Meta Platforms added fresh podcast tools to its Threads social media service to simplify promotion and boost listener retention.

The features include profile banners and posts to help listeners find shows.

Podcasters can also feature their favourite episode and highlight links to others.

Transcription, video and guest detail tools are also being added, along with the ability to save posts to access later.

An opt-in reminder prompts producers to alert listeners when a new episode is published.

Podcast Insights offers metrics on audience reach and engagement including the number of clicks, saves and views dissected into followers, non-followers and overall audience.

Meta Platforms recently revealed Threads had reached 500 million monthly active users.

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