UK employees splash £1B on genAI tools
Two new reports revealed shifting AI usage trends across the UK, with workers spending heavily on generative AI (genAI) tools and consumers increasingly turning to the technology to access news.
A study by Deloitte found UK workers spend an estimated £958 million of their own money annually on genAI to do their jobs. Of the 25,000 UK workers surveyed, 63% knowingly used genAI for their jobs and 17% paid for at least one tool themselves. Almost a quarter claimed to use genAI every day.
The findings suggested AI adoption is moving ahead of formal workplace policies, raising concerns over training and employer oversight. Nearly a third said they used the technology without their employer’s knowledge, while 65% said their organisation lacked convincing leadership on how AI should be used.
Around half of workplace genAI users said they had received no formal training on using the technology safely and effectively.
Workers said genAI saved them an average of 70 minutes a week, yet 23% reported a stigma around deploying it. In addition, 64% of weekly users were concerned managers would think the technology could do their jobs.
The survey found workplace usage remained relatively focused on routine daily tasks, with 43% claiming to deploy the technology to search for information or draft emails and 31% stating it helped them generate summaries.
“The challenge is no longer getting people to use genAI, it’s how businesses meet this growing demand in a way that is secure, responsible and creates lasting value,” noted Hayley McKelvey, chief AI officer at Deloitte UK.
AI news
A survey by Ofcom revealed AI is also becoming a prominent route into news. The UK watchdog found one in five adults used AI services to keep up with the news, while 21% of UK adults had used an AI app or service to access news during the previous month. ChatGPT was the most popular AI service for news, reaching 13% of adults.
Online intermediaries, including social media, search engines, news aggregators and AI tools were used by 73% of adults to access news, compared with 57% who went directly to publishers’ websites and apps.
Despite the shift towards digital intermediaries, around 56% of adults said they were less trusting of an AI-written news story than one written by a human.
Ian Macrae, director of market intelligence at Ofcom, said the shift meant public service media “must continue to evolve their distribution strategies to continue to meet audiences where they are”.
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