Pre-Covid, the movie landscape was dramatically different: YouTubers weren’t dominating the box office, video game spin-offs rarely made an impact and Winnie-the-Pooh wasn’t yet the star of a slasher movie. Why such a flurry of innovation – and what will be next?

Cinema has always been a medium of research and development. At any given point, the industry is searching for yet another breakthrough that can drive it into the future. Synchronised sound in the 1920s. Technicolor in the 1930s. The invention of the modern blockbuster in the 1970s.

Conversely, the consensus is that, if the 2020s has a defining trend, then it is one of decline. The theatrical experience is under attack from all angles: streaming, YouTube, a once-in-a-century health crisis that shut cinemas down entirely. And yet, if you look closer, this has actually been one of the most innovative decades that cinema has ever seen. Whether down to technology or desperation, the film industry has spent these last few years figuring out new ways to make films that simply could not have existed even at the turn of the decade.

The billionaire says the AI-generated film will stay true to Homer’s original, after repeatedly criticising Christopher Nolan’s blockbuster over its casting choices

Elon Musk has said his AI platform Grok Imagine will make a “historically accurate” adaptation of Homer’s Odyssey, after the success of Christopher Nolan’s blockbusting treatment which the SpaceX founder has regularly criticised over its casting.

In a post on X, Musk said: “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.” Musk also linked to a post containing a three-minute clip of footage that the user said had been generated from Grok Imagine, showing a scene between Odysseus and the nymph Calypso.