NTT and Japanese media company TBS identified AI as a potential danger to children’s decision-making abilities and outlined an intention to form a company to tackle the issue using digital games and smartphone apps.

The pair plan to commence operations of their e6 joint venture on 8 August to help children form clear ideas in a world where AI offers myriad possible answers to questions. The business is to be used to commercialise a namesake project NTT and TBS launched in February to provide an experience-based educational approach using various technologies.

NTT stated the companies created Emotional Knight, a story-based “original IP” emotive education game employing AI and extended reality to teach decision-making.

NTT President and CEO Akira Shimada said the companies believe huge volumes of information are not necessarily the best thing for children.

Instead, they need “the ability to think for themselves and make their own decisions while interacting with a wealth of information and AI”.

The companies intend to expand the line-up of educational games, develop relevant IP and add more “entertainment experiences” which foster children’s “ability to make independent decisions”.

NTT is contributing group resources including its innovative optical and wireless network, tsuzumi 2 LLM, R&D and social implementation capabilities. TBS brings content creation, IP development and distribution elements.

The Japanese conglomerate stated feedback from an event held in March showed a high level of satisfaction.

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