Samsung Electronics has begun developing its first artificial intelligence glasses equipped with a display. The device is designed to show color visual information across the front of the lens.

Samsung Electronics asked Samsung Display last month to develop a microdisplay for AI glasses, according to industry sources on Sept. 9. It provided requirements covering the product form factor, information display area, color and price.

Samsung is expected to evaluate the performance and cost of panels that meet its requirements, including OLED-on-Silicon (OLEDoS) and LED-on-Silicon (LEDoS). Industry officials expect the product to launch in the second half of next year or the first half of 2028, with the timing depending on panel development and product validation.

Samsung has considered an ultra-small panel measuring 0.2 inch or less that can fit inside an eyeglass frame. An optical system would magnify the panel image and deliver it to the user’s eye. The device is intended primarily to display simple information such as text, notifications, icons and navigation arrows. Samsung has yet to decide whether to use a binocular design with displays for both eyes or a monocular design for one eye.

Rather than a high-resolution display capable of finely reproducing colors and contrast, Samsung is pursuing limited gradation of about 4 bits. Gradation refers to the number of brightness levels. Four bits per color channel provides 16 levels, compared with 256 levels for 8 bits. The approach is expected to prioritize easy recognition of text and symbols rather than rich colors for photos and video.

Industry officials consider white OLEDoS a practical option in terms of cost and production yield. OLEDoS is an ultra-small display that forms organic light-emitting diodes (OLEDs) on a silicon substrate. The white approach combines white OLEDs with color filters to produce colors. RGB OLEDoS does not require color filters but is more difficult to manufacture at high yields and carries higher production costs.

LEDoS combines microscopic light-emitting diodes (LEDs) with a silicon substrate. Its strength is high brightness, but color reproduction and mass-production yields remain challenges. It also requires technologies such as integrating red, green and blue (RGB) elements or converting light from blue LEDs into red and green.

Another technical challenge is securing a wide field of view (FOV), which determines the angular range over which users can see the virtual display. Because Samsung wants information displayed across the front of the lens, the viewing angle must also be wide. The product must achieve this while meeting color and cost requirements.

Samsung is planning the AI glasses as a smartphone companion accessory, keeping the smartphone as the primary device while allowing users to view necessary information through the glasses.

Samsung’s first AI glasses, scheduled for release this year, operate without a display and focus on camera and voice functions. They were jointly developed with Google, Gentle Monster and Warby Parker, combining Samsung’s hardware engineering, Google’s AI technology and designs from the two eyewear brands.

Meta commercialized color-display AI glasses in September last year. Meta Ray-Ban Display uses a monocular design with a screen only in the right lens. The display has a resolution of 600×600 pixels and a 20-degree FOV. Its full-color screen can display messages, photos, maps and translated subtitles, with the display positioned to the side of the user’s field of vision to avoid obstructing the forward view. Samsung, by contrast, plans to display text and symbols across the front of the lens using limited gradation.

“Samsung plans to evaluate OLEDoS, LEDoS and other panels that meet its requirements before commercializing the product,” an industry official said. “Samsung has not specified a particular panel technology, but RGB OLEDoS presents significant cost and production-yield challenges. Realistically, white OLEDoS is the more likely option.”

Samsung Electronics has expanded heart health management features based on its Galaxy Watch devices and Samsung Health app.

Samsung introduced features including blood pressure and electrocardiogram (ECG) measurement, a heart health score, vital signs monitoring and health data sharing among family members at a media briefing held Sept. 9 at the Taepyeong-ro Building near Seoul City Hall.

Samsung introduced an optical photoplethysmography (PPG) sensor with the Galaxy S5, Gear 2 and Gear Fit in 2014 and has since continued to expand its health management technologies. In 2020, its Samsung Health Monitor app for blood pressure and ECG measurement received medical device approval from South Korea’s Ministry of Food and Drug Safety.

In 2021, Samsung introduced the BioActive Sensor on the Galaxy Watch4, combining optical heart rate, ECG and bioelectrical impedance analysis (BIA) sensors. In 2023, its Irregular Heart Rhythm Notification feature, which alerts users to signs of possible atrial fibrillation, received clearance from the U.S. Food and Drug Administration (FDA) and South Korea’s Ministry of Food and Drug Safety.

The Galaxy Watch Ultra2 and Watch9 support a heart health score feature. It analyzes health data including sleep, activity levels, vascular stress and body composition to provide a score and health management guidance.

The devices also support a vital signs feature that tracks physical conditions during sleep. It measures five indicators — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen saturation — and alerts users when changes differ from their usual baseline.

Samsung Health also includes health data sharing. With user consent, data including steps, exercise, sleep, weight, body composition, food intake, heart rate, stress, blood pressure, blood glucose, medication and vital signs can be selectively shared with family members or acquaintances.

Linking family profiles with Samsung accounts allows family members to view one another’s health records.

Samsung also disclosed real-world examples of the features in use. In Jordan last year, a user discovered atherosclerosis and underwent a procedure after receiving an irregular heart rhythm notification. In Brazil, a user who repeatedly received inconclusive ECG readings sought medical attention and addressed the risk of myocardial infarction, Samsung said.

“We are combining Galaxy Watch sensor technology with Samsung Health’s analytical capabilities to help users manage heart health risk factors,” said Choi Jong-min, executive vice president of the Digital Health Team at Samsung Electronics’ Mobile eXperience (MX) Business. “We will introduce smart healthcare services focused on prevention.”

Samsung Electronics is running a “Welcome to Foldables” outdoor advertising campaign featuring its Galaxy Z Fold8 series in major cities around the world.

Samsung Electronics said Sept. 8 that it has been rolling out digital outdoor advertisements since Sept. 2 at six major landmarks, starting with KT Square in Gwanghwamun, Seoul, followed by K-POP LIVE at COEX, Shibuya Station in Tokyo, and Piccadilly Circus and Outernet in London.

The advertisements feature three messages: “Ultra Thin,” “The world’s lightest fold” and “Built to outlast.”

Samsung Electronics has developed its foldable products over eight generations since launching its first Fold model in 2019. The Galaxy Z Fold series has evolved with software optimized for the foldable form factor, artificial intelligence (AI) and connectivity across Galaxy devices.

The latest Galaxy Z Fold8 series set a record for Galaxy smartphone pre-orders in South Korea. The series is currently sold in 106 markets worldwide.