Following the usual tradition, the Apple Store is down ahead of this morning’s September Apple event, kicking off at 10 AM Pacific Time.

We are expecting Apple to announce the new iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12, and updated AirPods (fifth-generation).

Apple has hiked priced across its range of products the past few months, but the iPhone has so far escaped unscathed. That is set to change today when Apple unveils its newest lineup of high-end iPhone models, including iPhone 18 Pro, iPhone 18 Pro Max, and the brand new foldable device, the iPhone Duo.

But a late-breaking Bloomberg report indicates that the price increases may not be as bad as some feared. Bloomberg’s Mark Gurman reports that iPhone 18 Pro and iPhone 18 Pro Max will cost $100 more than the previous-generation, setting a new starting price of $1199.

Apple will announce the new Apple Watch lineup later today, and Mark Gurman at Bloomberg has the early scoop. He reports that the Apple Watch Series 12 and Apple Watch Ultra 4 will include a new AI feature that ambiently listens to the microphone, GPS, and uses other sensor data, to generate daily recaps of what you did, including conversation summaries.

Gurman says the feature does not store audio recordings, and can be controlled to run all day long, or only when at certain locations. and generated Recaps will be stored inside the new Siri app.

Apple TV just wrapped up the third season of its hit sci-fi series Silo, with a fourth and final season already dated for summer next year.

But it seems the streamer has more ambitious plans yet. According to reliable Apple TV reporter Sigmund Judge, Apple is working on a spin-off show that could go into pre-production later in the year.

The prestigious television Emmy Awards began this weekend, with the winners announced for Creative Arts categories. The Primetime award ceremony is coming up on September 14th, which will include the big categories like Best Drama and Best Comedy.

So far, though, Apple will be very happy with the recognition it has gotten, with Apple TV leading the weekend with a record 20 wins. A lot of that success is attributable to the breakout comedy Widows Bay, which earned 8 wins, and is now looking likely to sweep up all the top prizes in the comedy categories.

There’s a new original movie streaming today on Apple TV: a new action-comedy called Mayday, starring Ryan Reynolds and Kenneth Branagh.

Streaming for free with an Apple TV subscription, Mayday sees Troy (Reynolds) infiltrate Russian territory amidst the Cold War. Ex-KGB agent Nikolai (Branagh) becomes an unlikely ally in this caper.