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San Francisco Demands Removal of Nudify Apps

Matt Burgess (MacRumors, ArsTechnica):

On Thursday, San Francisco city attorney David Chiu sent legal notices to Apple and Google demanding that they remove from their app stores 13 face-swapping apps, which allow users to create AI-generated nonconsensual nude images. The letters say the Silicon Valley giants should stop “aiding and abetting” the sale of explicit deepfake images and “sever” business relationships with the app developers.

[…]

Researchers have repeatedly found and reported apps in Apple’s App Store and Google’s Play Store that allow people to generate sexual images using AI—including some apps being rated as suitable for use by children. While new laws and bans aim to tackle the scourge of explicit deepfakes online, technology and social media companies consistently direct millions of people toward the harmful tech.

Both Apple and Google have developer policies that prohibit pornography, abuse, and harassment on their platforms.

Burgess gives the impression, which is my base assumption, that these 13 apps were clear about what they do, so App Review has no excuse for missing them. But I’m sure it’s keeping us all safe in other regards.

Meanwhile, in a preprint research paper published in May, researchers from Cornell University and Georgetown University identified 420 apps offering general face-swapping capabilities on Google’s and Apple’s app stores. They tested 155 to see if they could be used to create face swaps with nude images; in 70 percent of cases, it was possible, with the apps not including safety measures to prevent this.

Previously:

Update (2026-07-21): Danny Bradbury:

Chiu isn’t arguing that hosting an app automatically makes a platform liable for what it does. Platform operators already won that battle with Section 230 of the Communications Decency Act. That 30-year-old law says websites generally aren’t responsible for content posted by users, allowing platforms to host user-generated content without getting sued every time someone defames someone in a comment thread.

Courts have often extended those protections to cover app stores too. Apple and Google are treated as distributors of whatever a third-party developer uploads, rather than publishers.

Chiu is attempting to sidestep that argument by focusing on the companies’ payment systems, noting that Apple and Google collect a cut of every in-app purchase. According to the Tech Transparency Project (TTP), that means they profit from apps that generate revenue by creating non-consensual intimate imagery.

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Apple Clearing App Store Clutter

Ed Hardy:

Finding useful software in the App Store is about to get easier. Apple is apparently preparing to remove what it describes as “opportunistic” apps that provide little value to iPhone and iPad users.

It already had a policy of not approving applications that are “indistinguishable from what’s already widely available.” This week, it quietly warned developers that it will start removing low-value software that doesn’t attract attention from users.

App Review Guidelines (News):

4.3 (b) Don’t submit apps that are indistinguishable from what’s already widely available. Opportunistically creating variants of existing app categories or popular apps degrades App Store discovery, reduces overall app quality, and harms both users and developers. Certain kinds of apps, such as dating, flashlight, sound effects, wallpaper, simple timers, and fortune telling, are well established on the App Store and we will not accept new submissions unless they offer a meaningfully different or improved experience. We may remove these apps from the App Store going forward if they are not updated, improved, or do not attract customers. Other kinds of apps, such as drinking games, Kama Sutra, fart, and burp apps, are mediocre, low-quality, or low-effort and do not add value to the App Store. Repeated submissions of this kind may lead to removal from the Apple Developer Program.

Previously:

Update (2026-07-14): Aleksandar Vacić:

Waiting for Review enters day 3. I don’t recall when was the last time this happened for any of the apps I am working for.

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I sent messages to App Review Board and received nothing in response (so far).

It seems that if Apple ever removed your app from App Store for reason of “not sending regular updates” that app is…gone. It’s not deleted but it seems to dwell in some sort of limbo.

Previously:

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