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California’s new $3,500 EV rebate favors Rivian and Lucid over Tesla

California Governor Gavin Newsom signed SB 168 today, creating a new β€œMyFirstEV” program that gives first-time electric vehicle buyers a $3,500 instant rebate at the dealership starting later this summer.

The point-of-sale discount is backed by $135.5 million in state funding, matched dollar-for-dollar by participating automakers β€” and a California-headquarters rule makes Rivian and Lucid the biggest winners, while Tesla qualifies only on its cheapest models.

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One Detroit-area Hyundai dealer wants $400 to charge your car

Drivers opening an EV charging app for the first time today will be presented with thousands of so-called β€œpublic” chargers at local car dealers. Once they arrive, however, the store’s customers, store hours, security gates, and Wild West pricing can turn what should be a routine charging stop into a frustrating ordeal. For first-time EV drivers, that doesn’t just reflect poorly on the dealer – it reflects poorly on the EV, itself. And we need to fix it.

UPDATE 05SEP2026: another Hyundai store, another $418 bill.

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