Indian smartphone manufacturer Lava International made its debut in the UK at the end of August with a mid-tier offering. To coincide with the launch MD Sunil Raina caught up with Mobile World Live to discuss how he hopes it can stand out in its first market in the West.

Lava is positioning the AGNI 4N smartphone as having the highest build and component quality available in the mid-range, with the added benefit of no so-called “bloatware”. It is priced around the £500 mark.

The company’s foray into the UK comes after 17 years of supplying feature phones and then smartphones in its home market, where it also manufacturers the handsets.

It has a presence in over 20 countries, but Raina noted the UK would be its first “Western” venture.

The executive highlighted the business has “continuously grown in smartphones over the last 5 years,” though from a relatively small base, in an era of flat conditions for the overall market.

This factor “typically means that you are able to take share” from larger rivals; something the company aims to do in its new mature market.

Raina believes there is an opportunity in the UK’s Android segment given the high market penetration of Samsung and few alternatives in the mid-tier gaining significant traction.

He noted there was a relatively low penetration rate of Chinese brands in some Western markets, including the UK, companies which are stronger in this mid-range elsewhere in the world.

Lava’s origins, he hopes, will provide an advantage given India’s trustworthy status in the UK and the fact “there’s also a huge diaspora” who “I think would perhaps like to carry one of our products”.

Its debut device in the country is being sold initially through online channels. Subsequent releases are likely to be at the same or lower tier than the AGNI 4N.

“Because this is our first foray into a Western market we would like to gauge how it goes, take the first few steps wisely and cautiously,” Raina said, noting over the years it has learnt how to survive in a challenging and always shifting industry, building a brand for the long term.

“Very few companies who started around the same time we started could manage to survive in this industry,” he added, pointing to former big names who have come and gone include BlackBerry and HTC.

Youthful outlook
Lava intends to position its debut UK release at the “mid belly” of the market primarily to an audience of young people.

Promoted points include a lack of already installed apps and other “bloatware” on the device when people buy it and use of high-quality components for its price.

Raina noted there was a trend for some makers of Android-based phones to install “dozens of applications” before sale, which consume valuable memory and potentially raise security issues, as well as being a general inconvenience for the consumer.

Lava promotes supplying a “very clean” version of the operating system.

The executive noted it delivers a high build quality and performance levels at the upper end of the mid-range.

Its AGNI 4N has an aluminium alloy metal frame, glass back and uses a MediaTek Dimensity 8350 chipset, alongside AI and camera features similar to those frequently promoted in the mid-tier.

“Below a certain price point there are a lot of compromises that brands make in terms of the build quality of the phone,” he asserted, stating many around the mid-price were “more plasticy” than its offering.

Below a certain price point there are a lot of compromises that brands make in terms of the build quality of the phone

Sunil Raina, MD Lava International

Raina argues some brands which also sell at higher tiers have a vested interest in making their top products “more aspirational and therefore compromise at the lower level”.

In terms of its audience, the device is aimed primarily at a younger demographic who want high performance to suit popular applications such as gaming, but may not have a premium budget.

“It’s in a sweet spot where young people will be able to do high performance tasks, but at a price point which is good for their pockets as well”.

“We believe this device will be able to do a lot more things that other devices cannot at this price segment,” he concluded.

The post Interview: Lava MD outlines UK plan after mid-tier device launch appeared first on Mobile World Live.

The pilot study represents a milestone toward testing a faster, more powerful, and potentially less-toxic form of radiation

Apple officially entered the foldable smartphone market with the iPhone Duo, as new CEO John Ternus headlined the company’s signature event for the first time at its Cupertino, California, headquarters.

The iPhone Duo makes its debut seven years after Samsung launched its first foldable smartphone and on the heels of a recent launch by Huawei. Pre-orders for the device begin in October.

After running through the launches of the iPhone 18 Pro, Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5, Ternus saved the foldable for last but drew a quick distinction between the Duo and competing devices.

“Others have created foldables that just feel like two phones awkwardly stuck together,” Ternus (pictured) said during the company’s Surprise and Shine event yesterday (9 September).

He described the Duo as having “a larger display that feels as natural and intuitive as iPad,” and stated it has the “largest display ever on an iPhone, while still fitting easily in your pocket”.

Duo specs
Once opened, the doublewide screen is 50% larger than the size of the iPhone 18 Pro Max and measures 7.6 inches on the diagonal, stated Greg Joswiak, Apple’s SVP for worldwide marketing.

The device pairs a mirror-polished grade 5 titanium chassis with a custom precision hinge engineered from over 100 components to deliver structural stiffness and smooth operation.

Powering the device is the A20 Pro chip built on a 2nm process, coupled with a custom vapor chamber cooling system, 16-core Neural Engine, and a 7-core GPU.

The device runs on iOS 27, which introduces side-by-side Split View multitasking to the iPhone lineup, and features an under-display FaceTime camera on the main panel alongside a side-mounted Touch ID sensor integrated into the power button.

The imaging hardware centres on a 48MP Fusion Main camera capable of 4K120 fps Dolby Vision recording, complemented by a 48MP Fusion Ultra Wide camera with macro support and a Center Stage front sensor.

The dual-battery architecture supports up to 31 hours of continuous video playback on the main screen or up to 44 hours on the cover screen, with support for fast wired charging as well as MagSafe and Qi2 wireless standards.

On the connectivity front, the device is eSIM-only globally, holds an IP67 rating for water and dust resistance, and incorporates Apple’s custom C2 cellular modem system along with the N1 wireless chip. The C2 modem integrates support for US mmWave 5G spectrum alongside Wi-Fi 7 and Bluetooth 6.

Available in star white and night sky finishes, the iPhone Duo starts at $1,999 for the base 256GB storage tier, with additional options extending to 512GB, 1TB, and 2TB. Pre-orders open on 16 October, with broad retail launch following on 23 October.

Anshu Goel, Lead Analyst, Digital Consumer at GSMA Intelligence, told Mobile World Live the Duo price point is worth watching going forward.

“While the quality and iOS customisation for Duo look good, this price point will limit demand,” he explained. “However, Apple customers are unlikely to go looking elsewhere if considering a foldable purchase.”

iPhone 18 Pro and Pro Max
Apple also unveiled the iPhone 18 Pro and Pro Max, both powered by the same A20 Pro chip as the Duo. The pair introduce a redesigned 48MP variable-aperture main camera with physical aperture blades, a first for iPhone, alongside a slimmer Dynamic Island now capable of displaying up to three simultaneous Live Activities. New colour options include Burgundy and Glacier.

Pricing rose $100 over the equivalent iPhone 17 models, with the 18 Pro starting at $1,199 and the Pro Max at $1,299.

Analyst views
Paolo Pescatore, chief analyst at PP Foresight, said Apple has taken its time entering the foldable category and is now seeking to redefine what consumers should expect from a smartphone rather than simply following rivals.

He noted higher pricing across the premium iPhone 18 line-up could also sway some customers toward the foldable, narrowing the perceived jump to a completely new form factor.

“Apple will now flex its considerable marketing muscle to kick-start demand and give the foldable category a major boost,” he said. “I fully expect it to be an instant hit, benefiting the wider market and developer community while putting rivals firmly on notice.”

He added that the increasingly split iPhone launch cycle gives Apple a powerful new revenue engine throughout the year, rather than concentrating attention on a single annual upgrade window, calling it a significant strategic shift and “potentially a gold mine for the business.”

On the leadership transition, Pescatore called the event a hugely important first moment for Ternus and a strong start to a new chapter at Apple.

“His challenge is to build on an enormously successful foundation while bringing fresh energy, ideas and priorities to the business,” he said, adding that the confident tone from the top mattered as an opening statement.

Nabila Popal, senior research director at IDC, said Apple appears to have hit it out of the park with the iPhone Duo.

“While a passport-size form factor is not new, the execution here looks quite good,” she said. “The user experience is intuitive and fluid, with a seamless transition from closed to open. The ease of use, coupled with an elegant design, should make the Duo stand out among the crowd of foldable devices today.”

She added the device could be a blockbuster product for Apple, and a great way for new CEO John Ternus to kick off his tenure.

CCS Insight chief analyst Ben Wood added the iPhone Duo was always going to eclipse Apple’s other announcements at the event, hailing a distinctive new design to the iPhone line-up and marking the company’s entry into the niche foldable category.

He stated while foldable smartphones are not new, Apple has clearly learnt from the evolution of rival devices from Samsung and others, noting the company has a track record of entering categories once they reach a certain level of maturity.

Wood said the Duo has benefited from major advances in flexible display quality and reliability, pointing to its near-creaseless screen, which, like Samsung’s Galaxy Z Fold8, uses a titanium plate beneath the display.

At $1,999, Wood said the Duo is Apple’s most expensive iPhone to date and $700 more than the iPhone 18 Pro Max, though less than some had feared, and said he expects strong demand.

However, he cautioned foldables remain a niche product accounting for less than 5% of the overall smartphone market, adding that the Duo’s arrival could still provide a lift to the wider foldable segment.

iOS 27
Wood also pointed to the significance of iOS 27, which brings major performance improvements and the latest version of Apple Intelligence and Siri, saying the update marks a step up from Apple’s earlier AI efforts based on his experience with the beta release.

He noted AI increasingly looks like less of a differentiator on smartphones, adding that Apple’s long-term commitment to privacy is likely to remain its most distinctive position on AI.

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