Late-breaking reports suggest Apple has built a new Siri AI ‘Recaps’ feature that summarizes your day for you. The idea sounds great until you recognize that this summary will also include overheard conversations. 

Suspending the huge red flag of concern over privacy and data protection for a moment or two, why would this be useful and who is it for?

How it’s supposed to work

First, it is being described as an Apple Watch feature that will only be available on the latest models: Apple Watch Series 12 and Apple Watch Ultra 4, as these allegedly include secure audio processing hardware. Reading between the lines, that suggests the devices will be able to listen to and process audio on device, which implies that the information won’t need to leave your smartwatch, not even to your iPhone.

The report also says the feature doesn’t make a transcript, nor does it store the audio; it instead gathers key datapoints from what is said to include in the summary, deleting all the remaining information in the process. You can have the feature working all day, on-demand, or only in specific locations. The idea seems to be to provide some kind of actionable summary of events and key conversations that take place during the day. I imagine the subtext is to digitize as much as possible of your daily existence as Apple thinks you will be comfortable with to create the kind of datapoints contextual AI requires if it is going to help with your life.

The case for it

That sounds fine, up to a point — the idea that a digital assistant will be able to recognize key events, moments, and requirements to remind us of them, act on them, or suggest next steps concerning them is certainly a notion that’s gained currency in tech circles. They see it as augmenting human achievement, enabling people to become more productive, more efficient, and capable of doing more with less effort. At least, that’s part of the argument.

What is wrong with that (other than concerns over privacy or a desire not to have one’s entire waking life transformed into a series of datapoints that can be measured, tested, or surveyed by entities outside of our control), right? If you have nothing to hide, you have nothing to fear, at least, not until times change and what didn’t need to be hidden in the past becomes something that must be shrouded in future.

Apple’s privacy defense

Apple, of course, has its strong privacy story to lean into as it introduces this surveillance-as-a-service solution; it’s an argument that says it recognizes how this tech can be abused, and wants to deploy it correctly. It will point to that record as it promises its system doesn’t gather data, doesn’t collect it, and doesn’t keep any form of transcript on or off the device. The company should be commended for building a system that works this way, recognizing as it does that the best way to protect confidential information is not to gather it in the first place.

The warning

But what Apple has also done with this new speculated upon — and as-yet-unconfirmed product — is to show us what these tools can already do. Much of this is already visible; take recent news that LG smart TVs constantly collect and upload user data as an illustration of the seemingly egregious ways in which such tech is used. (LG denies the claim.) What Apple shows us is that with AI in the picture, all your waking moments can be collated, curated, analyzed, digitized and rendered into actionable data. Apple may not be doing that, but others will not be equally cautious, so we owe Apple a debt for warning us of what’s at stake.

Though we don’t know whether Apple will actually introduce this new service, the source of the claims is one of the strongest in the industry. What we do know is that the technology required to build systems like this exists, along with AI systems capable of sourcing, sharing, and sifting through that information. What we don’t yet know is how to remove ourselves from the data stack.

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We’re hurtling toward the loss of something big. Finally, after months of speculation, Apple is about to introduce its first-ever folding smartphone. And once it does, the conversation will change as the annual iPhone rumor season is replaced with the reality of whatever Apple unveils.

Except, it won’t quite be the same as in the past. Because no sooner will new Apple CEO John Ternus finish his iPhone announcement keynote speech tomorrow than the speculation will shift to next year’s 20^th-anniversary iPhone, what’s coming to the iPhone 18 and e-series iPhones, and expectations around Apple’s upcoming wave of smart home products, including health and home security services. There’s a lot going on.

Meet John Ternus

Having a lot going on is one of the prime expectations of Apple under its new boss. A family man with a wife and kids, he’s led Apple’s hardware division for five years after an eight-year stint running hardware engineering. He joined the company in 2001 and is described as a highly competent, hugely talented, and modest by nature. 

His hobby is quite revealing — he drives race cars, is a regular at California’s Laguna Seca Raceway, and owns an incredibly rare 2019 Porsche 935. To me it suggests a calm, competent, individual with excellent mental and physical reflexes who can make life or death decisions at speed. He’s also deeply committed to good product design.

He’ll need that calm embrace of speed and adrenaline to manage the company his predecessor, Tim Cook, led to become the world’s most valuable firm. 

A hard act to follow

He’s also got a hard act to follow, as while Cook had to carve out his reputation in the shadow of Steve Jobs, Ternus must sculpt his own destiny in the shadow of Cook, who managed to make shareholders of record in 2011 around 20 times richer by the time he quit. (Apple stock rose from $13.74 per share on a split adjusted basis to $319.97 per share today.)

While Cook was frequently criticized for not being a product guy, he presided over the launch of the Apple Watch, AirPods, Apple Silicon, and the Vision Pro, and helped grow Apple’s services income to become its second-biggest product category, diversifying Apple’s revenue and creating financial stability. That’s no easy task.

Building his own team

Can Ternus improve on that? He’s certainly being positioned as someone who can. His deep experience in hardware has led to expectations that Apple will double down on product under his watch, so a great deal is expected of him in consequence. He is also putting together a hardware-focused team, including Laura Legros, former vice president of hardware engineering, as a direct report.

What will we see of this tomorrow? To be fair, while he will lead the announcement on the keynote stage, development of this first tranche of products took place under the leadership of Cook, and while Ternus will have had a big hand in development, this year’s Apple event should be seen as a moment of transition. 

“I’m just as excited about what lies beyond that, including the incredible products already in the works and the ones we haven’t even imagined yet that we’ll dream up and create together. There’s no team in the world I’d rather build the future with,” Ternus told Apple staff in his first memo as CEO.

It’s what Apple does in the next couple of years that will truly define the new leadership. He’s literally been CEO for a week!

What to expect on Sept. 9

Here’s my TL; DR list:

• First folding iPhone: Apple’s response to folding devices from Samsung, Google, Huawei, Xiaomi. It’s expected to have a highly durable, near invisible hinge and a powerful 2nm A20 chip around 20% more performant than the 17 series devices; Touch ID; a 48MP camera; and be able to unfold from a 5.5-in. to a 7.8-in. display. Potentially called iPhone Ultra, some predict it might be the “iPhone Duo” or “iPhone Fold.” It’s likely to cost $2,000+.
• iPhone 18 Pro series: Equipped with a fantastic new display, smaller Dynamic Island, 48MP main camera, and telescopic lens and supported by a fresh tranche of pro-photography features, the 18 Pro/Pro Max range will also use A20 chips. Both the fold and Pro devices will carry significantly more RAM, enabling them to handle on-device AI tasks. Apple is expected to introduce the iPhone 18, iPhone Air 2, and iPhone 18e devices at a spring 2027 event. Prices on all iPhones are expected to increase by $100 or more, depending on model.
• Apple Watch Series 12, Apple Watch Ultra 4: While Apple is thought to be working on new designs for next year, this year’s models will — for the first time in years — include an improved processor, better networking, and more accurate heart monitors. A model with a ceramic body is expected, while the devices will be equipped with additional storage, and integrated satellite emergency features. 
• AirPods 5: Earlier speculation about cameras inside AirPods remains, but these aren’t expected at the launch. Instead, Apple’s AirPods 5 will be boosted with a new H3 Wireless Chip for better voice isolation, noise cancellation, and spatial audio. They may also provide some basic health monitoring features with a built-in temperature sensor and heart rate monitoring.
• Smart home products: Apple is still expected to introduce additional products for smart homes, including an Apple TV with a faster processor and SiriAI support, a HomePod mini upgrade, and — potentially — a new home hub. The latter could effectively be a combination of an iPad with a HomePod to run apps, control smart devices, take and make calls, and run Siri.

Finding the next big thing

While all these products are important to the company, the smart home devices should demand attention (if they appear at all), as the indicators suggest Apple intends to explore the smart home space with a range of future hardware, including domestic robotics, security services, and smart devices. This hardware proliferation in new markets could end up becoming one of the hallmarks of Ternus’ Apple leadership, as will Apple’s AR spectacles (once they are introduced). 

Equally, it cannot be ignored that one of Ternus’ main tasks since becoming vice president of hardware has been the introduction of new Macs and the transition to Apple Silicon. So he’ll be expected to strike a balance between improving Apple’s traditional product lines while racing his company toward new and emerging opportunities in hardware. (I believe Apple should pay much more attention to the enterprise space within that.) 

Apple’s little AI problem

The biggest challenge to all of this will be Apple’s success in implementing AI that’s good enough to get things done while avoiding the unexpected dangers of poor implementation. We don’t want AI agents corroding smart home security, for example, which is why Ternus seems likely to maintain Cook’s focus on security and privacy as enabling technologies to support trusted hardware/software product designs.

Another thing? Tomorrow’s keynote will likely begin with the single word, “Hello,” and feels very likely to also include that classic Apple keynote line, “…One more thing.”

We’ll find out more as the conversation moves from speculation to reality after the 10am (PT) keynote.

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Back in April 2025, the US Department of Justice (DoJ) proudly proclaimed that it had prevailed in a landmark antitrust case against Google’s ad business. Yeah. Right.

You see, just last week, US District Judge Leonie M. Brinkema rejected the DoJ’s effort to force Google to sell its AdX ad exchange. What began as a major anti-monopoly victory has become a mouse-sized settlement. 

[ Google US antitrust trials: A timeline ]

Does any of this this sound familiar? It should. We’ve seen this show before. Last year, Google had also been convicted of abusing its search business. At first, all the talk was about how Google might be forced to divest itself of the Chrome browser and/or the Android operating system. 

Instead, Google was allowed to keep making search deals and only had to share some search data with its rivals. 

I say rivals, but in fact Google still dominates the search market. Indeed, its control has actually expanded a bit. By StatCounter’s numbers, in August 2025, Google search owned 89.89% of the market. By last month, almost a year after the company had been slapped on the wrist, its share had grown to 91.1%. 

Boy, wasn’t that a win?

The remedies phase of the government’s ad-tech antitrust case order is a similar Google win. No, it doesn’t overturn the April 2025 finding that Google unlawfully maintained monopolies in the publisher ad-server and ad-exchange markets, or that it illegally tied its ad server and exchange together. Instead, it determines how the company must change its conduct.

The DoJ wanted Google to divest itself of AdX, the company’s ad exchange for matching publisher inventory with advertiser demand. It also sought to require Google to open-source the final-auction logic in its DoubleClick for Publishers (DFP) ad server and, if necessary, divest its DFP business. 

Brinkema rejected all three requests. Instead, her short order accepts “most” of the parties’ proposed behavioral remedies, subject to modifications described in a memorandum opinion that remains sealed while the parties identify confidential information for redaction.

Specifically, the court directed Google and the plaintiffs to meet and submit a joint proposed final judgment within 30 days. If they cannot agree on the details, each side must submit its own proposed version.

Google — as it should — sees this as a win. As Lee-Anne Mulholland, Google’s vice president of regulatory affairs, said in a statement, “We’re very pleased the Court rejected the DOJ’s proposal to break apart tools that help small businesses reach new customers and grow.”

Far less convincing is the DOJ’s characterizing the decision as a win. “The Antitrust Division is pleased that the court ordered substantial relief in the Google ad-tech case. We are one step closer to restoring competition and bringing relief for the American people in online advertising markets.” 

Oh please! It does nothing of the sort.

To quote Laurel Kilgour, research manager at the American Economic Liberties Project, an anti-monopoly, nonprofit group: “Judges keep finding Google guilty, but Google keeps walking away with both its ill-gotten gains and its empire intact. Without actual structural remedies, antitrust rulings are just inconvenient speed bumps that allow Google to lock down search and ad tech markets today while using that same unchecked power to monopolize tomorrow’s AI frontier.”

Exactly so. 

The specific obligations Google will face are not yet public, because Brinkema’s explanatory opinion remains under seal. Earlier, Google had proposed making real-time bidding responses from AdX available to rival ad servers, removing Unified Pricing Rules, and accepting a monitoring trustee for a three-year supervision period. None of that will even dent Google’s ad business.  

When all’s said and done, Google is still in charge of both its exchange and publisher ad-server operations. I expect the minor changes required won’t amount to a hill of beans. Restoring competition in markets where the company was found to have used its vertically integrated position unlawfully? Give me a break. 

Public Knowledge, a free speech and internet advocacy group, described the decision as one that leaves Google’s monopoly power substantially intact. 

As Public Knowledge Legal Director John Bergmayer said, “The court found that Google illegally acquired and maintained monopolies in publisher ad servers and ad exchanges, and used its control of DFP and AdX to shut out rivals.” He concluded, “Telling a monopolist to do better is not the same as restoring competition.… A finding of liability means little if the remedy leaves the market fundamentally unchanged.”

Ya think? 

In Google’s last reported quarter, the company reported $81.6 billion in advertising revenue. Next year, when Google is being “punished,” I expect its revenue will be even higher. 

IT industry experts and analysts are still trying to piece together Nvidia’s surprise plan to pay $12.9 billion for open-source AI company Hugging Face.

Nvidia dominates AI with its GPUs, and the company generates billions of dollars in revenue through a proprietary approach to the fast-moving technology. Hugging Face, on the other hand, hosts open models and has been a neutral player between chip vendors and model labs.

“This is about Nvidia having more say in how the stack gets built,” said Stephanie Walter, analyst at Hyperframe Research.

Hugging Face is wildly popular with developers, and Nvidia is buying early influence with that crowd. “You have a better chance of being part of the production environment later,” Walter said, adding that she wasn’t sure how Nvidia reached a nearly $13 billion price tag for the acquisition.

“Hugging Face has near-uncontested market primacy over where developers go for open-weight model releases. Now Nvidia owns that,” said Mark Petty, senior director analyst at Gartner.

Nvidia’s chase for developers should force IT decision-makers to review how much of the AI stack they control, said Hector Liu, director of Institute of Foundation Models’ Silicon Valley Lab. IFM is part of the Abu Dhabi-based Mohamed bin Zayed University of Artificial Intelligence.

Liu said CIOs should ask themselves three questions: “Can you run the model on hardware you already have, without a dependency you didn’t choose? Can you see how it was built?” And, “is the license one you can build a business on?

“A model that passes all three is durable, no matter who buys whom next year,” Liu said.

IFM’s latest K2 Horizon model, which was introduced on the same day Nvidia’s deal was announced, is hosted on Hugging Face. The open model was built to answer all of those questions.

K2 Horizon runs on AI hardware from Nvidia, AMD, Cerebras, and major cloud providers, said Liu, who doesn’t expect that to change. “Nvidia has said Hugging Face stays an open platform for every builder and every accelerator, and we’ll take that at face value,” Liu said.

Nvidia pledged to maintain Hugging Face’s hardware and model independence, and said its compute won’t be required. 

Even so, Nvidia isn’t paying nearly $13 billion for a model repository, said Jake Newfield, CEO at Hermetiq — it’s buying the front door to open AI.

(Hermetiq develops AI build and code observability tools.)

AI-generated output is becoming abundant and the infrastructure that makes it testable, reproducible and deployable is becoming strategically valuable, Newfield said. “Nvidia can accelerate it with capital and compute, but the real test is operational neutrality,” he said. 

That involves assessing whether competing hardware remains equally supported across the tooling, benchmarks and deployment paths developers actually use, Newfield said.

Beyond distribution, Nvidia is also buying Hugging Face for data, Petty said. That data showed that agents overtook humans as its largest traffic source in July, the kind of insight that could prove valuable down the road.

“Every model pulled tells Nvidia what the market wants next,” Petty said.

Nvidia has every reason to grow demand for open models and to keep them cheap, Petty said. “That’s good for enterprises, as it prevents market consolidation around a small number of proprietary model owners,” Petty said.

Closed and open models will coexist and lead to a world “where you’re going to continue to train these models and run these models at scale,” Justin Boitano, Nvidia’s vice president for Enterprise AI, said in a press conference after the deal’s announcement.

Nvidia will benefit “through the training that’s done and the inference that’s done on our hardware as models get diffused into the ecosystem at scale,” Boitano said.

That’s one motivation to keep the ecosystem open and neutral, so “developers can work wherever they want to work,” Boitano said.

Open source makes AI more accessible by lowering the barriers to experimentation and adoption, said Jon Carvill, senior vice president of marketing at AI chip maker Nuvacore. “Bringing Nvidia and Hugging Face closer together should help accelerate that choice, access and innovation,” Carvill said.

But there are still unanswered questions around whether Hugging Face will remain open and how much proprietary control Nvidia might exert, said Jack Gold, principal analyst at J. Gold Associates.

Microsoft traveled a similar path with its acquisition of open-source repository GitHub, which “did not really pan out as well as Microsoft hoped,” Gold said. “With Nvidia’s acquisition, will it still be as open to competitive hardware-software access, or will there be some barriers employed?”

I surprised myself this morning when I came across an interesting Apple-commissioned report — Rethinking critical AI infrastructure — I’d not seen before. It looks at the shifting expectations for AI infrastructure and recognizes that enterprise users want (and need) secure, on-device AI solutions for critical parts of their business.

That’s why tens of thousands of companies are already investing in Macs, because they recognize that Macs do indeed do AI. The study, published earlier this year and put together by Omdia, reflects insights gathered across 1,500 conversations with enterprise tech leaders and practitioners, noting that for many in business the current cloud-based approach to AI fails to deliver on three key metrics:

• Costs: Current pricing models seem unsustainable. Particularly when it comes to agentic AI, costs climb fast and business users need to get those costs under control. 
• Security: Even the most secure cloud services include some degree of data risk. When it comes to using AI for regulated data in industries such as healthcare, business users need much more security than the cloud inherently provides. After all, data that is not transmitted will not leak in transmission.
• >Capacity>: Workload requirements change and capacity needs to scale. That can boost the cost of accessing additional cloud capacity, or impose limitations in the event it can’t be found. It’s also true that while frontier models can provide all the bells and whistles of AI for advanced tasks, the vast majority of the AI work does not require anything near as much power. As Omdia explains: “57% of enterprise models are under 10 billion parameters, well within the capabilities of modern devices like MacBook Air or the entry-level MacBook Pro.”

What they think

As you might expect, the researchers believe on-premises AI set-ups respond to all three needs; not only that, but once you’ve coughed up cash for the necessary computational infrastructure, you don’t have to pay much more. “On-device infrastructure has near-zero marginal cost after initial investment, enabling unlimited experimentation without budget constraints,” the report said. 

Basically, once you’ve invested in on-premises capacity, you can divert mundane AI tasks to those machines for processing — limiting costs, boosting security and releasing capacity, turning to cloud-based models only when higher end AI solutions are required. While that’s good news for Apple, that’s bad news for many AI companies’ revenue models. (Perhaps they should have recognized that even the most advanced LLM’s will run on a standard iPhone eventually.)

The other advantage is that if AI is not used as widely as expected across a company, the same hardware can be used for other company tasks.

What’s actually happening

Enterprises already using AI are learning these lessons, which is why we see more of them buying Macs for these tasks. They do so because Apple’s computers deliver the computational power and performance to run AI effectively, from chip design to power consumption to the OS itself. Apple has intentionally built its platforms to be the best in class for running AI on device, and the Unified Memory architecture Apple has created in Apple Silicon scales really well, meaning you can run ever larger LLMs on Macs. 

It’s not just Macs, either. An iPad can run up to 14 billion parameter models quite happily; a Mac Studio reaches 480 billion; and a cluster of four Mac Studios will take you all the way to 1.6 trillion parameters using off-the-shelf cables.

To put that into context, Omdia found that 57% of the AI models typically used by the enterprise come in at under 10 billion parameters, which implies that enterprises could run a huge chunk of their AI tasks on an iPad, an iPhone, and certainly on a Mac. The ability of Apple’s ecosystem to scale is precisely why most AI developers at frontier model companies already use Macs. “Organizations that build AI solutions in-house adopt Mac for AI workloads at nearly double the rate of organizations buying commercial solutions,” the report explained.

The takeaway

Apple is emerging as an important component of an overall ecosystem for applied AI in the enterprise — or anywhere else — challenging frontier models with a scalable, controllable, economical, and secure approach to deployed AI that delivers most of the bang expected for the enterprise buck. 

While Apple paid for the report, that doesn’t necessarily invalidate its conclusions, which are not myopic around the Apple platform. Apple does not replace everything else, it just becomes one of the pillars to build success with AI. Companies can use other AI services and solutions, but they’ll want Macs along for at least some of the ride. And as the models themselves evolve and become slimmer and more refined, the platforms that run them best will deliver the advantage business users need.

Now, we need Apple to develop tools for the management, deployment, and governance of these solutions.

Please subscribe to my daily, human-curated Apple-related news headline feed at The Core, or follow me on BlueSky, LinkedIn, or Mastodon.

Nvidia has released a free tool that will enable users to build an AI inferencing cluster from disparate PCs on the same network, accessible from a single interface.

Released as a beta, Nvidia Personal AI router (PAIR) connects devices running Windows, macOS or Linux to process AI inferencing workloads privately.

While the system is aimed primarily at home users, it could find favour with enterprises looking to put idle desktop compute capacity to use.

PAIR works with DGX Spark desktop supercomputers, PCs containing RTX GPUs, and some MacOS devices. The systems in the cluster run tasks in parallel, but PAIR does not turn them into a virtual GPU, Nvidia said.

The beta version of Nvidia PAIR is available for download now.

This article first appeared on Network World.

Adobe’s search for a new CEO is over: It has promoted Anil Chakravarthy, president of its customer experience orchestration business, to the top role.

It has taken six months to find a successor to outgoing CEO Shantanu Narayen, who announced in March that he would step back from the CEO role, remaining with the company as chairman.

There had been much speculation that he would be replaced by Adobe’s president of creativity and productivity, David Wadhwani, who was responsible for the digital media business segment that generates around three-quarters of the company’s revenue. Having missed out on the top job, however, he has chosen to leave Adobe, announcing his departure on LinkedIn.

Chakravarthy was responsible for the development of several products, including Adobe CX Enterprise, GenStudio and Brand Visibility, as well as the introduction of CX Enterprise Coworker.

He takes over at a shaky time for Adobe: Its stock price has tumbled dramatically in the past few years as the rise of AI has meant workers can lay out content and manipulate photos without needing Adobe products. Chakravarthy, who will initially work in tandem with Narayen, will have his work cut out for arresting the current decline.