Bloomberg’s Mark Gurman wrote today that Apple is planning a return of the much-beloved ceramic Apple Watch. In fact, Gurman says a new ceramic Watch could go on sale as soon as this year.

The ceramic watch option was last offered in 2019 as the ‘Apple Watch Edition Series 5’, back when it still used the Edition branding for its more premium watches featuring higher-end materials.

Bloomberg’s Mark Gurman goes into some detail today about the future for the Apple Watch product line.

He suggests Apple is going back to the drawing board as the Watch faces stiffer competition from the likes of the Oura Ring and other screenless smart fitness devices. It seems Apple is preparing to revamp the concept of the Apple Watch from the ground up …

According to the latest edition of the Power On newsletter, Apple had reportedly been considering a feature for Apple Upgrade that would’ve made setting up your iPhone nearly seamless: where Apple would’ve already copied your data over. This feature never ended up seeing the light of day, though.

I first saw the Ohsnap MCON controller at CES last year, and I immediately fell in love with the concept. The idea was simple: give people a full-featured mobile controller that attaches to your phone via Magsafe, slides open when ready to use, and collapses into something compact that can go with you anywhere. Over the last two weeks, I have put it through its paces. I have tossed it around, pressed the launch mechanism 100s of times, used it with emulators, Apple Arcade games, and with multiple phones. Here is how it has held up, along with everything you need to know.

Apple is set to announce the first-ever foldable iPhone next month. A new rumor today suggests that the iPhone Ultra might be available in two colors: silver and dark blue.

We’ve had iOS 27 in our hands for about two months now. Of course, it’s a beta – and the public release won’t be hitting for another 4-6 weeks. That said, despite the fact that I’ve been running a beta on my phone for the past two months, I can’t say I’ve really thought much about it. It just… works.

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

If you’re an aspiring musician, Pocket Jam might be something you find useful. It helps you turn your favorite songs into a practice tool, letting you slow down, change the pitch, loop, and dissect tracks as you learn them.

Apple is set to unveil the iPhone 18 Pro next month. Should you buy an iPhone now or wait for the iPhone 18 Pro? This year, my advice is a bit different. Here’s why.

The Apple TV streaming service launched a new commercial this week alongside the premiere of Ted Lasso season four. The clever new ‘Welcome Back’ commercial inserts coach Lasso into a bunch of other Apple TV shows, including hits like Severance, Silo, and The Morning Show.

You can watch the 1:30 ad after the break …

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Enterprise computer buying is currently going through an incredibly strange economic cycle. New PC shipment numbers from IDC show a divide across global deployment trends. On the one hand, actual device shipments are down nearly 5% across the industry. On the other side, overall manufacturer revenues are growing because prices are increasing across the board. Component shortages, driven largely by AI data centers (on top of worldwide government deficit spending), are consuming global memory allocations and resulting in major price increases across the industry. Yet, on top of this widespread industry downturn in shipments, Apple stands alone as the only major computer manufacturer posting shipment growth.

This weekend’s 9to5Toys Lunch Break has arrived with one of the best deals yet on AirPods Pro 3 at 25% off, $100 off AirPods Pro Max, and some notable offers courtesy of the Apple Certified Refurbished Store. 

We are also hosting the tail end of this weekend’s 500 price drop on M5 MacBook Pro.

Some rare Apple gift card discounts you can use towards the upcoming iPhone 18 Pro launch also join Apple Watch Ultra 3 deals, and brand new, unlocked iPhone Air models at $150+ off the list prices. All that and a bunch more await below. 

WhatsApp is bringing its dedicated parental controls section to the iPhone, making the feature easier for parents to find and set up. Here are the details.

Apple updated its list of Made for iPhone (MFi) hearing devices today, with 43 models across 22 brands. Here’s what’s new.

If your Apple CarPlay connection randomly drops out while driving, the cause might not be your iPhone, cable, or car.

Users running the latest version of Claude Code on macOS and Linux can now have their sessions message each other to share findings, ask questions, and coordinate work. Here are the details.

Fernando discusses his Pokémon 3D Mod on Mac, and Jeff shares his experience running a native port of Mario Kart 64 on iPhone. The guys also discuss why tech can feel less exciting than it used to, and share their thoughts on using the same device for many years.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

Actor James Marsden, who recently played billionaire Owen Ashe in the second season of Your Friends & Neighbors, was confirmed this week for his Apple TV third production. Here are the details.

Apple is widely expected to raise iPhone prices when the iPhone 18 Pro launches next month. But a new rumor suggests the iPhone 17 might get a price increase as early as next week.

In iOS 27, Apple says it took extra care to make its software “more responsive, reliable, and delightful.” There are a variety of fixes that should make your iPhone faster, including one update for network transitions.