While the major headlines from Apple’s September event were understandably on the iPhone Duo foldable, one of the standout announcements for me concerns the AirPods 5.

Apple’s non-Pro series of earbuds are once again available in two flavours, with a few, admittedly useful, features separating the two. Perhaps the biggest shock, however, is that both the AirPods 5 and AirPods 5 with Wireless Charging Case (that name will eventually become annoying to type out) cost less than the previous AirPods 4 with ANC.

The two-year-old model launched at AU$299. The new AirPods 5 models can be yours for AU$219 and AU$249. Given the fact that Apple has been no stranger to price hikes in recent times, it’s quite remarkable that the popular AirPods got a price cut.

More impressive still, both models introduce notable upgrades over their predecessors. Apple is claiming industry-leading ANC for an open-ear design, alongside a richer, more detailed sound, with support for Personalised Spatial Audio. Apple also claims they’re more durable than before, and you also gain access to Live Translation (previously a Pro-only feature), Adaptive EQ and up to five hours of playtime with ANC on.

The AirPods 5 with Wireless Charging Case not only get a wireless charging case (shock) but also on-stem volume control. Take it from me as an AirPods Pro 3 user, this feature alone is worth its weight in gold — it’s so intuitive to use!

The Apple AirPods 5 and AirPods 5 with Wireless Charging Case (yep, still annoying to type) will be available from September 18, and you can preorder them today from the following retailers. Amazon would be my top choice, as you can save a couple of dollars on RRP.

AirPods 5 deals in Australia

• Amazon: preorder for AU$217
• The Good Guys: preorder for AU$219
• JB Hi-Fi: preorder for AU$219
• Apple: preorder for AU$219 with free engraving

AirPods 5 with Wireless Charging Case deals in Australia

• Amazon: preorder for AU$247
• The Good Guys: preorder for AU$249
• JB Hi-Fi: preorder for AU$249
• Apple: preorder for AU$249 with free engraving

While the pricing of the AirPods 5 is commendable, I also have to bring your attention to the AirPods Pro 3, which are available for AU$347 at the time of writing at Amazon.

• Two AirPods 5 models: 50% better ANC, Adaptive Audio and Live Translation
• A step up model boasts wireless charging and volume swipeable stems
• $129 / £129 for AirPods 5; $149 / £149 for AirPods 5 with Wireless Charging

If you watched our Apple event coverage, you'll know that Apple's decided to double up on its non-Pro AirPods rollout as it did before, and each model within the new AirPods 5 duo features ANC, whether you really felt you wanted it or not.

And Apple definitely wants you to want it, because along with an "all-new multiport acoustic architecture" in this open-fit style, the company claims the new onboard ANC will remove up to 50% more external noise compared to AirPods 4 with Active Noise Cancellation.

One of the key upgrades here is Live Translation inclusion in both sets (previously the sole preserve of the Pro lineup) as well as Personalised Spatial Audio and Adaptive EQ. And the new battery now offers up to 20 hours in total with ANC (up to five hours from the buds themselves, which is an hour more than their older siblings, or four with ANC) or up to 22 hours if listening without ANC.

True, it's still not great in the stamina stakes. But this really is Apple's entry-level AirPods offering and for some, cash (not battery life) is king.

Also, it's worth pointing out while Live Translation and Adaptive EQ is here, there are none of those rumored cameras, low-res or otherwise — even in the top-tier option. We didn't expect them 'til 2027 and it turns out we were right to stick to that.

Although Audio Intelligence and Siri Recap did launch at the event, these are software upgrades meant to help enhance what you hear (and in some cases, transcribe it, although the promise is that Apple will neither record, nor store said information). Anyway, no, Apple eyes in your ears are still a way off yet.

It's been nearly two years since AirPods 5's predecessors launched (where does the time go?) but the original AirPods 4 with Active Noise Cancellation were priced at $179 / £179 / AU$299 when they landed on September 20, 2024. And no such pricing exists now. That's right, both models are cheaper.

The company knows that change isn't always good when it comes to the delicate topic of coin, so it hasn't troubled us with new figures in the standard set, which will sell for the original basic model's $129 / £129 (likely AU$199) asking fee.

And the step-up model? That will cost $149 / £149 (around AU$209), so less than the original AirPods 4 with ANC.

Apple's 'pay for what you want (and enjoy what you buy)' is refreshing

OK, no cameras, no hearing health suite and of course no heart-rate monitoring, but you have to hand it to Apple. It's like someone at an Apple Park board meeting stood up and said, "Why don't we just let fans of AirPods pick their perks?" You love to see it.

Want on-volume stem swiping? It has been added it to the step-up model! A case that supports wireless charging? That's also in the $20 / £20 more expensive option. In isolation these upgrades don't feel too significant, but for me these choices are bang on — every little win adds a little value, no?

I'd plump for the set with the on-volume stems for sure. I know that for me, this is a perk worth paying for, and it's the first time Apple's added it to its open-fit earbuds design. For clarity, this design sits in your concha (or ear well) and does not require the ear-tips of the AirPods Pro lineup to create a secure seal within your ear canal.

I've lost count of the number of times I've knocked cheap earbuds — and even pricier ones — for making me dig out my phone when I need to lower the volume, and for me this is a key perk. Thanks, AirPods 5 with Wireless Charging!

Earlier this year, many Apple products (but not iPhones, AirPods or Watches) were hit with a huge set of price hikes. And then, more recently, Apple unveiled its new Mac mini range, which also comes at a 50% higher starting price than just five months before.

This left me (and probably a lot of other people) fearing the worst about the prices of the new stuff coming at Apple's September 2026 event.

But as we watched new products being announced that were the same price, or actually better value, than their predecessors, I felt like I was watching Neo dodging RAM-ageddon bullets… even though the iPhone 18 Pro price rose (check out our full list of iPhone price hikes), it felt reasonable.

But then, just like Neo, we got clipped and dropped to the ground by the fact that Apple quietly increased the price sof all its older phones following the event. Here's the new pricing for those models:

Let's run through how well we did in different areas in the US and UK prices (it may differ elsewhere, of course).

Apple Watch

A nice easy win here — we got new features across both the new regular model and the new Ultra, and we got them for the same price as the previous model. That's pretty great given the levels of inflation we're dealing with.

The only potentially offputting thing is Apple's slightly new always-listening Siri Recap option, now — but not the price, mercifully.

AirPods 5

These were the big win on value, in my opinion. When reporting on the AirPods 5 rumors, we said that we really wanted to see Apple improve what you got for the money specifically, because its entry-level were behind the best budget earbuds from competitors.

Well, that's exactly what we got. The basic AirPods 5 now have active noise cancellation, and along with other improvements this should make them competitive again at the same price. And the mid-range AirPods 5 model get on-ear volume controls and a few other small quality-of-life upgrades, which makes them cheaper than last year's mid-range model. It's a win all around — and you can pre-order them today.

iPhone 18 Pro

This is where things get rockier — but both models have a relatively modest $100 price increase in the US, which is under 10%, and in the world of 2026, I'll take that.

Of course, they've also improved compared to the previous model, and from what Apple's saying the new variable aperture camera system and the much longer battery life provided by the (somehow also super-powerful) A20 Pro chip might be well worth the extra cash.

iPhone Duo

Look, do I think $1,999 is an appealing price for a phone? It's not what I'd choose to pay. I wasn't happy about the rumors of it being that high, but it was kind of inevitable. However, the iPhone Duo folding phone needs to be assessed in context — and that context is: the Samsung Galaxy Z Fold 8 Ultra costs more in the US (in the UK, Samsung has the edge).

It only costs $100 more, I'll grant you, but a win is a win — and again, given the price rises elsewhere in Apple's range earlier this year, I think it was far from a given that its fancy folder was going to actually undercut the competition.

It's not all roses

Will we be as lucky with future releases? Perhaps not. It's notable that these product categories are some of the few that didn't get price rises in the hikes earlier this year.

We're expecting the Apple TV 4K and HomePod mini to get new versions soon, for example, and these will probably arrive with the same price the current models do… which were just jacked up significantly. Same for the rumored new entry-level iPad.

And then there's the small matter of Apple having raised the prices of all its existing iPhone models. Unlike the iPhone 18 Pro, those increases don't come with any hardware or performance upgrades — they're just more expensive.

And I assume this means we're not getting a base iPhone 18 at all, if all these phones are sticking around with higher prices.