Thanks to a little-known feature in Instagram, I try to travel back to 2012 – before everything on the internet was an ad

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I have a confession. I love my social media algorithm. It is a perfectly curated window into my insane and inquiring mind. It knows precisely which videos will tickle me and which memes will gently distract me from the slow collapse of humankind.

On Tuesday the Australian government announced “world-leading” reforms that would force social media platforms to allow users to opt-out of algorithms, dubbed “my feed, my way”. On the same day, I was delighted to be confronted with a video on Instagram of a woman accidentally spilling a bucket of eels on a Chinese train. Dozens of eels slithered among the passengers, who appeared not as surprised as I would have expected.

Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan

Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app.

The comments come as the Australian government plans to give users the option to opt out of algorithms, with the prime minister, Anthony Albanese, announcing plans on Tuesday to require social media platforms to prompt users to choose between a feed of algorithm-recommended content or a reverse chronological feed of the pages users follow. Labor also plans to introduce a range of measures designed to address online harm on the sites.