Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.

The post Google Ads Introduces Local Customer Optimization appeared first on Search Engine Journal.

Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.

The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like appeared first on Search Engine Journal.