From launchpads to low Earth orbit and beyond, space companies and their affiliates are deploying a familiar marketing tactic—with a new twist. In a space economy projected to reach US$1.8 trillion by 2035, they sell space exploration narratives by appealing to a desire to expand humankind beyond Earth—while downplaying or omitting the negative repercussions for Earth and the space environment. Welcome to the age of starwashing.

Using unique equipment installed on NASA's WB-57 aircraft flying above heavy clouds off the coast of Iceland, a Southwest Research Institute-led team successfully observed a total solar eclipse on Wednesday. The high-altitude jet followed the moon's shadow at 50,000 feet (15,000 meters) to take measurements of the solar corona in nine different wavelengths, ranging from visible to infrared light.