Consumers are increasingly encountering AI-generated images on food menus such as leathery meat and bread resembling reptile skin

During a recent lunch break, Jill Sennett saw something so unappetizing she had to share it with her 26,000 X followers: Artificial intelligence-generated menu images from a Jamaican barbecue pop-up restaurant in which the meats looked like leather belts crawling with tiny beetles.

The images were reshared by more than 500 people who similarly expressed their disgust. Eating is “such an essential human experience”, said Sennett, a 37-year-old nurse in Denver. “I think it’s a bad cultural thing that restaurants are converting to these horrific, uncanny food images that are unappetizing.”