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Luxury brands turn memes into more shares, clicks and laughs across four experiments

Luxury brands have increasingly embraced internet memes in their social media advertising campaigns. For example, Gucci's #TFWGucci campaign demonstrated how luxury brands can incorporate memes into their digital communication strategies to capture consumers' attention. Memesβ€”digital content that spreads rapidly through sharing, imitation and adaptation across online communitiesβ€”have become a popular way for brands to engage consumers.

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Study explains why shoppers avoid plant-based proteins

Incorporating more plant-based proteins could help people save on their grocery bill, but new research has found that it's not so simple when it comes to choices at the supermarket. Simon Fraser University researchers peeked into more than 87,000 grocery carts in Canada and Finland to study how much price influenced the type of protein people bought: animal-based or plant-based. Researchers discovered that while the price had to be right, having a variety of options also played a role.

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