At Flip The Script, Grant Belaire, Chief Marketing Officer for MacPaw, discusses how the company approaches AI, app discovery, and developer support through their trusted products like CleanMyMac, Setapp, Moonlock, and Clear. He explains why AI should be useful rather than forced, how Setapp balances customers and developers, and why long-term commitment matters in building successful app marketplaces. 

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MacPaw's Maria Polishchuk, Head of Business Development and  and Product Manager Pavlo Haidamak, discuss Setapp's new expansion beyond its traditional subscription model. They explain new individual app purchases, developer subscription options, AI Gateway integration, app review standards, and support for indie and vibe-coded apps. The discussion covers developer challenges such as discovery, monetization, security, and how Setapp aims to help with those factors as well as giving customers more software choices. 

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