• Salesforce UK&I CEO pushes her skilling "mission" across the country
• Salesforce doubles down on UK&I recruitment and upskilling goals
• Jobs could be repatriated back to the UK from abroad

Salesforce’s UK&I CEO has doubled down on her company’s commitment to investing in skills training and upskilling of young people.

With the UK recently seeing a change in Prime Minister, Zahra Bahroloumi was asked in a media roundtable attended by TechRadar Pro what her outlook for the future looked like.

“Irrespective of government, we are committed to, and very active to the skilling of people,” Bahroloumi said, “we're not stopping, we remain true to our mission, and we remain active and true to our customers, irrespective of government”.

Closing the AI literacy gap

Bahrololoumi has long been a key voice in promoting skills training in the UK, using her company’s influence and scale across the country to push a number of key initiatives.

In June 2026, she outlined the Salesforce’s “incredibly bold” vision for the UK, which includes $6 billion investment committed to the country through 2030, and its role in backing the UK government’s aim to train 10 million UK workers by 2030.

Alongside Bahrololoumi, Paul O’Sullivan, SVP Solution Engineering and Salesforce UKI CTO also looked to outline how Salesforce’s future Trailblazer program is “closing the AI literacy gap”.

O’Sullivan noted how Salesforce is going through “a surge of hiring”, including doubling the size of its forward-deployed engineer team in the UK.

“We are not just looking to attract the best possible talent to come and join Salesforce, we’re also heavily investing in our apprenticeship scheme, doubling down on our graduate opportunities, and aiming to double the size of the team in the next six months,” he noted.

“This is our opportunity to reinvest in the next generation.”

Looking forward, Bahrololoumi was keen to promote the role of the UK in the AI-enabled and augmented future, noting that while the country was, “an empowered market”, there was still potential for more growth.

“We need more talent,” she added, “I feel so confident, and we’ve got the evidence and the proof points that this technology and our platform can work and automate jobs, and augment jobs, and expand human capacity in an organisation effectively.

“But I would like to see more jobs being repatriated from offshore and low-cost locations and jobs being created back in the UK - so I would like to see a stronger drive around automation and repatriation.”

Bahrololoumi gave the example of when there 300 jobs in a low-cost location, outside of the UK - “why can I not create a hundred jobs in the UK and still do 300 plus worth of capacity?”

“That’s something we’re really focused on, because we’ve got the capability to do that now… but I think we've got the opportunity now to create jobs in the UK,” she concluded, “we're on a mission.”

• Salesforce expands Missionforce defense AI agent program
• Missionforce will now add in models from OpenAI and Nvidia
• Missionforce is now one year old, with big plans going forward

Salesforce is expanding its defense AI model program to help bring extra intelligent to critical government missions.

The company revealed its Missionforce program will now be partnering with OpenAI and Nvidia to bring in the former's frontier models, and also adding the latter's models and accelerated computing capabilities.

Salesforce says this expansion will allow Missionforce to deliver "new, specialized AI capabilities and agents designed for the government’s toughest challenges."

Missionforce gets smarter

“Government agencies want tailored AI that runs everywhere they operate while staying within the secure environments their missions demand.” said Kendall Collins, CEO of Missionforce & Government Cloud.

“Missionforce enables this at scale, with purpose-built AI that executes the mission and enables agencies to solve their hardest problems while maintaining operational control.”

This includes Operations capabilities such as turning manual, paper-bound processes such as procurement, supplier management, and invoice audits into digital workflows in just a few minutes, with specialized AI agents automatically running tasks, track status, and flagging exceptions in real time, all running entirely within private cloud or air-gapped environments.

Elsewhere, the company's Missionforce Field Operations & Asset Management tool means government agencies can now use AI agents to automate scheduling, work orders, and asset maintenance — all supported by native offline mobile capabilities for remote environments.

The news comes as Salesforce marked one year of Missionforce, with the company noting that the public sector has become its fastest-growing industry business at scale, and that its defense sector business has grown 80% year over year as demand accelerates.

Salesforce CEO Marc Benioff harked to the partnership in his opening keynote at Dreamforce 2026, noting that the company was "deeply committed to America".

Having already worked with government customers for more than two decades, the expansion means Salesforce now supports some of the US government’s "most complex and consequential missions" across more than 30 countries, working with 60 federal agencies, all 15 US Cabinet departments, all 50 states, and all six branches of the US military.

“One year in, the momentum behind Missionforce shows how quickly government agencies are moving from AI ambition to operational deployment,” Collins said.

“Our defense business is a critically important part of that progress, with trusted data and actionable intelligence essential to readiness and mission success. With new capabilities and partnerships, we’re helping agencies equip their people and put AI to work — with the security, accountability, and control their most critical missions demand.”