What you need to know

• YouTube is reportedly planning to launch audiobooks for its Premium subscribers.
• Audiobooks could arrive for the platform's ad-free $16 subscription plan in 2027 if this goes without a hitch for Google/YouTube.
• YouTube would run into competition with the likes of Spotify (audiobooks arrived in 2023) and Audible.

Audiobook-enjoyers might have something to celebrate on YouTube. There are rumors that the platform is looking to enter a new market for its Premium subscribers.

A post by the Wall Street Journal (paywalled) highlighted rumors that YouTube Premium could soon offer audiobooks in one of its subscription plans (via GSMArena). Supposedly, Google has been "talking with publishers" about bringing audiobooks onto the platform in 2027.

Early reports allege YouTube Premium would offer audiobooks in its ad-free plan, which currently runs consumers $16 a month. What's interesting is that this could solve an issue: piracy. GoodEReader brought this up in its coverage, highlighting data that shows "45% of listeners" consume "audiobooks" on YouTube. The air quotes (and literal quotes) are warranted here, as the publication states these are AI-narrated, not authentic.

Audiobooks in YouTube Premium would give users the best experience possible, away from false creations. However, it's worth remembering that these are rumors, and nothing's been confirmed by YouTube yet.

YouTube's branching out

Many should be well-acquainted with Audible's audiobook offerings. In recent history, Spotify has joined that market, taking the fight directly to Audible with over 200,000 "free" titles. That was how it all started, anyway. When audiobooks launched for Spotify Premium in 2023, the platform gave its subscribers in the U.S. and the U.K. 15 hours of listening per month.

After you exceeded your limit, you could pay an additional $12.99 to get 10 more hours "or buy them a la carte." Spotify's library exceeded that initial 200,000 for Premium subscribers. But if you wanted more, you'd have to buy them individually. Spotify then launched its "Audiobook Access" tier for $9.99, giving users the same 15 hours of listening per month deal.

It goes without saying that YouTube will have its work cut out for it by stepping into this new world.

What you need to know

• YouTube Music will label AI-generated songs to help listeners identify AI involvement.
• YouTube combines partner disclosures with AI detection tools to identify tracks, even when creators leave disclosure fields blank.
• YouTube plans to bring AI labels to its main video platform, extending transparency beyond music streaming.

YouTube Music is rolling out new labels that tell listeners when generative AI played a big part in making a song, the company announced Wednesday. The labels will appear directly on the music player, providing users a more transparent idea of what they are listening to without having to sift through descriptions or wonder if a track was created by a human artist or an AI model.

The feature covers music created largely with AI, including songs where generative models contribute both the composition and vocals. Tap a label, and a menu appears with more information about the song’s AI participation. YouTube says the labels will eventually reach its main video platform as well.

The move comes as generative AI makes it easier to produce music at scale. The challenge for streaming services is to help listeners distinguish between AI-assisted work and AI-made work, without treating all uses of AI the same.

YouTube pairs creator disclosures with detection tools

YouTube is using a mix of disclosure from its music partners and its own detection tools instead of relying on artists and music distributors to flag AI-created content. Partners can identify delivered tracks as “Fully Gen AI”, “Partly Gen AI”, or “No Gen AI” through supported metadata workflows.

This distinction is important since an artist using AI to help in a certain part of the production is not the same as a fully AI-generated song. The labels are not intended to lump every AI-assisted track into one category but rather to provide more context for listeners about that difference.

YouTube's help page says it may use additional signals when partners don't provide AI information. If the platform can detect that a track has content created by AI, it could be marked as fully or partially AI-generated. Therefore, not entering anything in the disclosure field is no guarantee a song won’t be tagged.

Not an AI-free listening experience, but transparency

The new labels are not a prohibition on AI-generated music. Instead, YouTube is providing listeners with more information on how tracks were made and letting them choose what belongs in their playlists.

That approach puts the spotlight on transparency as AI music becomes more prevalent across streaming platforms.

I would love to see AI labels become the standard for everything I consume online, from music and videos to news articles and social media posts. I’m not necessarily against content produced by AI, but I want to be told that I’m hearing or seeing it before I decide what I think about it.

YouTube Music adding these labels is moving in the right direction, and I’d welcome the additional transparency. I just hope the labelling on YouTube is accurate; a disclosure system is only useful if listeners can trust it.