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Harsh critics are the most loyal fans of video game brands, study shows

Dr. Naser Pourazad, senior lecturer in marketing at Flinders University's College of Business, Creative Arts, Law and Social Sciences, has examined how video game fans express their brand advocacy through online forumsβ€”and this reveals distinct consumer engagement patterns that challenge traditional marketing approaches. "This isn't just about games," says Dr. Pourazad. "As brands try to build passionate fan bases, our study shows the traditional marketing playbook is broken."

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AR-assisted Japanese flower arrangement helps beginners learn at home while preserving mindfulness

Ikebana, the Japanese art of flower arrangement, is an important form of Japan's Intangible Cultural Heritage (ICH) that fosters creativity, mindfulness and aesthetic sensitivity. Also known as "Kado," or way of the flower, ikebana offers people living in metropolitan areas a way to escape the hustle and bustle of the city and connect with nature, which significantly benefits mental well-being.

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Love at first prompt? How AI-assisted courtship is rewriting the rules of online dating

In the famous French play Cyrano de Bergerac, the brilliant but insecure Cyrano lends his eloquence to the handsome, tongue-tied Christian to help him woo his lover. Today, a remarkably similar scene is playing out among millions of dating app users, with the role of the lovelorn poet played not by a human but by AI. New research from Constructor University professor Dr. Lennart Ante analyzes the growing impact of dating app users outsourcing the delicate work of courtshipβ€”from the witty opening line to the flirtatious replyβ€”to AI assistants like ChatGPT, Gemini or even specialized "wingman" apps like Rizz and Winggg.

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Vehicle miles traveled: An improved, but imperfect, traffic metric

Opponents of new developments often argue that more construction will bring more traffic, frequently convincing developers to reduce the scale of their projects or seek out less densely populated areas to build. Although such compromises may lead to less congestion on the road, they don't necessarily reduce driving and driving's associated environmental effects. But what if how much a community actually drives provides a better measure of how a new development stands to affect a neighborhood?

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Human understanding of AI can't keep up with its advancement, researchers say

In a recent editorial published in Science, Microsoft's chief scientific officer, Eric Horvitz, and researcher Robert West from the School of Computer and Communication Sciences at EPFL in Switzerland issue a stark warning about AI. They say the advancement of AI systems rapidly being woven into our everyday lives is beginning to outpace our understanding of them. At the same time, AI's understanding of human behavior is expanding.

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High prevalence of poor sleep quality among Japanese esports players

A research team at the University of Tsukuba reported that 43.3% of Japanese esports players were classified as having poor subjective sleep quality, according to a cross-sectional survey. In particular, poor sleep quality was common among individuals who engaged in esports play between 3:00 a.m. and 8:59 a.m. The study also identified differences in sleep patterns according to competitive level: Professional players were more likely to have later bedtimes and wake-up times, and amateur players tended to report a shorter total sleep time.

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Can Pepper the robot be a good playmate?

What's it like to play a physical game with or against a robot that both looks and behaves like a person? That's what NTNU researchers wanted to find out when they conducted a controlled laboratory experiment with Pepper, a social robot designed to interact with humans.

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How AI chatbots become better learning coaches

Many AI systems answer questions in a matter of secondsβ€”and, in the process, often prevent people from doing exactly what learning is all about: thinking for themselves. Machine learning expert Jakub Mačina is therefore developing models that don't provide pupils with finished solutions, but rather help them develop their understanding step by step.

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The consequences of relying on AI for accurate news

It's no secret that the last few years have seen a massive explosion in the use of artificial intelligence for general information-gathering. An even more recent trend, though, is how large language models (LLMs) like ChatGPT, Claude and Gemini are increasingly being used for verifying and consuming news. Reports from the Pew Research Center over the last year found that 1 in 5 U.S. teens regularly use LLMs to get their news, while 1 in 4 young adults have reported using them for that purpose at least once.

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'Technostress': Why many older people feel shut out by the digital world

From personal health portals to AI assistants that draft emails, the digital age has simplified endless everyday tasks. But for many older New Zealanders, the rapid march of technology has helped build a wall rather than open doors. Navigating online forms, changing apps, disappearing face-to-face services, and the constant threat of scams can be daunting.

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