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Streaming from the cloud was meant to change games forever – what happened?

Once hailed as the future, even the likes of Google, Sony and Microsoft have struggled to make streaming games fun, fast or affordable

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In August 2009, at the very first Gamescom expo, I sat in a small meeting room in Germany and played Mario Kart and World of Warcraft on a laptop, via technology that was then completely new: cloud gaming. It was a demonstration for a yet-to-be-launched service called Gaikai that promised to let you play any game in a browser window, without a console. (Here is an ancient video of that demonstration, featuring a very young Keza.) With a single click I could launch into any game, hosted on servers hundreds of miles away. It really did look like the future.

Since then, plenty of companies have tried to be the first to truly crack game streaming, vying to be the Netflix of games. Sony ended up buying Gaikai for $380m (Β£242m) in 2012; its technology now powers the streamable classic games library on PlayStation, and the PS5’s advanced game streaming. OnLive, Gaikai’s first competitor, launched in 2011 but shut down after less than a year, leaving Sony to acquire all its patents. Google’s Stadia cloud gaming service also imploded, launching in 2019 and shutting down three years later.

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Β© Photograph: Ina Fassbender/AFP/Getty Images

Β© Photograph: Ina Fassbender/AFP/Getty Images

Β© Photograph: Ina Fassbender/AFP/Getty Images

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The Trump White House’s fetish for gamer culture has moved up a level with new arcade

A string of distractions on the US government’s own website invite you to catch pixelated migrants – showing gaming’s potential to be nastily weaponised

The Trump White House on Thursday released a horrible little propaganda arcade via its website, a collection of nasty riffs on popular games. Wrapped in the cutesy, nostalgic aesthetic of early-90s pixel art, these mindless fascist diversions are harmless-looking, but their intent is stomach-turning: this is the appropriation of play in service of propaganda. It’s just the latest in a series of attempts from Trump’s administration to use video game memes and imagery to further its messaging.

Having riffed on Halo and PokΓ©mon in social media ads last year, inviting potential ICE recruits to β€œstop the flood” and β€œcatch ’em all”, this time the administration has ripped off a series of recognisable games. Flappy Bill, perhaps the least gross, is a version of the old mobile hit Flappy Bird, except here you’re an eagle with a scroll in its claws. Supply Line could almost be an educational game about healthy food in schools, where you sort junk food off a conveyor belt destined for school lunches, except for some reason you play as a boxer who becomes more bloodied with every seed-oil containing, ultra-processed food item that you fail to punch into the garbage chute.

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Β© Photograph: The White House

Β© Photograph: The White House

Β© Photograph: The White House

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