With iOS 27.2 and iPadOS 27.2, Apple extended Apple TV app profiles to the iOS version of the app.
Apple brought Apple TV profiles to tvOS with tvOS 26.2, but the feature has been limited to the Apple TV until now.
Apple TV app users can create new profiles in the account settings section, which can also be used to swap between profiles. Profiles only require a name, profile rating, and information about whether the user is a child.
Creating an account for a child limits content to a PG rating by default, but there is a customize option for more granular control. Users can select age ratings for TV shows and movies that are appropriate for the child based on their age
Profiles are a useful feature for a parent that wants to hand over an iPhone or iPad to a child to watch TV or movie content because it restricts what's available without impacting what the parent sees when signed into their own account.
Widow’s Bay has turned its first season into one of the most decorated comedy debuts in Emmy history, collecting 14 awards at the 78th Primetime Emmy Awards and giving Apple TV its biggest awards performance for a single series this year.
The comedy-horror series won Outstanding Comedy Series alongside major acting, writing, directing, casting, cinematography, music, production design, and sound honors. Its 14 victories also set a record for the most Emmy wins by a comedy series in a single season, surpassing the benchmark established by The Studio a year earlier.
The sweep came after Widow’s Bay entered the awards cycle with 19 nominations. Apple finished the 2026 Emmys with 29 awards overall, with Widow’s Bay accounting for nearly half of the total.
Image Credit: Apple Inc.
Widow’s Bay dominates the major Emmy categories
Matthew Rhys won Outstanding Lead Actor in a Comedy Series for his performance as Mayor Tom Loftis, the well-intentioned but frequently overwhelmed leader of a remote New England island community.
Kate O’Flynn won Outstanding Supporting Actress in a Comedy Series, while Stephen Root took Outstanding Supporting Actor. Betty Gilpin had already secured Outstanding Guest Actress during the Creative Arts Emmys.
Creator Katie Dippold won Outstanding Writing for a Comedy Series for the premiere episode, while Hiro Murai received Outstanding Directing for a Comedy Series. The Television Academy also recognized Murai as the first Asian director to win the comedy directing category.
Those awards gave the show victories across nearly every major creative discipline involved in building the series. Widow’s Bay also received Emmys for production design, casting, cinematography, original dramatic score, music supervision, sound editing, and sound mixing.
The breadth of the wins is notable because the show was not carried solely by one high-profile performance or writing prize. Acting, directing, writing, visual design, music, and technical execution all received separate recognition.
Apple says Widow’s Bay also earned more performance awards than any other series at the 2026 Emmys.
Widow’s Bay found a distinctive balance between horror and comedy
Created by Dippold, Widow’s Bay follows Tom Loftis as he tries to transform an isolated island town into a viable tourist destination despite warnings from residents that the community is cursed.
The premise initially plays on civic frustration and small-town politics. The island has unreliable connectivity, a skeptical population, and a mayor determined to prove that local superstition is holding economic development back. As visitors begin to arrive, the supernatural stories that Loftis has dismissed start becoming harder to explain away.
That structure allows the series to operate as both a character comedy and a genuine horror story rather than treating supernatural events simply as setups for jokes.
Dippold, whose earlier work includes The Heat and Ghostbusters, serves as creator, showrunner, writer, and executive producer. Murai, known for visually distinctive television work including Atlanta, directs and executive produces.
The executive-producing team also includes Carver Karaszewski, Claudia Shin, and Rhys.
Apple and Television Academy records list Apple Studios and Chum Films among the production companies behind the series. The directing roster extends beyond Murai to Ti West, Sam Donovan, and Andrew DeYoung.
The main cast includes Rhys, O’Flynn, Root, Kingston Rumi Southwick, Kevin Carroll, and Dale Dickey.
Image Credit: Apple Inc.
A debut season becomes an awards benchmark
Widow’s Bay premiered globally on Apple TV on April 29, 2026. The first two episodes were released together before the remaining episodes arrived weekly.
Its Emmy performance places the series alongside a growing run of Apple comedies that have performed strongly with Television Academy voters.
Ted Lasso previously won Outstanding Comedy Series, followed by The Studio in 2025. Widow’s Bay gives Apple consecutive wins in the category and its fourth Outstanding Comedy Series victory across the past six Emmy ceremonies.
Apple also became the most awarded network at the 2026 Emmys with 29 wins. Pluribus contributed six, including awards for Rhea Seehorn and creator Vince Gilligan, while Margo’s Got Money Troubles and Palm Royale each received three.
Slow Horses won for directing, and Mr. Scorsese received Outstanding Documentary or Nonfiction Series.
For Widow’s Bay itself, the 14-win total is especially significant because this is the show’s freshman season. The Television Academy confirmed six of those awards during the main September 14 telecast, while eight had already been announced during the Creative Arts ceremonies.
The combination took Widow’s Bay beyond The Studio’s previous record for a debut comedy and established a new single-season high for the category.
Matthew Rhys adds another unusual Emmy milestone
Rhys had an especially unusual night beyond his Widow’s Bay victory.
In addition to winning Lead Actor in a Comedy Series, he received another lead-actor Emmy for Netflix’s The Beast in Me in the limited or anthology series or movie category, making him the first performer to win two lead acting awards in different categories during the same Emmy year.
His Widow’s Bay performance is deliberately restrained compared with the increasingly strange circumstances surrounding Loftis. Rather than treating the island’s supernatural events as an invitation to broaden the comedy, Rhys largely plays the mayor as someone trying to maintain a rational civic response while the situation deteriorates.
That tonal approach runs through the rest of the production. Root and O’Flynn’s supporting performances received individual recognition, while Murai’s directing and Dippold’s writing awards reinforced how closely the series depends on maintaining tension without losing its comic rhythm.
All 10 episodes of the first season are currently available to stream on Apple TV. With the Emmy campaign complete, the show now carries a benchmark that future comedy debuts will be measured against: 14 awards from 19 nominations, capped by Outstanding Comedy Series and wins across nearly every part of the production.
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has released the first betas of watchOS 27.2, tvOS 27.2, and visionOS 27.2. The betas come two days after the 27.0 software updates were released.
Registered developers can download the betas through the Settings app on each device.
Two new Apple Intelligence features are coming to the Apple Watch Series 12 and Apple Watch Ultra 4 in late 2026, and Apple could start testing them as soon as watchOS 27.2. Live Rewind will allow users to double-press the Digital Crown to get a transcription of what was said in the last 15 seconds, while Siri Recap will turn conversations users have had during the day into high-level notes.
There's no word on what's being added in visionOS 27.2 and tvOS 27.2, but Apple is expected to introduce a new version of the Apple TV 4K with Siri AI support sometime before the end of the year.
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