It was the fastest-growing emoji in 2025 – but if you’re older than 16, it has probably passed you by. Now, just as twentysomethings are catching up, it’s over

In the 2025 hit Netflix show Adolescence, DI Luke Bascombe’s 13-year-old son, Adam, has to explain to his father the way his generation use heart emojis. “Red means love, purple: horny, yellow: ‘I’m interested, are you interested?’, pink: ‘I’m interested but not in sex,’ orange: ‘You’re going to be fine,’” he explains. “It all has a meaning. Everything has a meaning.”

And those meanings are constantly evolving. Take the skull (), for example, which has come to be used as a reaction for finding something funny – a visual shorthand for the slang phrase: “I’m dead.” Or the wilting rose () which was, according to Google data analysed by the New York Times, the fastest-growing emoji in terms of popularity in 2025 – and was the 93rd most used. That the previously obscure wilting rose is now in the top 100 emojis is thanks to generation Alpha (those born between 2010 and 2024), who use it in place of the broken heart emoji () to signify sadness, or ironically, to suggest mock-heartbreak.

Would you hand in your phone at the door in exchange for a free bottle of wine? One restaurateur has tried that – and there are now many other gambits that are encouraging us to connect

Name: Phone bans.

Age: Their provenance is considerable; their time is now.

Cattle rancher and tech CEO Michael Samadi is convinced these artificial minds are far from just tools. Has he glimpsed digital consciousness – or simply been seduced by an algorithm?

One afternoon, while relaxing at his 66-acre cattle ranch two hours’ drive from Houston, Michael Samadi made a wisecrack that changed the course of his life. Nobody else was around to hear it. Or were they? That turns out to be one of the defining questions of this century, already preoccupying philosophers and some of the wealthiest companies on the planet.

“I was sitting out there by the pool,” Samadi recalls, gesturing at the glittering water outside his office. It was late 2024. His daughter had been extolling the AI chatbot she was using to help her with college work. Samadi had reluctantly downloaded the app, ChatGPT, and was quizzing it as he reclined in a sun lounger, using its voice mode to converse and receive spoken replies. “I was talking to it, not engaged, just being an arse,” Samadi says.