We’re hurtling toward the loss of something big. Finally, after months of speculation, Apple is about to introduce its first-ever folding smartphone. And once it does, the conversation will change as the annual iPhone rumor season is replaced with the reality of whatever Apple unveils.

Except, it won’t quite be the same as in the past. Because no sooner will new Apple CEO John Ternus finish his iPhone announcement keynote speech tomorrow than the speculation will shift to next year’s 20^th-anniversary iPhone, what’s coming to the iPhone 18 and e-series iPhones, and expectations around Apple’s upcoming wave of smart home products, including health and home security services. There’s a lot going on.

Meet John Ternus

Having a lot going on is one of the prime expectations of Apple under its new boss. A family man with a wife and kids, he’s led Apple’s hardware division for five years after an eight-year stint running hardware engineering. He joined the company in 2001 and is described as a highly competent, hugely talented, and modest by nature. 

His hobby is quite revealing — he drives race cars, is a regular at California’s Laguna Seca Raceway, and owns an incredibly rare 2019 Porsche 935. To me it suggests a calm, competent, individual with excellent mental and physical reflexes who can make life or death decisions at speed. He’s also deeply committed to good product design.

He’ll need that calm embrace of speed and adrenaline to manage the company his predecessor, Tim Cook, led to become the world’s most valuable firm. 

A hard act to follow

He’s also got a hard act to follow, as while Cook had to carve out his reputation in the shadow of Steve Jobs, Ternus must sculpt his own destiny in the shadow of Cook, who managed to make shareholders of record in 2011 around 20 times richer by the time he quit. (Apple stock rose from $13.74 per share on a split adjusted basis to $319.97 per share today.)

While Cook was frequently criticized for not being a product guy, he presided over the launch of the Apple Watch, AirPods, Apple Silicon, and the Vision Pro, and helped grow Apple’s services income to become its second-biggest product category, diversifying Apple’s revenue and creating financial stability. That’s no easy task.

Building his own team

Can Ternus improve on that? He’s certainly being positioned as someone who can. His deep experience in hardware has led to expectations that Apple will double down on product under his watch, so a great deal is expected of him in consequence. He is also putting together a hardware-focused team, including Laura Legros, former vice president of hardware engineering, as a direct report.

What will we see of this tomorrow? To be fair, while he will lead the announcement on the keynote stage, development of this first tranche of products took place under the leadership of Cook, and while Ternus will have had a big hand in development, this year’s Apple event should be seen as a moment of transition. 

“I’m just as excited about what lies beyond that, including the incredible products already in the works and the ones we haven’t even imagined yet that we’ll dream up and create together. There’s no team in the world I’d rather build the future with,” Ternus told Apple staff in his first memo as CEO.

It’s what Apple does in the next couple of years that will truly define the new leadership. He’s literally been CEO for a week!

What to expect on Sept. 9

Here’s my TL; DR list:

• First folding iPhone: Apple’s response to folding devices from Samsung, Google, Huawei, Xiaomi. It’s expected to have a highly durable, near invisible hinge and a powerful 2nm A20 chip around 20% more performant than the 17 series devices; Touch ID; a 48MP camera; and be able to unfold from a 5.5-in. to a 7.8-in. display. Potentially called iPhone Ultra, some predict it might be the “iPhone Duo” or “iPhone Fold.” It’s likely to cost $2,000+.
• iPhone 18 Pro series: Equipped with a fantastic new display, smaller Dynamic Island, 48MP main camera, and telescopic lens and supported by a fresh tranche of pro-photography features, the 18 Pro/Pro Max range will also use A20 chips. Both the fold and Pro devices will carry significantly more RAM, enabling them to handle on-device AI tasks. Apple is expected to introduce the iPhone 18, iPhone Air 2, and iPhone 18e devices at a spring 2027 event. Prices on all iPhones are expected to increase by $100 or more, depending on model.
• Apple Watch Series 12, Apple Watch Ultra 4: While Apple is thought to be working on new designs for next year, this year’s models will — for the first time in years — include an improved processor, better networking, and more accurate heart monitors. A model with a ceramic body is expected, while the devices will be equipped with additional storage, and integrated satellite emergency features. 
• AirPods 5: Earlier speculation about cameras inside AirPods remains, but these aren’t expected at the launch. Instead, Apple’s AirPods 5 will be boosted with a new H3 Wireless Chip for better voice isolation, noise cancellation, and spatial audio. They may also provide some basic health monitoring features with a built-in temperature sensor and heart rate monitoring.
• Smart home products: Apple is still expected to introduce additional products for smart homes, including an Apple TV with a faster processor and SiriAI support, a HomePod mini upgrade, and — potentially — a new home hub. The latter could effectively be a combination of an iPad with a HomePod to run apps, control smart devices, take and make calls, and run Siri.

Finding the next big thing

While all these products are important to the company, the smart home devices should demand attention (if they appear at all), as the indicators suggest Apple intends to explore the smart home space with a range of future hardware, including domestic robotics, security services, and smart devices. This hardware proliferation in new markets could end up becoming one of the hallmarks of Ternus’ Apple leadership, as will Apple’s AR spectacles (once they are introduced). 

Equally, it cannot be ignored that one of Ternus’ main tasks since becoming vice president of hardware has been the introduction of new Macs and the transition to Apple Silicon. So he’ll be expected to strike a balance between improving Apple’s traditional product lines while racing his company toward new and emerging opportunities in hardware. (I believe Apple should pay much more attention to the enterprise space within that.) 

Apple’s little AI problem

The biggest challenge to all of this will be Apple’s success in implementing AI that’s good enough to get things done while avoiding the unexpected dangers of poor implementation. We don’t want AI agents corroding smart home security, for example, which is why Ternus seems likely to maintain Cook’s focus on security and privacy as enabling technologies to support trusted hardware/software product designs.

Another thing? Tomorrow’s keynote will likely begin with the single word, “Hello,” and feels very likely to also include that classic Apple keynote line, “…One more thing.”

We’ll find out more as the conversation moves from speculation to reality after the 10am (PT) keynote.

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