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Vendas de Apple Watches cresceram 14% no segundo trimestre de 2026

Seguindo uma tendência oposta à do mercado, a Apple foi a empresa que mais cresceu com a venda de smartwatches no segundo trimestre de 2026 — embora ainda esteja em segundo lugar no ranking das maiores companhias no setor.

Com crescimento recorde em todas as regiões, a Maçã conta agora com 20,1% de market share, graças a um crescimento de 14% nas vendas em relação ao ano passado, quando ocupava uma fatia de 17% no mercado.

Segundo a Counterpoint Research, o bom resultado se deve à adoção contínua da linha de Apple Watches lançada no ano passado. O Series 11 e o SE 3, juntos, representam mais de 80% das vendas da empresa no período.

Trata-se de um movimento bastante positivo para a empresa — e pode ser considerado também uma recuperação em relação ao mesmo trimestre de 2025, quando a Maçã observou uma queda na venda de Apple Watches.

Counterpoint Research

A Apple também diminuiu sua diferença em participação em relação à primeira colocada HUAWEI, que agora é responsável pela venda de 21,8% dos smartwatches globalmente — um ponto percentual a mais que no ano passado.

Ao todo, o mercado viu suas vendas diminuírem 4% após um ano. Além das duas empresas supracitadas, completam o Top 5 a imoo (7,8%), a Xiaomi (6,1%) e a Garmin (5,6%).

Apple Watch Ultra 3

Cores: natural ou preto
Pulseiras: loop Alpina, loop Trail, Oceano ou estilo milanês de titânio
R$ 8.050,47
R$ 10.499,00

Apple Watch Series 11

Material: alumínio ou titânio
Cores: cinza-espacial, prateado, ouro rosa, preto brilhante, natural, dourado ou ardósia
Tamanho: 42mm ou 46mm
Conectividade: GPS ou GPS + Cellular
Pulseiras: esportiva ou estilo milanês
R$ 4.222,21
R$ 5.499,00

Apple Watch SE 3

Cores: meia-noite ou estelar
Tamanhos: 40mm ou 44mm
Conectividade: GPS ou GPS + Cellular
Pulseira: esportiva
R$ 2.399,00
R$ 3.299,00

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

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US, Huawei racketeering showdown to begin

Huawei edged closer to laying claims of racketeering to rest as a court case brought by the US is set to get underway later today (8 September) when the process of picking a jury begins.

The Chinese vendor is steadfast in denying any wrongdoing in a matter dating to 2018 which resulted in then CFO and now rotating chair Sabrina Meng being detained by authorities in Canada.

ABC News reported the US Department of Justice (DoJ) is pursuing claims Huawei stole and attempted to steal trade secrets, ignored sanctions on doing business in North Korea and aided Iranian authorities in monitoring protestors during unrest in 2009.

The trial is one of several attacks made by the US against Huawei: it also alleges the vendor is a threat to national security and has imposed stringent restrictions on its access to key technologies.

Nikkei Asia noted the DoJ dropped two claims from its case late last week; a conspiracy charge relating to historic US presidential powers afforded under the International Emergency Economic Power Act and another relating to economic sanctions breaches.

The move left 12 charges in place.

Huawei told Nikkei Asia it is not guilty and the “narrative” of the US case is “demonstrably false”.

Prisoner swap
Although charges against Meng have long-since been dropped, Nikkei Asia noted the bargain she struck to achieve this could now hurt Huawei.

It explained the founder’s daughter admitted she made false statements about the company having worked within US sanction and export rules, details which have been cleared for use in the looming trial.

Most observers note the court case is something of a watershed in a long-running trade battle between the US and China in which big companies from the latter have become symbolic pawns.

The post US, Huawei racketeering showdown to begin appeared first on Mobile World Live.

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Huawei just showed Samsung how a tri-fold should be done

Huawei's tri-fold Mate XT was a revelation last year; with an outward-facing hinge and a 10.2-inch panel that folds into a phone-sized 6.4 inches, it was a phenomenal showcase of foldable tech. Samsung's Galaxy Z TriFold didn't feel quite that special, but I'll admit that the inward-folding hinge came with inherent benefits.

It looks like Huawei took notes, because the manufacturer switched to a similar inward-facing hinge with the Mate XT 2 Ultimate Design, which just debuted in China. As you'd imagine, this is a costly phone; the base model with 16GB of RAM and 256GB storage costs the equivalent of $2,945, and the high-end 16GB/2TB variant comes out closer to $4,500. You can buy the Pixel 11, 11 Pro XL, 11 Pro Fold, and the Pixel Watch 5 with that cash.

Huawei Mate XT 2 Ultimate Design launch in China

(Image credit: Huawei)

The Mate XT 2 has similar dimensions as its predecessor, and it retains the same 5,600mAh silicon battery. That means an ultra-thin 4.0mm silhouette when unfolded, going up to 12.3mm while folded. At 299g, it is still an absolute unit, but it gets IP58 and IP59 dust and water resistance this time. Oh, and the purple color looks absolutely gorgeous.

The biggest difference is the inward-folding G hinge, which should do a better job protecting the inner panels. Interestingly, Huawei is using a privacy screen that's similar to what Samsung did with the Galaxy S26 Ultra, where the contents on the screen will be hidden if you're viewing it at an off-axis.

Huawei Mate XT 2 Ultimate Design launch in China

(Image credit: Huawei)

Another upgrade is the Kirin 9050 Pro, which brings a slew of tweaks to the hardware. I'll have to get my hands on the Mate XT 2 to see what's changed this year, but I like that it has the latest connectivity. The outer 120Hz panel now goes up to 6.5 inches, with the inner panel the same 10.2-inch 90Hz OLED as last generation.

Cameras have also received a boost, with the Mate XT 2 touting a new 50MP LOFIC main camera, 50MP tele lens with 3.5x optical zoom, and a 40MP wide-angle lens. The tri-fold runs HarmonyOS 7.0 out of the box, with Huawei modernizing the UI.

At this point, Huawei hasn't detailed whether the Mate XT 2 Ultimate Design will launch globally, like its predecessor. With Samsung shelving the Z TriFold, it would be a win for Huawei to bring the foldable outside China, but we'll have to wait and see if that turns out to be the case.

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Malaysia weighs Huawei tech for sovereign AI

Huawei reportedly emerged as Malaysia’s preferred supplier of AI chips, with serious consideration being given for the Chinese vendor to provide the hardware for a MYR2 billion ($494.3 million) sovereign AI initiative.

Bloomberg reported the country is leaning towards Huawei to drive its AI efforts, in a move which would prove unpopular with the US government but be a significant victory for Chinese AI technology.

Malaysia outlined a digital transformation project in October 2025 involving numerous initiatives including adopting blockchain, quantum computing and AI to give it more control over national data, while pledging to establish itself as an “AI nation by 2030”.

Bloomberg reported Huawei could provide the backbone for the push in what it believes would be the first known instance a foreign government opted for Chinese AI technology over US options.

If Malaysia did push ahead with Huawei’s technology, Bloomberg noted Prime Minister Anwar Ibrahim would effectively be defying US efforts to control global AI infrastructure and warnings not to buy from the vendor.

Malaysia is apparently assessing Huawei’s Ascend 910C product rather than the more advanced Ascend 950, which is limited in production.

The outlet recently reported Huawei is vying to build a data centre for the Egyptian government.

Huawei is racing to catch up to US rivals in the development of AI computing platforms, outlining its roadmap in 2025 and revealing plans to release “the world’s most powerful single system” in the fourth quarter this year.

The post Malaysia weighs Huawei tech for sovereign AI appeared first on Mobile World Live.

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Huawei unveils Mate XT2 as foldable battle hots up

Huawei launched the Mate XT2 trifold smartphone, pointing to a faster chipset, slimmer profile and improved durability, just days before Apple’s expected foldable debut.  

The Mate XT2 folds out twice into a tablet-sized 10.2-inch display, measuring 12.3mm when folded and 3.5mm when unfolded. It features a 6.5-inch external screen, with peak brightness reaching 6,500 nits.

The device runs on Huawei’s latest Kirin 9050 Pro chipset, which the Chinese vendor claimed delivers 42% higher overall performance than its predecessor.

The Mate XT2 is also the first Huawei smartphone to use the processor, which was designed using the company’s LogicFolding technology. Huawei said the approach intends to address challenges in scaling down semiconductor design while preserving performance.

The handset also features a redesigned hinge, upgraded durability and water resistance. In addition, the Mate XT2 introduces a hardware-level privacy display, which Huawei said allows the screen to remain clear when viewed from the front while restricting visibility from the side.

At its China launch, Huawei said the Mate XT2 is priced from CNY29,999 ($4,470) for the 16GB+2TB variant.

Richard Yu, executive director of Huawei, noted global shipments of tri-fold smartphones have surpassed one million units, adding “we lead the way in form factor innovation”.

Apple debut
Competition in the foldable segment is set to intensify, with Apple expected to launch its first foldable iPhone on Wednesday (9 September). Analysts forecast Apple’s long-rumoured passport-style device to be priced at more than $2,000, with supply chain expectations putting it as high as $2,500.

IDC senior director Nabila Popal told Mobile World Live the technology giant’s arrival in the foldable segment would mark the “biggest catalyst the category has seen”.

Omdia forecasted foldable shipments will rise 22% in 2026 to more than 22 million units, up from 6% growth in 2025.

The post Huawei unveils Mate XT2 as foldable battle hots up appeared first on Mobile World Live.

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