Huawei unveiled its Pura 90s Series smartphone lineup at a launch event in Kuala Lumpur, Malaysia, placing design and photography upgrades at the centre.

Huawei emphasised the series aims to allow users to move efficiently “from capture to refinement” across long-range, macro and low-light photography. The smartphones are fitted with a 200MP ultra large sensor telephoto camera system, alongside a 50MP main sensor and a 40MP ultra-wide lens.

The telephoto setup supports 4x optical zoom and up to 100x digital zoom. AI-powered composition and image optimisation tools are also built in to speed up editing.

The top-end Pura 90s Pro Max variant features a 6.9-inch LTPO OLED display with 1-120Hz adaptive refresh. The device runs on the Chinese vendor’s proprietary EMUI 16.0 operating system and is available in 12GB RAM configurations paired with 256GB or 512GB storage options.

The series comes equipped with a 6,000mAh battery in non-EU markets and support for up to 100W wired and 80W wireless super charging. Handsets are available in four colour gradients.

Alongside the smartphone launch, Huawei unveiled its MatePad Air tablet featuring an OLED PaperMatte display and a bundle of AI tools aimed at supporting document and content workflows. The vendor also refreshed its wearables portfolio with the FreeClip 2 S earbuds, introducing two new colour options, a redesigned charging case and improved user comfort.

Huawei added its latest launches underscore its ambition to building a “connected and cohesive user experience” aimed at supporting “diverse user needs”.

The vendor first launched its Pura 90 series earlier this year, alongside its wide-screen Pura X Max foldable smartphone.

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