From the Flip the Script event in San Francisco, Dmytro Melnyk, Chief Product Officer for MacPaw, discusses his role and the importance of the company’s careful approach to adding AI across products, from both the developer and customer viewpoints.. He explains why some users want frictionless AI while others resist it over privacy, cost, and complexity, and outlines Eney's goal of combining many Mac utility tasks into one assistant with a pay-as-you-go model. 

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At Flip The Script in San Francisco at WWDC, Vladyslav Hamolia, AI Staff Engineer for MacPaw.discusses the company’s push to become AI-first by rethinking existing products, building internal tools, and supporting third-party vendors. He profiles Eney, the MacPaw AI assistant (available in Setapp) designed to perform tasks, optimize workflows, and improve daily routines. It addresses security while balancing local-first privacy goals with hybrid cloud models. 

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