Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.

The post ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget appeared first on Search Engine Journal.

CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality.

The post Local Services Ads To Performance Max: What To Audit Before Migration appeared first on Search Engine Journal.