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Apple Execs Explain iPhone Duo's Display Design, Secrecy, and Price

11 September 2026 at 12:09
In a joint interview with Tom's Guide and TechRadar, new Apple CEO John Ternus and marketing chief Greg Joswiak explained why the company waited until now to release a foldable, its design philosophy, and how it kept the iPhone Duo under wraps.


Ternus said the timing always comes down to when a product idea meets Apple's bar "for quality and durability, but also for design." He said the device "was like a greenfield of opportunity for us because it was an opportunity to rethink so many different things."

Apple took a hard look at what other foldable makers were offering and felt it "wasn't particularly inspiring," said Joswiak, adding that Apple's approach was "twofold – no pun intended."

First, Apple believes the device's wider 1:1.4 aspect ratio is the answer to designs that resemble two phones "awkwardly stuck together," said Joz. Second, Apple worked on the software to make the Duo "unlike any foldable that's out there."

As for the foldable display, Ternus said the inner screen's top layer is polymer, not glass, which meant devising an entirely new way of making Apple's nano-texture finish. Rival displays, he said, are "kind of cheap-feeling plastic surfaces. They don't feel good to touch, they're kind of wavy, wrinkly."

"The nano-texture just wipes that all out," he added. "It's beautifully flat. It feels amazing to touch and it's incredibly durable."

Joswiak said he is "super proud" that Apple kept the project relatively secret: "We put the extra security on it. We didn't talk about it to anybody. We had a very funny code name, which I won't even repeat, that had nothing to do with it. But we said we're going to keep this one extra secret because, look, people knew through leaks that we were working on a foldable."

Leakers did get the aspect ratio right, Joz conceded. "There were a lot of coincidental instances of people finding that an interesting aspect ratio. And this is when we said, okay, we're going to really keep this one locked down – and it worked."

As for the $1,999 starting price, Ternus mused: "Yes, it's more expensive than the other phones, but we think it's great value." Joz added: "It's called iPhone Duo for a reason. It's like two products."

You can watch the full interview via the embedded video above or on the YouTube website. Pre-orders for the iPhone Duo begin Friday, October 16, ahead of an October 23 launch.
Related Roundup: iPhone Duo
Related Forum: iPhone

This article, "Apple Execs Explain iPhone Duo's Display Design, Secrecy, and Price" first appeared on MacRumors.com

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Apple to Pay $250 Per iPhone Duo Foldable Display in Samsung Deal

11 September 2026 at 11:10
Samsung Display has signed a three-year exclusive supply agreement with Apple to provide foldable display panels for the iPhone Duo and future models, reports Chinese leaker Instant Digital.

The iPhone Duo is the first device on the market to feature Samsung's M16 OLED material set, said to bring improvements to brightness, color performance, lifespan, and power efficiency over previous OLED generations. Apple will reportedly pay around $250 per panel, making it one of the device's priciest components.
Related Roundup: iPhone Duo
Related Forum: iPhone

This article, "Apple to Pay $250 Per iPhone Duo Foldable Display in Samsung Deal" first appeared on MacRumors.com

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iOS 27 e o iPhone Duo: Como a Apple redesenhou o sistema operativo para o seu primeiro dobrável

11 September 2026 at 09:23

Controlos deslocados para a lateral, duas páginas de ecrã principal, um novo modo standby e suporte inédito ao Apple Pencil. Saiba tudo o que a Apple mudou no iOS 27, a pensar na interface do ecrã dobrável do iPhone Duo.

The post iOS 27 e o iPhone Duo: Como a Apple redesenhou o sistema operativo para o seu primeiro dobrável appeared first on Tek Notícias.

iPhone Duo vs Galaxy Z Fold8: How Their Fold Creases Compare

11 September 2026 at 08:21

Apple’s rumored iPhone Duo and Samsung’s Galaxy Z Fold8 are taking different approaches to one of the biggest visual challenges in foldable phones: the display crease.

According to a video comparison published by technology journalist Joanna Stern on September 10, the two foldable phones show surprisingly similar crease performance when viewed straight on, although differences become easier to spot when the displays are tilted toward a light source.

iPhone Duo and Galaxy Z Fold8 Show Subtle Creases

Stern’s 18-second comparison video shows both phones running the same New Things webpage with their displays set to maximum brightness. The devices are then viewed from several angles to highlight how the center of each foldable screen reflects light.

When viewed directly from the front, the central crease on the iPhone Duo is difficult to distinguish. The Galaxy Z Fold8 also appears relatively smooth from this angle, although a narrow reflection can become visible when the phone is moved.

The difference becomes more noticeable when either device is tilted toward a light source. Under those conditions, the fold area catches reflections and makes the crease easier to identify.

This suggests that crease visibility is not determined solely by the physical shape of the display. Surface treatment, internal support materials and the way a panel handles reflections can all affect what users actually see in everyday use.

iPhone Duo Uses a Nano-Texture Inner Display

Apple is reportedly taking a surface-focused approach with the iPhone Duo.

The 7.6-inch inner display is said to feature a nano-texture surface treatment designed to reduce glare and reflections. By limiting reflected light, the finish could also make the central fold less visually obvious in bright environments.

That could be particularly useful when using the large inner screen near windows, outdoors or under strong overhead lighting, where reflections can make even a relatively shallow crease stand out.

However, reducing reflected light is not the same as eliminating the physical fold. The display still needs to bend repeatedly, so the underlying crease remains an important part of the engineering challenge for Apple’s first foldable iPhone.

Galaxy Z Fold8 Takes a Structural Approach

Samsung is using a different strategy with the Galaxy Z Fold8.

The phone reportedly uses Samsung’s Flex Titanium structure, which combines a titanium alloy film with a titanium plate beneath the foldable display. The structure is intended to provide additional support to the flexible panel while helping reduce the visual impact of the crease.

Samsung also equips the Galaxy Z Fold8 with an anti-reflective main display. This is important because reflected light can exaggerate the appearance of a fold, particularly when the screen is viewed from an angle.

In other words, Samsung’s approach combines structural reinforcement and reflection control, while Apple’s reported solution puts more emphasis on the display’s surface treatment.

Which Foldable Has the Better Crease?

Based on the short comparison, neither phone appears to completely eliminate the crease. Instead, both manufacturers seem to be focusing on making it less noticeable during normal use.

The iPhone Duo’s nano-texture treatment could give it an advantage when reflections are the main reason the crease becomes visible. Meanwhile, Samsung’s Flex Titanium construction addresses the physical support of the folding panel while its anti-reflective display helps reduce distracting reflections.

The more meaningful comparison will likely come after both phones have been used for a longer period, especially as foldable display technology continues to evolve. Viewing a brand-new foldable at different angles can show how noticeable the crease is, but it does not reveal how the display will perform after thousands of folding cycles.

iPhone Duo vs Galaxy Z Fold8: Early Takeaway

The reported comparison suggests that Apple and Samsung are approaching foldable display creases from slightly different directions. Apple appears to be using display surface technology to reduce glare and improve visual uniformity, while Samsung is combining a reinforced internal structure with an anti-reflective screen.

For users, the practical difference may be less about completely removing the crease and more about how easily it disappears during everyday viewing.

The iPhone Duo’s final display design, crease performance and other specifications remain subject to official confirmation. A longer hands-on comparison will ultimately provide a better indication of which foldable delivers the cleaner-looking inner screen.

The post iPhone Duo vs Galaxy Z Fold8: How Their Fold Creases Compare appeared first on IGeeKphone China Phone, Tablet PC, VR, RC Drone News, Reviews.

iOS 27 May Get Mac’s Edge Light Feature: Here is How It Would Work

11 September 2026 at 08:19

Apple’s Mac Edge Light feature could expand to the iPhone, according to an unconfirmed code finding shared by researcher pdfu on X. The post points to iOS 27 release-candidate code and a device subtype that appears to reference iPhone Duo. This is not an Apple announcement, and it does not prove that Edge Light will […]

The post iOS 27 May Get Mac’s Edge Light Feature: Here is How It Would Work appeared first on The Mac Observer.

T-Mobile’s $5 iPhone Handoff Fee: What iOS 27 Users Need to Know

11 September 2026 at 08:04

T-Mobile says iPhone Handoff will cost $5 per month, giving compatible customers a way to use one T-Mobile number across two iPhones. The feature arrives with iOS 27 and is aimed at people who regularly switch between a primary and secondary phone. Apple’s iPhone Handoff support guide says two phones need iOS 27 or later, […]

The post T-Mobile’s $5 iPhone Handoff Fee: What iOS 27 Users Need to Know appeared first on The Mac Observer.

Why Apple’s New iPhone Duo Costs More Than A Base MacBook Air

11 September 2026 at 05:50

Apple recently launched its first foldable phone, and the high price is raising eyebrows. At $1,999, the new iPhone Duo carries a price tag that easily beats out a brand-new MacBook Air. Buyers are naturally asking how a phone that fits in a pocket can cost twice as much as a laptop. The answer comes […]

The post Why Apple’s New iPhone Duo Costs More Than A Base MacBook Air appeared first on The Mac Observer.

iPhone 18 Pro’s 20 Second-Wave Countries: Apple Published the Date, Not the List

11 September 2026 at 05:33

Apple’s press release says iPhone 18 Pro and iPhone 18 Pro Max “will be available in 20 other countries and regions beginning Friday, September 25”. It has not named a single one of them, and it has not said when those markets can pre-order. That is the whole of the second-wave story as Apple has […]

The post iPhone 18 Pro’s 20 Second-Wave Countries: Apple Published the Date, Not the List appeared first on The Mac Observer.

Can You Put a Screen Protector on the iPhone Duo? What Apple Says About the Folding Display

11 September 2026 at 05:20

Apple has published no guidance on putting a screen protector on either iPhone Duo display, and it sells none. What it has published is exactly what the folding inner panel is built from, and that is the part of the answer worth having before October 23. The two displays are not the same material problem. […]

The post Can You Put a Screen Protector on the iPhone Duo? What Apple Says About the Folding Display appeared first on The Mac Observer.

Which iPhone Should You Buy in 2026? One Decision Table for All Seven Apple Sells

11 September 2026 at 05:12

Apple sells seven iPhones this week, from the $699 iPhone 17e to the $1,999 iPhone Duo, and only two of them carry a dedicated telephoto lens. That makes the decision simpler than the size of the lineup suggests: the iPhone 18 Pro at $1,199 is the cheapest iPhone Apple sells with a real zoom lens, […]

The post Which iPhone Should You Buy in 2026? One Decision Table for All Seven Apple Sells appeared first on The Mac Observer.

The hottest (and laziest) takes about iPhone Duo

11 September 2026 at 02:01
iPhone Duo with doomed and revolutionary word bursts in comic style

From "copying Samsung" to "resurrecting 10-year-old tech", the best, worst, and most hilarious hot takes show just how important iPhone Duo is likely to be.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

iPhone Duo strongly leads Apple’s new-product YouTube views; AirPods and Watches trail far behind

10 September 2026 at 22:00
iPhone Duo strongly leads Apple’s new-product YouTube views; AirPods and Watches trail far behind
iPhone Duo strongly leads Apple’s new-product YouTube views; AirPods and Apple Watches trail far behind.

A day after Apple’s September 9 event, official videos on the company’s YouTube channel show a clear hierarchy of interest: the first foldable iPhone is pulling far ahead of everything else Apple announced.

The five products in the spotlight were the iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. View counts on Apple’s own “Introducing” and “Everything announced” videos, posted about a day ago, put them in this order from most watched to least:

1. iPhone Duo
The flagship “Introducing the new iPhone Duo” film has about 8.8 million views. A longer “Everything announced” explainer sits at about 1.7 million. No other new product is close. The foldable is the first major change to the iPhone’s shape in nearly two decades, and the numbers show that curiosity is concentrated there.

2. iPhone 18 Pro
“Introducing the new iPhone 18 Pro” has about 5.9 million views. The companion deep-dive video is at about 1.4 million. That is a strong showing for a conventional Pro refresh, but it is still millions behind the Duo. Camera, battery, and A20 Pro messaging are landing — just not as hard as a folding screen.

3. Apple Watch Series 12
The standalone Series 12 introduction video is at about 473,000 views. Interest is real, especially around heart-rate sensing, but it is an order of magnitude below the two iPhones.

4. Apple Watch Ultra 4
Apple bundled Ultra 4 with Series 12 in a combined “ultimate wearable” video that has about 441,000 views. There is no separate Ultra film matching the Duo or 18 Pro numbers. The rugged watch is part of the conversation, not the center of it.

5. AirPods 5
The main AirPods 5 video sits around 354,000 views. Open-ear design plus active noise cancellation is a notable change, but it is the least-watched of the five launches on Apple’s channel so far.

The full event stream, which covers every product at once, has tens of millions of views and is not a clean product-to-product comparison. The individual films are. They show a two-tier launch: iPhones, especially the Duo, are driving almost all of the official video traffic; watches and AirPods are clustering together far behind.

MacDailyNews Take: View counts move quickly in the first 48 hours, and Apple will keep posting follow-ups. As of now, the public signal on YouTube is unambiguous. People came for the foldable and to a lesser extent, the iPhone 18 Pro models. The rest of the new releases are watching from a distance.


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The post iPhone Duo strongly leads Apple’s new-product YouTube views; AirPods and Watches trail far behind appeared first on MacDailyNews.

Apple’s iPhone Duo makes a strong first impression – Bloomberg News

10 September 2026 at 21:28
Apple's revolutionary iPhone Duo
Apple’s revolutionary iPhone Duo

Apple’s long-awaited first foldable phone, the $1,999 iPhone Duo, arrives as a late but polished entry into a category already occupied by Samsung, Google, and Huawei. After hands-on time at Apple Park, Bloomberg News’ Chris Welch reports that the device already feels like the most exciting new iPhone since the iPhone X in 2017.

The Duo folds from a passport-sized handset with a 5.4-inch cover display into a 7.6-inch inner screen, the largest ever on an iPhone. When open it measures 5.2 millimeters thick, which Apple calls the thinnest iPhone yet. Closed it is 11.3 millimeters thick and weighs 254 grams in a titanium frame.

iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.
iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.

Chief Hardware Officer Johny Srouji said Apple set out to fix what people dislike about folding displays. Welch reports that the company largely succeeded. A nano-texture finish on the inner panel makes the crease far less visible than on rival foldables, even if it can still be felt. Software is the bigger leap: iOS has been reworked for the dual displays, with smoother fold-and-unfold transitions and layouts that treat the inner screen more like a compact tablet than two phones glued together.

Preorders open October 16th, with in-store availability a week later on October 23rd. Most of Apple’s other new hardware, including the iPhone 18 Pro lineup, AirPods 5 and updated watches, ships September 18th. Bloomberg plans a full review of the Duo in the coming weeks.

MacDailyNews Take: Welch’s early verdict is that Apple has raised the bar in the foldable smartphone market. Hardware is impressive. Software, he writes, is even better. For now, the first impression is strong.


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The post Apple’s iPhone Duo makes a strong first impression – Bloomberg News appeared first on MacDailyNews.

Mac's Edge Light Feature Rumored to Expand to iPhone

10 September 2026 at 20:59
macOS 26.2 added an Edge Light feature to Macs with the M1 chip or newer, and it has now been rumored that this feature will expand to the iPhone.


According to pdfu, who has been digging through code in Apple's software updates in recent weeks, the iOS 27 Release Candidate contains evidence of the Edge Light feature coming to the iPhone Duo at a minimum. However, it appears that the feature is still in development, as they said the color temperature setting is not fully implemented.

On the Mac, Edge Light illuminates the borders of the screen to evenly illuminate your face in low-light conditions. The feature is essentially a virtual ring light, and there are settings to adjust the width of the white line around the screen and a color temperature slider to make the light it produces appear more or less warm.

Edge Light is coming to iPhone.

iOS 27 RC gates the feature behind a device subtype that points to iPhone Duo. The color temperature setting isn't fully implemented. pic.twitter.com/dc4pQmikJc

— pdfu (@itspdfu) September 10, 2026

Based on a video of the feature in action on a simulated iPhone, it appears that the feature will work in a similar manner and have the same brightness and color temperature settings on the iPhone. It is unclear if Edge Light will be available on the iPhone Duo when the device launches on October 23, or if it will expand to other iPhone models.

Some of pdfu's other Apple-related code findings have already proven to be right, so the user has an accurate track record so far.
Related Roundups: iOS 27, iPadOS 27, iPhone Duo
Tag: pdfu
Related Forums: iOS 27, iPhone

This article, "Mac's Edge Light Feature Rumored to Expand to iPhone" first appeared on MacRumors.com

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‘I see no crease whatsoever’ – WSJ’s Joanna Stern hands-on with Apple’s iPhone Duo

10 September 2026 at 20:45
iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.
iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.

The Wall Street Journal‘s Joanna Stern got her hands on Apple’s long-rumored iPhone Duo foldable smartphone at Apple Park and walked away impressed and loaded with kitchen-scale comparisons.

The iPhone Duo, which ships in October starting at $1,999, is Apple’s biggest hardware change to the iPhone in years. Closed, Stern says it is a little smaller than a Pop-Tart, about the size of a passport or kitchen sponge, and similar in footprint to Samsung’s Galaxy Z Fold 8 — though she found the Apple device a bit beefier and sturdier. Unfolded, the inner display measures 7.6 inches, roughly an iPad mini that fits in a pocket. The cover screen is 5.4 inches.

Apple spent heavily on the inner screen. Stern reported no visible crease even when the device was bent or fully folded, unlike the obvious crease on the Z Fold 8. The inner display is matte rather than glossy, which she called her favorite feature. The hinge produces a satisfying click when closed. One-handed use in tablet mode is possible but awkward for those with smaller hands.

Hardware trade-offs are clear. There is no Face ID; the power button doubles as a fingerprint sensor. The rear cameras are limited to wide and ultrawide — no telephoto, which Stern called the biggest hardware disappointment. A camera hidden behind the inner display is designed for selfies and FaceTime.

Software is the main reason to buy one. Split-screen multitasking works like a simplified iPad: Safari and Messages can run side by side. Apple redesigned several first-party apps with two-pane layouts. The interface also changes with the fold angle, turning the device into a small laptop-style stand. Video watching benefits from the larger canvas.

Apple claims all-day battery life: up to 31 hours of video on the inner display and 44 hours on the outer. Naturally, Stern said real-world battery testing is still needed, but Apple’s battery claims are historically lower than actual use.

After years of skipping foldables and planning to buy the iPhone 18 Pro as usual, Stern said she is now considering the Duo.
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MacDailyNews Take: The initial hands-on reviews for iPhone Duo are uniformly strong to outright gushing!


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The post ‘I see no crease whatsoever’ – WSJ’s Joanna Stern hands-on with Apple’s iPhone Duo appeared first on MacDailyNews.

RIP, iPhone Ultra

10 September 2026 at 20:13
For many months, tech blogs like ours used the name iPhone Ultra to refer to Apple's rumored foldable iPhone, but the device ended up being named iPhone Duo.


The name iPhone Duo was not a complete surprise. Daring Fireball's John Gruber accurately guessed that the device would be named iPhone Duo all the way back in April, and the name made the rounds again on social media last week.

iPhone Ultra became the more common name in rumor coverage after Bloomberg's Mark Gurman floated it as a potentially fitting name for the device back in March, and he later reported that many Apple employees referred to the device as the iPhone Ultra. Plus, former Macworld reporter Filipe Espósito cited a source familiar with Apple's plans who said the foldable iPhone would be named iPhone Ultra. Evidently, that source was wrong.

To his credit, Gurman ended up confirming the iPhone Duo name in a last-minute report published shortly before Apple announced the device.

Apple avoiding the name iPhone Ultra makes sense, as the device now known as the iPhone Duo is not the most "ultra" version of the iPhone available. Yes, the iPhone Duo has a large 7.6-inch inner display when opened, but on the other hand the device lacks features such as a dedicated Telephoto camera, Face ID, and an Action button.

Apple has used Duo branding in the past for its PowerBook Duo line of laptops in the 1990s and the MagSafe Duo Charger in the early 2020s. In the case of the iPhone Duo, the word Duo obviously refers to the device's dual screens.

Apple does have some products and services with Ultra branding, including the Apple Watch Ultra, CarPlay Ultra, and the M1 Ultra through M5 Ultra line of chips. And with Apple rumored to be a planning a special 20th-anniversary iPhone, perhaps there will still be an opportunity for the company to use the name iPhone Ultra in the future.

For now, though, the iPhone Ultra rumor is dead.
Related Roundup: iPhone Duo
Related Forum: iPhone

This article, "RIP, iPhone Ultra" first appeared on MacRumors.com

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Apple’s Ternus era opens with innovative iPhone Duo, privacy-first AI, says BofA analyst

10 September 2026 at 19:30
Apple's revolutionary iPhone Duo
Apple’s revolutionary iPhone Duo

Bank of America says John Ternus’ first major product launch as Apple CEO reinforced the company’s bet on hardware innovation, privacy, and more personalized, privacy-focused artificial intelligence.

Wamsi Mohan, Bank of America’s managing director and senior equity research analyst covering Apple, told Bloomberg Tech host Ed Ludlow that the new foldable iPhone Duo expands Apple’s addressable market. The book-style device, unveiled at Ternus’s debut event, opens to a 7.6-inch inner display from a 5.4-inch cover screen and starts at $1,999. Mohan framed it as more than a form-factor change: a way to pull new users and use cases into Apple’s ecosystem while keeping the iPhone at the center of the company’s strategy.

On AI, Mohan pointed to Apple’s split architecture. On-device processing handles as much as possible on Apple Silicon. When more compute is needed, Private Cloud Compute is designed to run larger models without sacrificing user privacy. That combination, he said, could make Siri more capable (able to work across apps and personal context) without the data-collection trade-offs seen in rivals’s offerings. Ternus used the launch to pitch the iPhone as an “intelligent personal hub,” with Siri positioned as a core interface rather than a bolt-on chatbot.

The message from BofA is continuity plus acceleration. Tim Cook’s era was iterative, built a vast installed base, services revenue, and supply-chain scale. Ternus, the longtime hardware chief who took over September 1st, is expected to keep that machine running while pushing devices that embed AI more tightly — foldables now, and later categories such as smarter wearables and home products. Mohan has maintained a Buy rating, arguing Apple can cement device dominance if silicon, privacy, operating systems, and personal context stay tightly integrated.
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MacDailyNews Take: We’re not the only ones who are already loving John Ternus’ Apple!


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Apple lança série de vídeos no TikTok promovendo o iPhone Duo

10 September 2026 at 19:19

O iPhone Duo foi apresentado ao mundo há apenas um dia, mas sua divulgação segue de vento em popa. Em uma série de vídeos publicados pela Apple em seu perfil no TikTok, a empresa destaca diversos aspectos do seu primeiro smartphone dobrável, além de também fazer algumas brincadeiras.

No vídeo abaixo, por exemplo, o iPhone Air e o iPad mini estão “sentados” em uma mesma mesa, com a legenda indicando que esse seria o “making of” do iPhone Duo — uma vez que, quando aberto, ele é ainda mais fino do que o Air e possui uma tela com quase o tamanho do display do iPad mini (7,6 contra 8,3 polegadas).

Em outro vídeo, a empresa mostra as diferentes formas de uso do iPhone Duo, que pode ficar semiaberto (inclusive funcionando como um suporte), associando essas possibilidades às poses de meditação.

Na mesma pegada do vídeo acima, a publicação abaixo mostra que é possível apoiar o iPhone Duo e rolar de forma mais agradável por um aplicativo — no caso deste vídeo, o app Fotos (Photos).

Já o vídeo abaixo mostra o contraste de um MacBook Pro e do iPhone Duo, que estão dispostos em uma mesma bancada e na mesma “posição” — de modo que, quando semiaberto, a parte inferior da tela do dobrável funciona como teclado, como no próprio MacBook (porém em um tamanho bastante reduzido, é claro).

Outro vídeo destaca as capacidades de multitarefa do iPhone Duo, que roda uma versão adaptada do iOS para aproveitar as possibilidades da tela dobrável. No vídeo, é possível ver o Apple Music rodando ao lado do app Fotos.

Até mesmo o som ao fechar o dispositivo virou alvo de marketing pela Apple — que, no vídeo abaixo, mostra um usuário tirando uma foto com o aparelho e, em seguida, fechando-o rapidamente, causando um eco no ambiente.

A Apple certamente divulgará mais vídeos ao longo das próximas horas e nos próximos dias — e nós continuaremos de olho!

With iPhone Duo, all of a sudden the foldable smartphone makes sense – The Independent

10 September 2026 at 18:15
iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.
iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.

The Independent’s Andrew Griffin went into Apple’s event skeptical of foldables — then folded an iPhone Duo and immediately got it. He says the hinge closes with a satisfying magnetic thunk, the inner screen has no visible crease, and the software makes opening, closing, and split-view feel inevitable rather than gimmicky.

Andrew Griffin for The Independent:
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I can’t say I’ve ever wanted to fold my phone in half. OK, maybe once or twice, in response to a particularly frustrating notification – but not habitually, every time I use it.

And that had always been my response to the folding phones that have been released by various companies in recent years, and now by Apple, in the form of the newly released iPhone Duo. In short: why?

[T]he technology didn’t seem to match up with the experience. In practice, those foldable phones just seemed to be two phones stuck together, one twice as big as the other, leaving you with a compromised version of both and a constant fear that it might crease or break or fall apart.

And then you actually fold the iPhone, as I just did after Apple’s launch event in California. And all of a sudden it feels like it makes sense…

In general, the iPhone Duo is something you really have to feel for yourself – which is good, given that it feels so nice.

Once the device is actually open, the unfolded screen is beautiful. There’s no visible crease at all: if you didn’t know it could fold, you would never guess the iPhone Duo wasn’t just a new iPad Mini.

Overall, the whole hardware and software experience is so deeply integrated that the folding nature of the phone stops feeling strange very quickly. Within a few minutes of using it, it just felt sort of inevitable, and like I wanted one.

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MacDailyNews Take: iPhone Duo pre-orders will make the iPhone X’s look like a nonevent.

If and when Apple debuts a foldable iPhone, they’ll be showing the world how it should be done and what to copy going forward. As usual. — MacDailyNews, February 27, 2019

As with fingerprint and facial recognition, when Apple debuts a foldable iPhone, then foldable smartphones will have been done right. — MacDailyNews, January 17, 2019


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Eis as adaptações que a Apple fez no iOS especialmente para o iPhone Duo

10 September 2026 at 17:20

Para permitir uma experiência de usuário perfeita em um aparelho dobrável, a Apple teve que adaptar o iOS 27 para as especificidades do iPhone Duo — que envolvem características como ângulo da tela, displays externo e interno, dentre outras coisas.

Bem mais do que apenas oferecer uma interface semelhante à do iPad (que é um dispositivo de tela única e fixa), a empresa fez uma série de mudanças no sistema — começando pela posição do Dock, que agora está na lateral para liberar mais espaço vertical.

Mas não é só o Dock que está na lateral direita da tela, como também os controles e botões de aplicativos, a Ilha Dinâmica (Dynamic Island) e a nova barra de status circular (que exibe de forma agrupada indicadores para Wi-Fi, bateria e conectividade celular).

Na tela maior (com o iPhone aberto), são exibidas duas visualizações diferentes na Tela de Início, onde o lado esquerdo é dedicado a uma visualização diária com uma lista rolável de widgets e o lado direito abriga os tradicionais ícones dos aplicativos.

O conteúdo também se adapta quando o iPhone Duo está parcialmente dobrado. Nesse caso, mesmo que o conteúdo esteja sendo exibido de forma contínua na tela maior, o sistema o divide em dois para facilitar a visualização e evitar toques na parte do vinco.

Six poses we have with iPhone Duo

– Close
– Open
– Partially-Folded

Each with portrait and landscape. pic.twitter.com/cBMuoh7Giw

— Sarun W. (@sarunw) September 10, 2026

A atenção aos detalhes também impressiona. Além da animação de abertura/fechamento que fez sucesso nas redes sociais, quando posicionado como um laptop, o aparelho exibe na tela inferior um reflexo criado por software do que é exibido na tela superior.

the reflection when duo is semi-folded! geez, apple, you didn't have to go that hard. pic.twitter.com/PAkEx5hrYs

— alexey (@sekachov) September 9, 2026

Aliás, essa posição é bastante útil para o consumo de mídia, uma vez que o iPhone Duo funciona, por si só, como uma espécie de suporte — e o conteúdo também se adapta, exibindo os controles de reprodução de maneira fixa na tela inferior para fácil acesso.

Outra mudança relacionada ao posicionamento do novo iPhone diz respeito ao modo Em Espera (StandBy), que agora conta com novos widgets e é ativado quando o iPhone estiver bloqueado e apoiado em formato de tenda — mesmo sem estar recarregando.

Quando falamos em multitarefa, o iPhone Duo oferece uma experiência mais próxima à que temos há alguns anos no iPadOS, permitindo pela primeira vez em um smartphone da empresa rodar dois aplicativos lado a lado ou duas janelas do mesmo aplicativo.

O sistema também permite salvar pares de apps abertos para reabri-los juntos futuramente — algo muito interessante para quem precisa trabalhar ou operar em mais de um app. É possível, por exemplo, deixar o app da Siri aberto de um lado e o Notas em outro.

How to utilize the new iPhone Duo’s split-view function: pic.twitter.com/wWetbdpTkZ

— 9GAG ❤️ Memeland (@9GAG) September 10, 2026

Para quem está tirando fotos de outra pessoa, o iPhone Duo transmite uma prévia ao vivo da câmera na tela externa para que a pessoa fotografada possa conferir o enquadramento antes do clique — sem depender apenas da palavra do fotógrafo.

Há, ainda, novidades bastante interessantes para quem está fazendo ligações via FaceTime, permitindo que pessoas que estejam ao lado de quem segura o aparelho participem ativamente da chamada, usando a câmera e a tela externa do dispositivo.

This is one of my favorite features of the iPhone Duo.

When you’re on FaceTime, you can utilize both screens and cameras. If you’re pointing the camera at someone in front of you, the person on the other side of the phone can talk to whoever you’re on the call with too.

You… pic.twitter.com/Fu5NJiQDgL

— Nic Cruz Patane (@niccruzpatane) September 9, 2026

Outras novidades no iOS incluem o suporte inédito ao Apple Pencil (USB-C) — que será disponibilizado ainda neste ano —, calibragem de áudio dinâmica e recursos como o Smart Take, que tira fotos automaticamente quando identifica que as pessoas estão posando.

Divulgação/Apple

Muita coisa nova, né?

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