Broadcom Inc.’s licensing overhaul for VMware Inc. software after its $61 billion takeover is attracting deeper scrutiny from European Union antitrust watchdogs amid concerns customers are being made to suffer.

Chinese e-commerce firm JD.com Inc. is poised to offer improved remedies to allay European Union concerns over its planned €2.2 billion ($2.6 billion) takeover of Ceconomy AG, the bloc’s biggest electronics retailer.