Apple has spent more than a year developing its own game controllers and is likely to sell them under the Beats name rather than its main brand, according to Bloomberg News‘ Mark Gurman.

The project is being led by Beats executives on both product conception and engineering, Gurman reported in his Power On newsletter. Apple sees dedicated controllers as a growing market and wants a piece of it, after years of selling third-party options such as Backbone and SteelSeries devices through its own channels.

The effort follows code references that surfaced earlier this month in a macOS beta, pointing to two unreleased first-party controllers identified as T6502 and T1057. Those listings described conventional gamepad hardware, including a D-pad, dual analog thumbsticks, face buttons, shoulder buttons, analog triggers, and haptic motors. One model appears wired; the other is described as adding Bluetooth, motion sensors, and richer haptic feedback.

Gurman said the Beats label is a strategic fit. Apple has already used the subsidiary — acquired in 2014 — for iPhone cases, USB-C cables, and other accessories that sit below the materials, finishes, and prices associated with the Apple brand. A controller aimed at a broad audience would need to stay relatively affordable, which argues against the premium approach typical of Apple-branded hardware. The culture around gaming accessories also aligns more naturally with Beats than with Apple’s core lineup, he wrote.

No pricing, design details, or launch window have been disclosed. Existing Made for iPhone controllers and console pads from PlayStation and Xbox already work with Apple devices; a first-party option could still tighten the company’s grip on mobile and Apple TV gaming as more demanding titles arrive on iOS and Mac.

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Code in an early macOS 26.7 release candidate suggests Apple has been developing two unreleased game controllers that identify as first-party hardware, according to reporting from MacRumors‘ Juli Clover.

MacRumors reader Pdfu found GameController profiles for devices labeled T6502 and T1057 in the first 26.7 release candidate, which shipped in mid-August. Both appear to include standard gamepad parts: a D-pad, dual analog sticks, shoulder buttons, Home and Menu buttons, and analog triggers. The two designs differ in haptics. T1057 also includes accelerometer and gyroscope support; T6502 does not.

Dedicated hardware plug-ins for each device were present as well, which Clover noted is more consistent with real hardware than leftover placeholder strings. Apple later removed the references in the second 26.7 release candidate.

The find sits alongside a broader set of unreleased-device strings previously spotted in the same build. Apple has long rumored work on a physical game controller and has never shipped one, despite chances around Apple TV, Apple Arcade, and Vision Pro. The company has instead leaned on third-party pads and, in the Vision Pro case, partnered with Sony on PlayStation VR2 Sense controllers.

The strings could describe shipping products or internal test hardware used to validate controller support. If Apple did bring a controller to market, features such as Find My and instant pairing across Apple devices would be the most obvious ways to stand out from Xbox, PlayStation, and Nintendo pads that many players already own.

The relevant diffs are available in the blacktop/ipsw-diffs repository on GitHub, with Pdfu’s notes in the MacRumors forums.

MacDailyNews Take: To accompany the next-gen Apple TV hardware?

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