A Apple está testando uma nova interface na beta do macOS Golden Gate 27 que exibe uma série de atalhos da Siri AI sempre que o usuário seleciona texto em um app qualquer.

Descoberta pelo usuário identificado como “pdfu” em uma comunidade do Reddit, a novidade está claramente inacabada, o que explica o fato de ela vir desativada por padrão nas versões mais recentes do sistema operacional.

Como é possível notar abaixo, a interface assume a forma de um popover que aparece no canto superior esquerdo da seleção feita pelo usuário. Além disso, os atalhos são contextuais, o que significa que ações diferentes poderão ser sugeridas dependendo do conteúdo em destaque.

macOS 27 has a hidden "lightweight UI" for Siri AI when selecting text, here's how to enable it
byu/pdfu inMacOSBeta

Caso o usuário esteja trabalhando em um texto, o recurso exibirá atalhos relacionados às Ferramentas de Escrita (Writing Tools), só para citar um exemplo. Ainda de acordo com as informações, o recurso também pode sugerir ações como enviar um email, adicionar um número aos contatos, exibir um endereço no app Mapas (Maps) ou rastrear um voo.

Para testar a novidade, é necessário estar rodando a terceira beta para desenvolvedores ou a primeira beta pública do macOS 27. Feito isso, basta abrir o Terminal, rodar o comando a seguir e reiniciar o Mac:

sudo mkdir -p /Library/Preferences/FeatureFlags/Domain && sudo defaults write /Library/Preferences/FeatureFlags/Domain/WritingTools LightweightUI_macOS -dict Enabled -bool true

Para desativar a novidade (o que talvez se prove necessário, já que, como dito, ela ainda está inacabada e apresenta inconsistências), basta abrir o Terminal novamente, rodar o comando a seguir e reiniciar o Mac:

sudo defaults write /Library/Preferences/FeatureFlags/Domain/WritingTools LightweightUI_macOS -dict Enabled -bool false

Como essa nova interface já está disponível (mesmo que escondida) nas betas do macOS 27, é bem possível que ela dê as caras em uma futura versão de teste do sistema — provavelmente em um estado bem mais polido.

via iThinkDifferent

Apple is preparing to introduce advertising to its Maps app in the United States and Canada this summer, but the company has drawn some distinctly Apple-style lines in the sand about who gets to advertise there.

In a new Advertising Services policy update, Apple explicitly prohibits several ad categories from appearing in search results and Suggested Places within Maps. The banned list includes home services such as plumbing, electrical work, locksmithing, HVAC repairs, pest control, roofing, and general contracting. Also off-limits: bail bond services and cryptocurrency ATMs.

Medical service ads will be considered on a case-by-case basis, which is Apple’s polite way of saying “we’ll let you know if your ad passes our vibe check.”

The restrictions set Apple Maps apart from Google Maps, where home services represent one of the biggest local advertising categories. While Google happily serves up sponsored results for roofers and plumbers, Apple appears intent on keeping its Maps experience focused on businesses users can actually use Maps to visit without needing a hard hat or a getaway driver.

Apple’s broader advertising rules remain in force as well — no ads for weapons, controlled substances, political campaigns, or anything that competes with (or knocks off) Apple products. (Sorry, Samsung. Not sorry.) The company also continues its long-standing bans on deceptive claims, discriminatory content, and anything it deems offensive or controversial.

Ads in Maps will carry a clear “Ad” label, and Apple emphasizes that user location data and ad interactions will not be tied to Apple IDs or shared with third parties.The move comes months after Apple first announced plans for Maps monetization as part of its Apple Business platform. While many users have already expressed dread at the arrival of ads in what was previously a relatively clean navigation experience, the selective restrictions have sparked a mix of reactions — ranging from relief that emergency “my basement is flooding” searches won’t be interrupted by sponsored plumbing offers, to mild confusion about why perfectly legal (if occasionally sketchy) services are getting the boot.
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MacDailyNews Take: In typical Apple fashion, the company is threading the needle between revenue generation and maintaining its reputation for curation. The result? A Maps app that will happily tell you where to get the best latte, but won’t lift a finger to help you when your kitchen sink stages a rebellion.

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