More Than Half of Samsungβs Foldable Preorders Come From Consumers in Their Teens to 30s
More than half of the customers preordering Samsung Electronicsβ latest foldable smartphones are in their teens, 20s and 30s, with the newly introduced passport-style Galaxy Z Fold8 emerging as the most popular model.
Samsung Electronics said on July 31 that customers in their teens through 30s accounted for more than 50% of preorders placed through Samsung.com for the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 since reservations opened on July 28. The preorder period runs through Aug. 3.
Among younger customers, the Galaxy Z Fold8 was the most frequently selected model. By color, Cream was the most popular choice, followed by Pistachio and Lavender, both exclusive to Samsung.com.
For the Galaxy Z Fold8 Ultra, Graphite and the Samsung.com-exclusive Green Shadow were the most popular colors. For the Galaxy Z Flip8, Mint, Cream and Pink received the strongest customer preference.
Samsung attributed the higher share of younger buyers to promotional benefits such as storage upgrades and features that simplify transferring data from existing devices to Galaxy smartphones.
Customers who purchase a 256-gigabyte (GB) model during the preorder period will receive a 512GB model. Buyers of the 512GB Galaxy Z Fold8 Ultra and Galaxy Z Fold8 can upgrade to a 1-terabyte (TB) model for an additional 310,700 won.
Preorder customers will also receive a six-month subscription to Google AI Pro, a three-month subscription to audiobook and content platform Welaaa, and discount coupons for Galaxy Watches and accessories. Samsung is also offering its New Galaxy AI Subscription Club program for the new devices, as well as the Flip Youth Subscription program targeted at customers in their teens and 20s.