 and 2‑meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable (or higher) USB-C cable and USB PD power adapters. Fast-charge testing conducted with drained iPhone Duo units in open configuration. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary. The 60W-capable or higher adapter (available separately) must be paired with a USB-C charging cable, and the 35W or higher adapter must be paired with a MagSafe Charger (both available separately).
9. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.
10. iPhone Handoff will be available at launch with T-Mobile in the U.S. and with Telekom Germany in Germany.
11. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories.
12. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
13. Financing is available to qualified customers, subject to credit approval and credit limit, and requires users to select Apple Card Monthly Installments (ACMI) as their payment type at checkout at Apple. They’ll need to select AT&T, T‑Mobile, or Verizon as their carrier when they check out. An iPhone purchased with ACMI is always unlocked, so they can switch carriers at any time, subject to their carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to their card’s variable APR, not the ACMI 0 percent APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI.
14. Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. Advertised payment amount may not include a trade-in device’s estimated value. Typical monthly payments (excluding taxes and any trade-in credit) range from $82.99 to $132.81 (U.S.) for a 12-month lease and $57.99 to $92.81 (U.S.) for a 24-month lease. Requires selection of an eligible carrier. Closing your lease and returning your device terminates your lease. You may incur a substantial charge if you terminate your lease before the end of the lease term. Additional terms and conditions apply. See apple.com/shop/apple-upgrade for more information.

The new Pro lineup introduces variable aperture with the most advanced camera in an iPhone, incredible battery life, next‑level performance, and Siri AI, all powered by A20 Pro

Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, brings creative control that wasn’t possible before, and new Pro controls let users customize their experience in the Camera app. Both models feature a smaller and even more useful Dynamic Island, as well as A20 Pro and a next-generation vapor chamber that together deliver the highest sustained performance in iPhone history. iPhone 18 Pro Max also delivers the largest increase in battery life ever on iPhone, thanks to advancements in Apple silicon and a larger battery.¹ Featuring iOS 27 with Apple Intelligence² and Siri AI,³ iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.

iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18.

“With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.”

An Advanced Camera System That Unlocks More Creativity Across Photo and Video

The new 48MP Fusion Main camera with variable aperture is the most advanced camera Apple has ever made, bringing aperture control to iPhone for the first time along with even more creative control. Six laser-cut blades smoothly transition between different apertures, making it incredibly easy to capture the best shot by automatically adjusting for depth of field and lighting. Combined with a new sensor that improves image quality, the result is better low-light photography, crisper detail in the back of group photos, and more unique shots. Variable aperture also provides more control for creative pros by giving them the ability to manually adjust any of the four aperture settings in the Camera app, and an API is available to developers for even more control across the aperture range in their apps.

With a new computational imaging pipeline, the Main camera produces sharper, more detailed shots, and upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos.⁴ Industry-leading video capabilities also become more versatile, with the ability to apply Cinematic effects after capture to videos shot at up to 60 fps. In Time-lapse mode, users can now record videos in 4K and Dolby Vision HDR. Audio Mix also has new algorithms that deliver higher-quality voices and can now isolate music.

Pro controls is a new customizable experience in the Camera app for iPhone 18 Pro and iPhone 18 Pro Max that makes it easier than ever for users to access their most used settings and introduces new options for manual control. Users can now adjust settings such as lens aperture, shutter speed, and white balance, or use a histogram to check exposure levels throughout a scene.

Introducing Apple Reference Image

Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image.⁵Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS, and macOS 27 for third-party apps to enable viewing of these reference images.

Image metadata and upcoming support for the SynthID standard can also help users identify images generated or edited with AI.⁶ Together with Apple Reference Image, this set of features represents a multifaceted approach to image authenticity — vital for photojournalists, photographers, and everyday viewers.

An Even More Useful Dynamic Island

Using advanced display technology, the Dynamic Island is redesigned to create room for additional information. The upgraded Dynamic Island can now show three Live Activities at once, while continuing to enable Face ID for securely unlocking iPhone 18 Pro models, authenticating purchases, signing in to apps, and more.

A20 Pro: A Powerhouse for Pro Performance and AI

Built using the latest 2-nanometer process technology, A20 Pro sets a new bar for mobile computing. Featuring 50 percent more memory bandwidth than A19 Pro, the new 6-core CPU features integrated Neural Accelerators and is faster than the competition, while the new 7-core GPU design is up to 40 percent faster than A19 Pro — a significant upgrade for graphics rendering. A20 Pro also features a new Dual 16-core Neural Engine, which accelerates on-device AI models and computational photography, and includes 32 total cores for double the AI processing power of A19 Pro. With huge upgrades across the entire chip, A20 Pro is a powerhouse for everything from more advanced on-device AI workloads to demanding games, and is designed to deliver exceptional performance for years to come.

Both models feature N1, an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability. C2 delivers meaningfully faster uploads when compared to C1X while consuming 15 percent less energy, and now supports mmWave in the U.S.

A New Thermal Management System for Maximum Performance

A20 Pro introduces custom packaging inspired by M-series Apple silicon that places the silicon die side by side with the memory, removing the memory from the thermal path of the chip and allowing A20 Pro to attach directly to a next-generation vapor chamber. With new materials and three times more surface area than the previous generation on iPhone 17 Pro, the redesigned vapor chamber dramatically improves sustained performance and enables up to a 40 percent gain over the previous generation — the highest sustained performance yet.

Incredible Battery Life

iPhone 18 Pro models deliver a massive leap in battery life with new battery designs that leverage powerful silicon efficiencies. eSIM-only models deliver up to 36 hours of video playback on iPhone 18 Pro and up to 45 hours of video playback on iPhone 18 Pro Max. iPhone 18 Pro can also charge up to 50 percent in around 15 minutes, or wirelessly charge up to 50 percent in 30 minutes.⁷ On iPhone 18 Pro Max, five minutes of wired charging provides around seven hours of video playback, and based on a new battery usage model that leverages real-world data, it provides up to 30 hours of usage on a full charge.⁸

Featuring iOS 27 with the Next Generation of Apple Intelligence and an All-New Siri

iPhone 18 Pro and iPhone 18 Pro Max give users access to Siri AI, rolling out in beta with iOS 27. Siri AI is an entirely new version of Siri powered by Apple Intelligence that is profoundly more personal, capable, and conversational. Both models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.

Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Siri mode in the Camera app allows users to get information and take action on what’s in front of them, and users can write with Siri by simply describing what they need. Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. And now Image Playground offers photorealistic imagery. In Safari, Notify Me helps users monitor web pages for changes, like product restocks or price drops, and stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.

iOS 27 delivers an expansive set of improvements that make iPhone more responsive, reliable, and easy to use, along with refinements to the software design and more ways to personalize the appearance of Liquid Glass. Additionally, powerful and simple tools, based on expert guidance, give parents more flexible ways to manage what their kids can see, who they can talk to, and when they have access. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.⁹

eSIM: A Flexible, Convenient, and Secure Connection

eSIM offers greater flexibility, better security, seamless connectivity compared to traditional physical SIM cards, and more battery life on eSIM-only models.¹⁰ An industry standard, eSIM is supported by over 500 carriers worldwide, including AT&T, T-Mobile, Verizon, and more. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max will be available in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. These models feature an even larger battery, taking advantage of the space formerly occupied by the physical SIM to provide two additional hours of video playback.

Beautiful New Accessories

iPhone 18 Pro models introduce a range of new Silicone Cases, TechWoven Cases, Crossbody Straps, and FineWoven Wallets — all designed to complement the four beautiful finishes. The Clear Case features an updated design and is now compatible with the Crossbody Strap and Wrist Strap. The new Wrist Strap introduces a convenient, hands-free way to carry iPhone, AirPods Pro 2, or AirPods Pro 3. Woven with 100 percent recycled polyester yarns and embedded with flexible magnets that keep it neatly fitted together, the Wrist Strap will be available in six colors: black, taupe, olive, crisp blue, magenta, and burgundy.

iPhone 18 Pro and the Environment

iPhone 18 Pro and iPhone 18 Pro Max were built with the environment in mind, and drive progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. Both models are made with 40 percent recycled content overall,¹¹ including 100 percent recycled cobalt in the battery and 85 percent recycled aluminum in the enclosure. They are manufactured with 50 percent renewable energy, like wind and solar, across the supply chain, and meet Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, their paper packaging is 100 percent fiber-based¹² and can be easily recycled at home.

Pricing and Availability

• iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at $1,199 (U.S.) or $49.95 (U.S.) per month, and iPhone 18 Pro Max starts at $1,299 (U.S.) or $54.12 (U.S.) per month for 24 months.¹³
• Apple offers great ways to save and upgrade to the latest iPhone models. With Apple Trade In, customers trading in iPhone 13 or later can get $175 to $885 (U.S.) in credit instantly.¹⁴ Apple also partners with select carriers to offer incredible deals, and customers can get up to $1,200 (U.S.) in credits when they trade in iPhone 14 or later — in any condition — to put toward iPhone 18 Pro or iPhone 18 Pro Max. Customers can take advantage of carrier deals by visiting the Apple Store online or an Apple Store location. For carrier deal eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone 18 Pro, with 12- and 24-month leasing terms starting as low as $34.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.¹⁵
• Customers in more than 65 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., andVietnam, will be able to pre-order iPhone 18 Pro and iPhone 18 Pro Max beginning at 5 a.m. PT this Saturday, September 12, with availability beginning Friday, September 18. iPhone 18 Pro and iPhone 18 Pro Max will be available in 20 other countries and regions beginning Friday, September 25.
• A TechWoven Case with MagSafe will be available for $59 (U.S.) in black, chambray blue, taupe, olive, mulberry, and burgundy. A Clear Case with MagSafe will be available for $49 (U.S.), and a Silicone Case with MagSafe will be available for $49 (U.S.) in black, navy blue, crisp blue, olive, burgundy, and magenta. A FineWoven Wallet with MagSafe will be available for $59 (U.S.) in black, navy blue, wildflower blue, olive, magenta, and burgundy.
• A Wrist Strap will be available for $29 (U.S.). A Crossbody Strap will be available for $59 (U.S.) in black, navy blue, taupe, sand, olive, crisp blue, magenta, burgundy, and light gray.
• iOS 27 will be available as a free software update on Monday, September 14. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
• Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone 18 Pro and iPhone 18 Pro Max users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. The free trial will be extended for iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone, or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.
• iCloud+ plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability.
• New and qualified returning subscribers who purchase iPhone 18 Pro or iPhone 18 Pro Max can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one.

About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. eSIM-only models of iPhone 18 Pro Max feature the largest increase in battery life on an iPhone by taking advantage of the space formerly occupied by the physical SIM.
2. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13.
3. Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security.
4. The new texture and grain controls will be available in iOS 27 on iPhone models that support the latest generation of Photographic Styles. See supported models.
5. Apple Reference Image is an opt-in feature. In China, Apple Reference Image will not be available at launch because of regulatory requirements. In the EU, Apple Reference Image capture will not be available at launch with iPhone 18 Pro models, but users with iOS 27, iPadOS 27, and macOS 27 will be able to develop and view reference images.
6. SynthID will be available in a software update later this year and will be included for most edited images, depending on the edits applied.
7. Testing conducted by Apple in July 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB‑C Charge Cable or Apple MagSafe Chargers (1‑meter Model A3502 and 2‑meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB-C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fast‑charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary. The 60W-capable adapter or higher with AVS (available separately) must be paired with a USB-C charging cable, and the 35W adapter or higher must be paired with a MagSafe Charger (both available separately).
8. Testing conducted by Apple in August 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, subscribed to LTE and 5G carrier networks, using a representative usage profile. Typical use is based on the median usage values across iPhone users and reflects a combination of passive and active use of a variety of applications, including but not limited to messaging, photos, music, social media, video streaming, games, web browsing, and navigation. Battery life varies by use, configuration, cellular network, signal strength, and other factors; actual results may vary based on usage.
9. iPhone Handoff will be available at launch with T-Mobile in the U.S. and Telekom Germany in Germany.
10. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.
11. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories.
12. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
13. Financing is available to qualified customers, subject to credit approval and credit limit, and requires users to select Apple Card Monthly Installments (ACMI) as their payment type at checkout at Apple. They’ll need to select AT&T, T‑Mobile, or Verizon as their carrier when they check out. An iPhone purchased with ACMI is always unlocked, so they can switch carriers at any time, subject to their carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to their card’s variable APR, not the ACMI 0 percent APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI.
14. Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device.
15. This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. Advertised payment amount may not include a trade-in device’s estimated value. Typical monthly payments for iPhone 18 Pro (excluding taxes and any trade-in credit) range from $49.99 to $100.03 (U.S.) for a 12-month lease and $34.99 to $70.01 (U.S.) for a 24-month lease. Requires selection of an eligible carrier. Closing your lease and returning your device terminates your lease. You may incur a substantial charge if you terminate your lease before the end of the lease term. Additional terms and conditions apply. See apple.com/shop/apple-upgrade for more information.

With industry-leading ANC in an open-ear design, improved sound quality, hands-free access to Siri AI, and Live Translation, AirPods 5 deliver the best audio experience Apple has ever offered in this style of AirPods, at an incredible price

Apple today announced AirPods 5, delivering the industry’s best Active Noise Cancellation (ANC) in an open-ear design and even better sound quality, at an outstanding value.¹ AirPods 5 feature an all-new multiport acoustic architecture and next-generation Adaptive EQ for even more immersive sound. Their breakthrough open-ear ANC removes up to 50 percent more external noise compared to AirPods 4 with Active Noise Cancellation, alongside a more natural Transparency mode. Combined with Siri AI and iPhone, AirPods enable users to draw on their personal context and get answers with broad world knowledge, entirely hands-free.² Users can also respond to Siri using head gestures, or use Live Translation to help connect across languages.

AirPods 5 offer the most affordable way to experience some of the most powerful AirPods features — along with greater durability with improved dust, sweat, and water resistance — at $129. For users who want even more, AirPods 5 with Wireless Charging Case add longer battery life and on-stem volume control for $149.³ Customers can pre-order starting today, with availability in stores beginning Friday, September 18.

“We’re thrilled that with AirPods 5, we’re able to bring Active Noise Cancellation — one of our most beloved features — to our most affordable AirPods,” said Dave Pakula, Apple’s vice president of Hardware Engineering. “Both AirPods 5 models deliver a world-class listening experience and enable features like Live Translation for even more people. Paired with Siri AI, AirPods are a game changer for unlocking powerful hands-free capabilities.”

Best-in-Class Active Noise Cancellation

Customers love to use ANC to quiet the world around them so they can rest on a noisy flight, get lost in their favorite music, or stay focused on work. AirPods 5 remove up to 50 percent more noise compared to AirPods 4 with ANC thanks to a new multiport acoustic architecture and improved computational audio algorithms. Along with the benefits of ANC, AirPods 5 feature an improved Transparency mode that more naturally represents voices and nearby sounds, helping users stay connected to their surroundings. Providing the best of both worlds, Adaptive Audio dynamically blends Transparency mode and ANC based on the conditions of a user’s environment. And Conversation Awareness lowers the user’s media volume when they start speaking, helping them more easily talk to someone nearby.

Re-Engineered Sound Quality

Inspired by AirPods Pro 3 and re-engineered for AirPods 5, a new multiport acoustic architecture and next-generation Adaptive EQ deliver richer, more detailed sound across an even wider range of ear geometries. This makes Personalized Spatial Audio more immersive and dynamic, so the user feels like they’re surrounded by whatever they are listening to.⁴

Intelligent Features, Hands-Free

For users with an Apple Intelligence-supported iPhone, AirPods 5 allow users to tap into helpful intelligent features hands-free and on the go. Siri AI, which is rolling out in beta in iOS 27, is a profoundly more capable and conversational assistant, offering personal context understanding across messages, emails, photos, and more, as well as app actions and broad world knowledge. For example, users can ask Siri to play the song a friend recommended in a message or navigate to a dinner reservation based on the confirmation buried in an email. Siri AI sounds more natural than ever, with expressive voices that a user can customize so it’s just right for them.⁵ And Dictation now captures what users say with greater precision.

In addition to these new capabilities, Siri already works seamlessly with apps from Apple’s vast ecosystem of developers, so users can continue to take action in the apps they already use, like texting a friend in WhatsApp or playing a book on Audible. With Siri Interactions on AirPods, users can discreetly respond to Siri AI by simply nodding their head yes or shaking their head no.

Live Translation, powered by Apple Intelligence, breaks down barriers by letting users communicate across languages. After setting up Live Translation in the Translate app and downloading their desired languages, AirPods users can access the feature by simultaneously pressing both stems, by saying “Siri, start Live Translation,” or by using the Action button on iPhone — allowing them to hear a conversation in their preferred language. Enabled by ANC and computational audio, this capability is now available across the entire AirPods lineup.

AirPods 5 with Wireless Charging Case

For users who want even more, AirPods 5 with Wireless Charging Case deliver great improvements to the AirPods experience. Force sensor with volume swipe arrives on AirPods 5, a first for the open-ear form factor, adding the ability to quickly adjust volume by swiping up or down on the stem.

Battery life is also improved, with up to five hours of playback with ANC on a single charge — one hour longer than AirPods 4 with ANC, thanks to a redesigned battery. This extends up to 22 hours with the charging case when listening with ANC. The wireless charging case supports Apple Watch chargers, Qi-compatible chargers, and USB-C.

AirPods 5 and the Environment

The new AirPods 5 were built with the environment in mind and drive progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. They are made with 40 percent recycled material overall,⁶ including 70 percent recycled plastic in the wireless charging case and 100 percent recycled cobalt in the battery. AirPods 5 are manufactured with 35 percent renewable energy, like wind and solar, across the supply chain, and meet Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, their paper packaging is 100 percent fiber-based⁷ and can be easily recycled at home.

Pricing and Availability

• Customers in the U.S. and more than 65 other countries and regions can pre-order AirPods 5 today for $129 (U.S.), with availability in stores beginning Friday, September 18.
• Customers in the U.S. and more than 65 other countries and regions can pre-order AirPods 5 with Wireless Charging Case today for $149 (U.S.), with availability in stores beginning Friday, September 18.
• For full feature functionality, use AirPods 5 paired with an Apple device running the latest operating system software.
• Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• Live Translation is available on compatible Apple devices with the latest operating system software when paired with compatible AirPods with the latest firmware when Apple Intelligence is turned on. This feature is not available in all languages or regions.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new AirPods 5 or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.

About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Testing conducted by Apple in July 2026 using AirPods 5 paired with iPhone 17 with prerelease AirPods firmware and iOS 27. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the bestselling wireless open-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.
2. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in iOS 27, macOS 27, and watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU with iOS, iPadOS, and watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Hands-free access to Siri AI works on all AirPods. Siri AI is not available to users under 13.
3. Battery life varies by use. See apple.com/batteries for details.
4. Personalized Spatial Audio works with compatible content in supported apps. iPhone with TrueDepth camera required to create personalized profile, which will sync across compatible Apple devices. Personalized Spatial Audio is not available when using other devices.
5. Apple’s most powerful on-device model and the features it enables, like expressive voices and more advanced Dictation, are available on iPhone 18 Pro, iPhone 18 Pro Max, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPad models with M4 or later and at least 12GB of unified memory, and Mac models with M3 or later and at least 12GB of unified memory. The model and expressive voices are also available on Apple Vision Pro (M5).
6. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Recycled and renewable plastic content calculation includes mass balance allocation.
7. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.

Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and HRV sensing, a readiness score, and Audio Intelligence features built with privacy at the core

Apple today introduced Apple Watch Series 12, engineered with advanced health sensors and all-new Apple silicon to deliver the most accurate heart rate sensing in a wearable,¹ and advanced health and fitness features.

With the new Health Sensing System and S11 chip, Apple Watch Series 12 delivers higher-frequency heart rate and heart rate variability (HRV) measurements, which power an enhanced suite of health and fitness features including a new readiness score. A redesigned Health app on iPhone arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — also enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core.² With watchOS 27, Apple Intelligence powers Siri AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist.

These features add to the many ways Apple Watch already helps users stay active, better understand their health, and get help when they need it, with advanced workout tracking, sleep tracking, heart health notifications, the ECG app,³ sleep apnea notifications,⁴ Fall Detection, Emergency SOS,⁵ and more. Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety.⁶

Apple Watch Series 12 is designed to be as individual as the person wearing it and is available in an array of beautiful finishes, including dark bronze, black, light gold, and space gray aluminum, and radiant gold and natural titanium. It is also available in a stunning ceramic material, in pearl white and night blue. Aluminum models now feature Ceramic Shield 2, which is tougher than any smartwatch glass and 60 percent tougher than the Ion-X of previous aluminum models.⁷ Apple Watch Series 12 is available to pre-order today, with availability beginning Friday, September 18.

“Apple Watch Series 12 is the most advanced health and fitness companion we’ve ever created,” said Kaiann Drance, Apple’s vice president of Worldwide Apple Watch Product Marketing. “With our new Health Sensing System and S11 chip, Apple Watch Series 12 gives you meaningful insights, like readiness, so you can better understand how to take on your day and care for your health, plus intelligence features that make everyday life easier. And it’s all wrapped in a beautifully thin, light design you’ll love wearing all day and night.”

The Most Accurate Heart Rate Sensing in a Wearable

Apple Watch Series 12 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, resulting in Apple Watch showing the highest accuracy across devices.

With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 now measures heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication.

HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress.

Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status.⁸ A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.

Readiness: A Daily Read on the Body’s Capacity

Apple Watch Series 12 introduces readiness, a new feature that analyzes a user’s recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they’re headed into a workday or tackling their training plan.

Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.

Longer Workout Battery Life and Faster Charging

Apple Watch Series 12 continues to offer up to 24 hours of everyday battery life⁹ and now offers up to 10 hours of battery life during an outdoor workout — 25 percent more than the previous model.¹⁰

Apple Watch Series 12 also offers faster charging: Just 15 minutes now gets up to 12 hours of additional battery life — 50 percent more than the previous model — so users can quickly recharge while getting ready for the day or before bed.¹¹

The Most Accurate Step Tracking of Any Smartwatch

The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day. As a result, Apple Watch Series 12 now offers the most accurate step tracking of any smartwatch.¹² The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face.

A Redesigned Health App Offers a Holistic View of Long‑Term Health

The Health app on iPhone serves as a central and secure location for a user’s health and fitness information, uniquely positioning it to provide a better understanding of a user’s health. The Health app has been redesigned to dynamically respond to a user’s data using Apple Intelligence,¹³ with a new Insights tab that surfaces timely health information and a new Longevity tab that analyzes a user’s longitudinal health data for deeper insights. The Longevity tab includes Health Age, an Apple Watch feature that shows users how certain metrics are tracking relative to their actual age.

The Health app also includes movement evaluations that measure flexibility, strength, balance, and more using vision-based AI models on iPhone and heart rate data from Apple Watch. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. The redesigned Health app will arrive later this year, starting in U.S. English.

Audio Intelligence: A New Way to Stay More Present and Engaged Throughout the Day

Since Apple Watch is always on a user’s wrist, it is the perfect device to help users stay alert to important sounds and stay present and engaged in conversations throughout the day. With the built-in microphone, the power of the S11 chip, the latest Apple Intelligence models on iPhone, and Private Cloud Compute, Apple Watch Series 12 offers a brand-new class of Apple Intelligence features. Audio Intelligence helps users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of its design.

Audio Intelligence features include:

• Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn’t with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they’re detected.
• Live Rewind, which can help users recall what was just said in conversation. A double press of the Digital Crown shows the previous 15 seconds of a conversation as a text snippet, so the user can catch something they may have missed or are less familiar with. Users can ask Siri about the content of the text or save it to the Siri app to revisit later.
• Siri Recap, which can create high-level summaries of conversations that users can review later to jog their memory. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app, allowing users to be more present and engaged in the moment.
• Shazam, which instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist.

Privacy by Design

Audio Intelligence features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Series 12 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it.

Users are in control and can choose whether to opt in to each Audio Intelligence feature. They can decide exactly where and when Siri Recap takes notes, and can turn Siri Recap on or off at any time, right from Control Center.

By design, Audio Intelligence features do not identify and attribute speakers, to protect the privacy of both the user and those around them. Siri Recap produces a brief, high-level summary of conversations — not a transcript — and is designed to exclude sensitive information like financial information or government-assigned identifiers. Live Rewind plays an audible chime when it is being used, even if Apple Watch is on silent, and shows a full-display animation and microphone indicator so people nearby can hear and see that the feature has been activated.

Live Rewind text snippets and Siri Recap summaries are end-to-end encrypted in the Siri app with iCloud syncing, and are not accessible even by Apple. Read more about how Audio Intelligence protects privacy. Siri Recap and Live Rewind arrive in beta later this year.

Siri AI Brings Personal Context Understanding and Broad World Knowledge

With watchOS 27, Apple Watch Series 12 supports Siri AI, an entirely new version of Siri powered by Apple Intelligence. The new Siri app lets users continue conversations on the go and tap into Apple Intelligence capabilities — like personal context understanding and broad world knowledge — making Apple Watch an even more intelligent companion on the wrist. A new Siri Modular watch face makes it even easier to access Siri throughout the day.¹⁴

Featuring watchOS 27

watchOS 27 brings a range of additional updates to Apple Watch Series 12, including:

• A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user’s most-used and recently used Apple Watch apps.
• A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget — all using only one hand.¹⁵
• Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact’s birthday.
• Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.¹⁶
• Support for Workout Buddy on Apple Watch when users don’t have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.¹⁷

Lineup

Apple Watch Series 12 is available in 42mm and 46mm sizes. Aluminum finishes include beautiful new dark bronze, black, and light gold options, plus the popular space gray finish. Titanium finishes include a rich new radiant gold color, alongside natural titanium.

A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes. Sand and navy blue Sport Bands that come with ceramic versions of Apple Watch Series 12 feature a ceramic pin-and-tuck closure designed to pair perfectly with the case.

Bands

This fall’s Sport Band lineup features a rich array of new colors, including olive, burgundy, wildflower blue, and pale succulent. In addition to bringing new colors including chambray blue and magenta, Sport Loops introduce a special new plaid pattern using innovative inkjet-printing technology, available in burgundy plaid and light umber plaid options. Nike Sport Bands and Nike Sport Loops come in five new colors: essential white, chalk calm, pavement grey, after dark black, and green spark.

The Milanese Loop is now available in stunning radiant gold to match the new radiant gold titanium case, and a new dark bronze color that pairs with the new dark bronze aluminum case.¹⁸

The Modern Buckle band now comes in a new woven material, featuring subtle texture with small, integrated specks of color, creating a visually rich and dynamic feel.¹⁹ For the first time, it is available with gold hardware designed to perfectly match radiant gold titanium cases, in addition to natural hardware.

Apple Watch Hermès Series 12

Apple Watch Hermès Series 12 is now offered in a radiant gold titanium finish for the first time, in addition to the exclusive silver titanium. The radiant gold Apple Watch Hermès Series 12 comes with the new Noir satin Clou de Selle band, featuring a matching gold-finish clasp and saddle stud.

The Apple Watch Hermès collection introduces a new band, Rocabar Club, featuring eye-catching color contrasts and an elongated H knitted in a graphic, three-dimensional pattern inspired by horse-jumping competitions.

Apple Watch Series 12 and the Environment

Apple Watch Series 12 was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 40 percent recycled material overall,²⁰ including 100 percent recycled aluminum in the aluminum case and 100 percent recycled titanium in the 3D-printed titanium case. All of the electricity used to manufacture Apple Watch Series 12 is sourced from renewable energy, like wind and solar, across the supply chain,²¹ and Apple has also invested in enough renewable energy around the world to match the electricity customers use to charge their Apple Watch. Like all Apple products, its paper packaging is 100 percent fiber-based²² and can be easily recycled at home.

Pricing and Availability

• Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Series 12 today, with availability in stores beginning Friday, September 18.
• Apple Watch Series 12 starts at $399 (U.S.).
• New Apple Watch bands will be available to order today from apple.com/store and on the Apple Store app, with availability in stores beginning Friday, September 18.
• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27 or later. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with watchOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.²³
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for Apple Watch Series 12, with 12- and 24-month leasing terms starting as low as $11.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.^
• For more information on Apple 2030, visit apple.com/2030.

About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
2. Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence-enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.
3. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older.
4. Sleep apnea notifications are available on Apple Watch Series 9 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
5. Emergency SOS requires a satellite connection, cellular connection, or Wi-Fi calling with an internet connection from Apple Watch or a nearby iPhone. See support.apple.com/108374 and apple.com/watch/cellular for more information.
6. Based on an analysis of health, fitness, and safety features in commercially available bestselling wearables as of August 2026.
7. Ceramic Shield 2 is available on Apple Watch Series 12 (aluminum case). Ceramic Shield 2 on Apple Watch Series 12 (aluminum case) is 60 percent tougher than the Ion-X glass on Apple Watch Series 11.
8. The Vitals app is for wellness purposes only and not for medical use.
9. All-day battery life testing includes 300 time checks, 90 notifications, 15 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth, and six hours of sleep tracking over the course of 24 hours; Apple Watch Series 12 (GPS) usage includes connection to iPhone via Bluetooth during the entire 24-hour test; Apple Watch Series 12 (GPS + Cellular) usage includes a total of four hours of cellular connection and 20 hours of connection to iPhone via Bluetooth over the course of 24 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
10. Workout tested without iPhone and with heart rate sensor on during Outdoor Run workout sessions. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular); all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
11. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.
12. Step-tracking accuracy testing was conducted by Apple using a 1,000-step accuracy test validated with video step counting. Comparison made against industry-leading smartwatches commercially available as of July 2026.
13. The redesigned Health app is available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 Max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
14. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13.
15. Requires Apple Watch Series 9 or later, Apple Watch SE 3, or Apple Watch Ultra 2 or later.
16. The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older.
17. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
18. Band is not water resistant.
19. Band is not water resistant. Band contains magnets and may cause interference with Compass on Apple Watch.
20. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Product evaluations are based on Apple Watch Series 12 with titanium and aluminum cases.
21. Applies to Apple Watch Series 12 with aluminum and titanium cases.
22. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
23. Apple Music requires a subscription. Apple Fitness+ requires a subscription and compatible hardware and software. See support.apple.com/en-us/118210 for compatibility details.

^ Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term.

For example: For an Apple Watch Series 12 42mm with a purchase price of $399 (U.S.) (excluding taxes and any trade-in credit), the typical monthly payment is $11.99 (U.S.) (excluding taxes and any trade-in credit) for a 24-month lease term and $21.99 (U.S.) (excluding taxes and any trade-in credit) for a 12-month lease term.

No security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device’s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval.

Terminating your Apple Upgrade lease: Closing your lease and returning your device terminates your lease. You may incur a substantial charge up to the amount of your remaining lease payments if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month period. If you take no action at the end of your extension period, you will be charged for the amount due to exercise the purchase option under your lease. You will not own your device at the end of your lease, unless you pay the amount due to exercise the purchase option. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.

Apple Upgrade lease eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S. territories) or pickup at Apple Retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.

Featuring the new Health Sensing System, which provides the most accurate heart rate sensing in a wearable; powerful insights including readiness; and longer battery life

Apple today introduced Apple Watch Ultra 4 — the ultimate sports and adventure watch — now including new, advanced health and fitness features, and longer battery life.

Engineered with the new Health Sensing System and S11 chip, Apple Watch Ultra 4 delivers the most accurate heart rate sensing in a wearable,¹ higher-frequency heart rate and heart rate variability (HRV) measurements, and a new readiness score to support athletes of all kinds. Apple Watch Ultra 4 also offers extended battery life to track outdoor workouts for up to 45 hours and the most accurate on-device GPS in a sports watch.² A redesigned Health app on iPhone arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core.³ With watchOS 27, Apple Intelligence powers Siri AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist.

These features add to the many ways Apple Watch Ultra already supports users with advanced workout tracking across activities, sleep tracking, powerful health features like heart health notifications and the ECG app,⁴ and game-changing safety capabilities like satellite communications.⁵ Apple Watch Ultra 4 is the most comprehensive wearable across health, fitness, and safety.⁶

Apple Watch Ultra 4 comes in sleek and durable natural and black titanium options. It is available to pre-order today, with availability beginning Friday, September 18.

“The new Health Sensing System and S11 chip take Apple Watch Ultra 4 — our most rugged and capable Apple Watch — to the next level, delivering longer battery life, faster charging, and the most accurate heart rate sensing in a wearable,” said Kaiann Drance, Apple’s vice president of Worldwide Apple Watch Product Marketing. “With powerful health and fitness insights including readiness, new intelligent features, and its large, bright display, Apple Watch Ultra 4 is designed to support you wherever you go, from your workouts, to adventures, to everything you tackle in a day.”

The Most Accurate Heart Rate Sensing in a Wearable

Apple Watch Ultra 4 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Ultra 4 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, with Apple Watch showing the highest accuracy across devices.

With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Ultra 4 now measures heart rate every five seconds, all day long. This continuous passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication.

HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress.

Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status.⁷ A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.

Readiness: A Daily Read on the Body’s Capacity

Apple Watch Ultra 4 introduces readiness, a new feature that analyzes a user’s recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they’re headed into a workday or tackling their training plan.

Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.

Longer Battery Life and Faster Charging

For everyday use, Apple Watch Ultra 4 now offers more than two days of battery life, up to 50 hours. In Low Power Mode, it offers up to 84 hours of battery life.⁸ Charging is now faster than ever: Just 15 minutes adds up to 18 hours of additional battery life.⁹

For outdoor workout tracking, the new Extended Workout mode delivers up to 25 hours of battery life for tracking workouts with full GPS and heart rate readings — a 25 percent increase from the previous model. For even longer workouts, the Max Extended Workout mode allows Apple Watch Ultra 4 to track outdoor runs, walks, and hikes for up to 45 hours, typically enough to finish a 100-mile race, while still taking GPS readings every second.¹⁰

The Most Accurate Step Tracking of Any Smartwatch

The pedometer model has been completely redesigned with new machine learning algorithms and the S11 chip to provide more accurate distance measurements during indoor walk or run workouts, and more accurate step counts all day. As a result, Apple Watch Ultra 4 now offers the most accurate step tracking of any smartwatch.¹¹ The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face.

A Redesigned Health App Offering a Holistic View of Long‑Term Health

The Health app on iPhone serves as a central and secure location for a user’s health and fitness information, uniquely positioning it to provide a better understanding of a user’s health. The Health app has been redesigned to dynamically respond to a user’s data using Apple Intelligence, with a new Insights tab that surfaces timely health information and a new Longevity tab that analyzes a user’s longitudinal health data for deeper insights. The Longevity tab includes Health Age, an Apple Watch feature that shows users how certain metrics are tracking relative to their actual age.¹²

The Health app also includes movement evaluations that measure flexibility, strength, balance, and more using vision-based AI models on iPhone and heart rate data from Apple Watch. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. The redesigned Health app will arrive later this year, starting in U.S. English.

Audio Intelligence: A New Way to Stay More Present and Engaged Throughout the Day

Since Apple Watch is always on a user’s wrist, it is the perfect device to help users stay alert to important sounds and stay present and engaged in conversations throughout the day. With the built-in microphone, the power of the S11 chip, the latest Apple Intelligence models on iPhone, and Private Cloud Compute, Apple Watch Ultra 4 offers a brand-new class of Apple Intelligence features. Audio Intelligence helps users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of its design.

Audio Intelligence features include:

• Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn’t with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they’re detected.
• Live Rewind, which can help users recall what was just said in conversation. A double press of the Digital Crown shows the previous 15 seconds of a conversation as a text snippet, so users can catch something they may have missed or are less familiar with. Users can ask Siri about the content of the text or save it to the Siri app to revisit later.
• Siri Recap, which can create high-level summaries of conversations that users can review later to jog their memory. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app, allowing users to be more present and engaged in the moment.
• Shazam, which instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist.

Privacy by Design

Audio Intelligence features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Ultra 4 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it.

Users are in control and can choose whether to opt in to each Audio Intelligence feature. They can decide exactly where and when Siri Recap takes notes, and can turn Siri Recap on or off at any time, right from Control Center.

By design, Audio Intelligence features do not identify and attribute speakers, to protect the privacy of both the user and those around them. Siri Recap produces a brief, high-level summary of conversations — not a transcript — and is designed to exclude sensitive information like financial information or government-assigned identifiers. Live Rewind plays an audible chime when it is being used, even if Apple Watch is on silent, and shows a full-display animation and microphone indicator so people nearby can hear and see that the feature has been activated.

Live Rewind text snippets and Siri Recap summaries are end-to-end encrypted in the Siri app with iCloud syncing, and are not accessible even by Apple. Read more about how Audio Intelligence protects privacy. Siri Recap and Live Rewind arrive in beta later this year.

Siri AI Brings Personal Context Understanding and Broad World Knowledge

With watchOS 27, Apple Watch Ultra 4 supports Siri AI, an entirely new version of Siri powered by Apple Intelligence. The new Siri app lets users continue conversations on the go and tap into Apple Intelligence capabilities — like personal context understanding and broad world knowledge — making Apple Watch an even more intelligent companion on the wrist. A new Siri Modular watch face makes it even easier to access Siri throughout the day.¹³

Featuring watchOS 27

watchOS 27 brings a range of additional updates to Apple Watch Ultra 4, including:

• A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user’s most-used and recently used Apple Watch apps.
• A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget — all using only one hand.¹⁴
• Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact’s birthday.
• Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.¹⁵
• Support for Workout Buddy on Apple Watch when users don’t have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.¹⁶

Lineup and Bands

Apple Watch Ultra 4 is available in natural and black titanium.

This fall’s band lineup features new colors across the range. Trail Loop now comes in dark umber, sand, and burgundy, while Alpine Loop comes in desert, dark olive, and burgundy.

Ocean Bands are now made from a unique translucent silicone, which comes in three new colors: translucent gray, translucent kelp, and translucent black.

Apple Watch Hermès Ultra 4

In addition to Apple Watch Hermès Ultra 4 available in natural titanium, the Apple Watch Hermès collection introduces a bold new Grand H titanium band featuring a built-in extension mechanism to conveniently adjust the band to fit over a wet suit. Apple Watch Hermès Ultra 4 also features the new Fathom and Wonder watch face, which allows users to explore an illustration of the ocean’s depths. Rotate the Digital Crown to select one of four watch face options, from the surface to the seabed. Each option features a unique shade of blue and distinct animations.

Apple Watch Ultra 4 and the Environment

The new Apple Watch Ultra 4 was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 45 percent recycled material overall,¹⁷ including 100 percent recycled titanium in the 3D-printed titanium case and 100 percent recycled cobalt in the battery. All of the electricity used to manufacture Apple Watch Ultra 4 is sourced from renewable energy, like wind and solar, across the supply chain, and Apple has also invested in enough renewable energy around the world to match the electricity customers use to charge their Apple Watch. Like all Apple products, its paper packaging is 100 percent fiber-based¹⁸ and can be easily recycled at home.

Pricing and Availability

• Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Ultra 4 today, with availability in stores beginning Friday, September 18.
• Apple Watch Ultra 4 starts at $799 (U.S.).
• New Apple Watch bands will be available to order today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, September 18.
• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with watchOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.¹⁹
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for Apple Watch Ultra 4, with 12- and 24-month leasing terms starting as low as $24.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.^
• For more information on Apple 2030, visit apple.com/2030.

About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best-selling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
2. GPS performance was evaluated based on route map accuracy in challenging urban environments for outdoor running and walking workouts, processed securely on device. Comparison made against industry-leading dual-frequency GPS sports watches commercially available at the time of testing in August 2026.
3. Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence-enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.
4. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models, and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older.
5. Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3 or later. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS from cellular models of Apple Watch over satellite, a paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but iPhone doesn’t need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information.
6. Based on an analysis of health, fitness, and safety features in commercially available bestselling wearables as of August 2026.
7. The Vitals app is for wellness purposes only and not for medical use.
8. Multiday battery life testing includes 630 time checks, 190 notifications, 30 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth, and 12 hours of sleep tracking over the course of 50 hours; Apple Watch Ultra 4 usage includes a total of 10 hours of cellular connection and 40 hours of connection to iPhone via Bluetooth over the course of 50 hours. Battery life testing in Low Power Mode includes 1,100 time checks, 330 notifications, 55 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth, and 18 hours of sleep tracking over the course of 84 hours; Apple Watch Ultra 4 usage includes on-demand cellular connection and 68 hours of connection to iPhone via Bluetooth over the course of 84 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
9. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.
10. Workout tested without iPhone and with heart rate sensor on during Outdoor Run workout sessions. Extended Workout turns on Low Power Mode during the workout; running form metrics will be unavailable. Max Extended Workout turns on Low Power Mode during the workout, and turns off alerts and splits; certain metrics will be unavailable. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
11. Step-tracking accuracy testing was conducted by Apple using a 1,000-step accuracy test validated with video step counting. Comparison made against industry-leading smartwatches commercially available as of July 2026.
12. The redesigned Health app is available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 Max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
13. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13.
14. Requires Apple Watch Series 9 or later, Apple Watch SE 3, or Apple Watch Ultra 2 or later.
15. The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older.
16. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
17. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories.
18. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
19. Apple Music requires a subscription. Apple Fitness+ requires a subscription and compatible hardware and software. See support.apple.com/en-us/118210 for compatibility details.

^ Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term.

For example: For Apple Watch Ultra 4 with a purchase price of $799 (U.S.) (excluding taxes and any trade-in credit), the typical monthly payment is $24.99 (U.S.) (excluding taxes and any trade-in credit) for a 24-month lease term and $44.99 (U.S.) (excluding taxes and any trade-in credit) for a 12-month lease term.

No security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device’s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval.

Terminating your Apple Upgrade lease: Closing your lease and returning your device terminates your lease. You may incur a substantial charge up to the amount of your remaining lease payments if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month period. If you take no action at the end of your extension period, you will be charged for the amount due to exercise the purchase option under your lease. You will not own your device at the end of your lease, unless you pay the amount due to exercise the purchase option. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.

Apple Upgrade lease eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S. territories) or pickup at Apple Retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.

The all-new Apple Watch Health Sensing System enables a new readiness score and higher-frequency HRV, and a redesigned Health app offers users intelligent and actionable insights

Apple today announced its most advanced health and fitness experience yet, expanding what Apple Watch and iPhone can do as intelligent, science-driven tools for users’ personal wellbeing. Apple Watch Series 12 and Apple Watch Ultra 4 introduce the new Health Sensing System, enabling the most accurate heart rate sensing in a wearable, as well as a new readiness experience to give users insight into their body’s capacity to take on their day.¹ They pair with a redesigned Health app coming later this year to iPhone, which offers a holistic view of long-term health alongside new, easy-to-understand health and longevity insights powered by Apple Intelligence.² Together, these updates will give users a more complete picture of their health and fitness while keeping their personal health data private, secure, and under their control.

“At Apple, we believe technology can empower everyone with actionable, science-based insights built with privacy at the core. By combining breakthrough sensing on Apple Watch with Apple Intelligence in the Health app, we’re able to translate complex biometric data into clear guidance for users,” said Sumbul Desai, M.D., Apple’s vice president of Health and Fitness. “This both helps people navigate their day-to-day routines with confidence and connects those moments with deeper context around their longevity, building a strong foundation for a healthier future.”

The New Health Sensing System on Apple Watch

The new Health Sensing System on Apple Watch Series 12 and Apple Watch Ultra 4 features new optical and electrical heart sensors, enabling higher-frequency heart rate and heart rate variability (HRV) measurements, a new readiness score, a more comprehensive Vitals overview with the addition of HRV, and an updated Heart Rate app.

Accuracy of health data is critical to providing meaningful insights. A scientifically rigorous study on a population of over 1,000 participants with representation across demographic groups compared the new heart rate sensing accuracy on Apple Watch against leading wearables, and resulted in Apple Watch showing the highest heart rate accuracy across devices.

With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 and Apple Watch Ultra 4 now measure heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day — whether they’re recovering from a workout or dashing for the train — using the updated Heart Rate app and new watch face complications.

HRV, a key indicator of stress and recovery, is now measured as often as every five minutes — 24x more frequently — and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best to identify daily signals of stress and recovery, while overall HRV is best for insights on a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery.

Overnight vitals now includes Recovery HRV analyzed against a user’s personal baseline, providing a more complete view of their health status. A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.³

Readiness: A Daily Read on the Body’s Capacity

Apple Watch Series 12 and Apple Watch Ultra 4 introduce readiness — a new feature that analyzes a user’s recent activity, vitals, and sleep score, and then provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their workday or tackle their training plan.

Readiness updates throughout the day as new data comes in, reflecting, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.

A Redesigned Health App with Apple Intelligence at Its Core

The Health app on iPhone is a central and secure location for a user’s health and fitness information, and can uniquely provide a better understanding of their overall health. Apple Intelligence brings powerful AI capabilities into the apps and experiences users rely on every day, making them more personal and helpful than ever, and with iOS 27 and iPadOS 27, Apple Intelligence extends to the Health app. Redesigned to dynamically adapt to a user’s personal health and fitness metrics, the Health app now offers iPhone and iPad users a view of their long-term health alongside easy-to-understand insights, providing personalized guidance that can help them live a better day and healthier life. The redesigned Health app has been built to securely and privately protect a user’s data at every step.

Insights Tab
The new Insights tab surfaces timely health information with a summary that updates throughout the day across heart, sleep, readiness, fitness, vitals, and cycle tracking data. A new For You section delivers personalized recommendations and relevant articles based on a user’s data — like a suggestion to improve a wind-down routine after a stretch of late nights.

Longevity Tab
A new Longevity tab analyzes a user’s longitudinal health data for deeper insights into heart health, sleep, mental wellbeing, movement health, metabolic health, hearing, and nutrition. The tab includes Health Age, a new feature that uses Apple Watch data to show users how their metrics are tracking relative to their chronological age, informed by the best available science. The algorithm can factor in metrics from Apple Watch like VO2 max, resting heart rate, sleep, and HRV, and users can also add lab data, including A1c and LDL, to enrich the analysis.

Within the Longevity tab, users can see what’s shaping their long-term health based on data from iPhone, Apple Watch, AirPods, and clinical health records, as well as third-party apps and devices. An informative visualization fills in each category, helping users understand their status in different areas of health. Users can further build out their health picture through new evaluations, at-home movement assessments, and the ability to add lab tests.

Movement Evaluations
Mobility is a critical marker of overall function and a strong predictor of independence, chronic disease risk, and quality of life. Yet routine assessment remains largely absent from proactive health management, typically requiring a visit to an exercise physiologist or physical therapist. Now, users can take in-depth physical assessments — measuring flexibility, strength, balance, movement mechanics, and VO2 max — right at home using their iPhone camera and Apple Watch. This experience runs entirely on device; no video is ever recorded, stored, or shared. Using vision-based AI models, these assessments provide real-time audio and visual feedback, and were developed using clinician input.

Labs
Lab results from routine testing can provide important insights into a user’s overall wellbeing. Health app users can already import existing labs and see their results and trends over time. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S.

Tailored Health Content
Users will be able to see videos and articles across each area of health that overlays their data with insights from Apple Health clinical experts explaining why it’s important. For example, after a user receives their annual lab results, the Health app will present a video from an expert explaining their LDL levels, what the data means, and how they can take steps to improve, if needed. Or if a user learns from their movement assessment that they need to work on their balance, the Health app will present a video from an expert explaining what they can do. They will also receive an exercise plan to help them improve their balance, with moves selected for their ability and needs.

The redesigned Health app will be available later this year, starting in U.S. English, with more languages to follow.

Perimenopause and Menopause Support Arrive on Cycle Tracking

A person’s menstrual cycle is an essential indicator of overall health, and the Cycle Tracking experience is designed to support individuals across life stages, from logging their first period to receiving a retrospective ovulation estimate, and now, to supporting perimenopause and menopause. Cycle Tracking adapts as users’ health priorities change, whether that’s rooted in curiosity, daily planning, family building, or long-term wellbeing.

With iOS 27, the Health app adds support for perimenopause and menopause, as well as notifications about cycle deviations inclusive of perimenopause, to Cycle Tracking. Users will be able to log if they are in perimenopause or menopause for further customization of their Cycle Tracking experience, track their symptoms, and monitor cycles over time. Additionally, if a user logs bleeding after menopause, they will receive a notification to speak with their doctor. New educational articles are available in the Health app to help users better understand this new chapter, in addition to tips informed by clinical experts.

Additionally, many people don’t recognize they’re in perimenopause because the symptoms can start years before their last period. Now, users age 40 and over can receive a notification if a deviation in their logged cycle patterns is suggestive of perimenopause, so they can speak to their doctor about it at their next appointment.⁴

More Ways to Stay Healthy

With iOS 27, iPadOS 27, macOS 27, and watchOS 27, Apple introduces additional ways to stay healthy:

• Workout Buddy works on Apple Watch even when users don’t have their iPhone nearby. The feature also now incorporates even more fitness data when delivering motivational insights, and is available in both English and Spanish.⁵
• Expanded GymKit functionality enables users with AirPods Pro 3 to sync their heart rate data through iPhone with compatible gym equipment, including treadmills and indoor bikes.
• More accurate treadmill readings, powered by new machine learning models, improve distance calculations from the very first step of a walk or run.

Availability

• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later beginning Monday, September 14, and requires iPhone 11 or later or iPhone SE 3 with iOS 27. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• The redesigned Health app will be available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
• Features are subject to change. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.

About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
2. Apple Intelligence is available with Siri and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13.
3. The Vitals app is for wellness purposes only and not for medical use.
4. Cycle Tracking should not be used as a form of birth control.
5. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.