Apple’s incoming CEO, hardware chief John Ternus, said he was committed to building on the company’s momentum in the entertainment business when he takes the helm of the company on September 1st.

The technology giant began offering original TV series and films through the Apple TV+ streaming app in 2019. The company found success with Oscar best picture winner “CODA,” box-office blockbuster “F1” and Emmy-winning shows such as “The Studio” and “Ted Lasso.”

Last year, Apple dropped the plus sign and renamed the service Apple TV.

“I think we have such tremendous momentum right now in Apple TV,” Ternus told Reuters on the red carpet at the premiere of the fourth season of “Ted Lasso.”

“There’s so many amazing shows, so many amazing characters and stories, and so we’re just going to keep building on the momentum,” Ternus said

Ternus stood next to outgoing CEO Tim Cook, who said he is sharing his insights about the entertainment business as part of the leadership transition.

“Our role is to be the best. That’s our lane,” Cook said of Apple’s entertainment strategy. “We’re not about the most. There are… other companies that do that. But we’re about the best, and I feel like we really hit our stride in providing that.”

Cook said Apple was open to future partnerships in the entertainment realm if the company feels it can bring a particular expertise. He pointed to the arrangement with the Formula 1 racing league.

For the Brad Pitt movie “F1,” Apple built custom cameras to help make audiences feel like they were inside a race car. F1 races are now shown exclusively on Apple TV in the United States, and the company provides leaderboards, updates and other coverage on Apple News and other apps.

“We’ll do things that we can bring something unique to, where we can innovate in a way that others might not be able to,” Cook said. “I feel like we’re really doing that with F1. We’re so excited about how we’re doing there and the viewership numbers that we’re getting. So more things like that would be possible.”

MacDailyNews Take: Everyone’s on the same page: Last month, senior Apple executive Eddy Cue told Reuters the company’s goal was to offer “better and more” TV shows and movies on Apple TV streaming and in theaters.

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Benicio Del Toro is heading to Apple TV for his first-ever starring role in a comedy series.

The Oscar winner will lead “Protective Custody,” a new comedy from Mike Judge, Ben Stiller (who also stars and executive produces), Steve Hely, and Dave King.

It’s a reunion for Del Toro and Stiller after their acclaimed limited series “Escape at Dannemora.” The series is currently in development at Apple Studios.

Tony Maglio for The Hollywood Reporter:
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“Protective Custody” will follow “a disgraced financier accused of massive fraud who is thrown into protective custody, where he must navigate prison politics, salvage his reputation and confront the consequences of his actions while awaiting trial,” according to the synopsis.

Apple will not say if Del Toro or Stiller (or someone else!) is that disgraced financier.

Judge will direct the series, which hails from Apple Studios, Stiller’s Red Hour, Propagate Content, and 3 Arts Entertainment.

Stiller is one of Apple TV’s most prolific producers. He executive produces and often directs episodes of “Severance,” and Stiller’s documentary about his parents, “Stiller & Meara: Nothing Is Lost,” is also on the platform. Stiller produces and stars in the upcoming feature-length comedy movie “The Dink” for Apple TV, and is in production for its limited series “The Off Weeks,” which he stars in and executive produces opposite Jessica Chastain.

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MacDailyNews Take: Shut up. Just shut up. You had us at Mike Judge. You had us at Mike Judge.

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O Apple TV adquiriu antecipadamente os direitos de produção de “Peculiar Stars”, o vindouro (e bastante disputado) romance de Rebecca Yarros, autora conhecida pela série de livros “Empyrean”.

A aquisição foi confirmada pelo serviço no X. A série será produzida pelo Apple Studios e contará com Yarros como produtora executiva, por meio da sua empresa Full Measures Productions.

“Peculiar Stars” será publicado em novembro e acompanhará uma jovem que fica presa em uma ilha deserta com um membro da família do seu noivo — o que transformará sua visão sobre o amor.

Quando eles são finalmente resgatados e retornam aos seus mundos repletos de privilégios, expectativas e segredos, esse retorno se mostra muito mais perigoso do que a ilha onde estavam.

De acordo com o Deadline, a Apple ainda está à procura de um roteirista para escrever a adaptação. No livro, a história terá um ritmo lento, se desenrolando por 543 dias na ilha supracitada.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

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