Snap sets out vision for $2,000 smart glasses
Social media company Snap officially unveiled its new AR glasses priced at $2,195, the companyβs latest push into the segment.
A decade in the making, Snap stated the AR glasses developed by its dedicated Specs subsidiary would bring AI assistance, work tools, entertainment and shared experiences βinto the world around usβ.
The device is scheduled to ship later this year, initially in the US, UK and France.
Specs are priced at more than 15-times the price of Snapβs original $130 camera-only Spectacles, which debuted in 2016 and struggled to gain traction.
Snap emphasised main selling points of Specs as being fully standalone, made from Swiss TR90 polymer and available in two sizes.
A 47mm model weighs 132 grams and a 52mm version 136 grams.
Snap argued current smart glasses are lightweight but limited in what they can do, while headsets βare powerful but can feel isolating and cumbersomeβ.
Specs are designed to address those drawbacks. The display system is powered by Snapβs proprietary liquid crystal on silicon technology, delivering a 51-degree field of view and 16 million colours. It claimed the display βfeels like a 24-inch monitorβ while working, or a 115-inch home cinema screen placed 10 feet away when watching a movie.
Other highlights include up to four hours of mixed battery life spanning audio and video playback, AI assistance for services including maps and general queries, and the ability to cast a screen and stream content wherever the user is.
Specs run two Qualcomm Snapdragon processors, with one dedicated to computer vision and the other running developer tool Lenses.
Lenses enables the glasses to access interactive features including academic and music educational tools.
Qualcomm struck a multi-year platform deal with the Specs subsidiary in April.
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