Waymo is launching its first-ever membership program, “Waymo Premier,” offering its most frequent riders priority pickups, 10% cashback, and early access to new cities for $29.99 per month.

The invite-only program marks a significant step in Waymo’s effort to build rider loyalty as it scales toward 1 million weekly rides and expands into 20+ cities.

Members of the program, called "Waymo Premier," will have to pony up $29.99 per month.

Uber One, meet Waymo Premier.

The robotaxi operator announced a new $29.99-a-month premium tier for riders who want a more elevated and exclusive autonomous experience. The invite-only membership service is aimed at Waymo customers who use the service most frequently, offering them a number of perks, including priority pickups, 10 percent cash back on every trip, early robotaxi access in new cities, and up to five free cancellations a month.

Waymo Premier will be initially offered to select riders in San Francisco, Los Angeles, and Phoenix, the company said. The program will scale to new cities as Waymo continues to expand; the company h …

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