Research commissioned by the Department for Science, Innovation and Technology (DSIT) found UK teenagers participating in a social media restriction trial reported improvements in sleep, concentration and family life.
The study conducted by market research consultancy Savanta tracked 309 households through a one month pilot testing three approaches to social media restrictions on those aged 13- to 17-years old: a 15-minute daily limit per app, a 9pm to 7am overnight curfew and complete removal of selected social media apps.
Participants across all three groups reported better sleep, improved concentration, more time for studying and increased interaction with family members. However, the impact varied depending on the level of restriction.
The overnight curfew delivered the most consistent sleep benefits and was the easiest restriction for families to maintain, with many continuing it after the trial ended.
A complete ban on social media apps produced the strongest reported gains in focus and reduced distraction, but also caused the greatest disruption to teenagers’ social lives. Many participants argued platforms including Snapchat were central to maintaining friendships, organising plans and staying connected with peers.
Meanwhile, the 15-minute daily limit encouraged more deliberate use but remained the least popular approach, with many finding the limit too short to maintain meaningful online interactions.
However, the study found teenagers often dodged restrictions by accessing social media platforms through other devices, downloading virtual private networks (VPNs) and making false age declarations. “There’s no point in banning it because we’re going to find a way to bypass it anyway,” said one 14-year-old on the overnight curfew.
Social norm
The trial was commissioned before outgoing UK Prime Minister Keir Starmer announced plans to ban social media platforms including Snapchat, TikTok, Instagram, YouTube, Facebook and X, for under-16s across the country. Starmer said the move would “give kids their childhood back”, joining a wave of governments across the world imposing social media restrictions for underage users.
Participants broadly backed some form of restriction but preferred rules to scale with age, paired with parental guidance, involvement from young people in designing policies and investment in education, practical support and offline alternatives. The report warned that without substitutes, digital curbs risk pushing teens to other screens, including streaming, television and gaming. “You can’t take something away and not have something to replace it,” one parent said.
The post UK teens report wellbeing gains from social media curbs appeared first on Mobile World Live.
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