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Usuários de iPhones gastam mais que os de Android com microdramas, revela pesquisa

11 August 2026 at 15:58

Uma pesquisa da Omdia revelou que donos de iPhones costumam gastar mais por aplicativos de microdramas (as novelas verticais) que donos de smartphones com Android — inclusive em países como o Brasil.

Por aqui, 48% dos usuários do iPhone pagam por esse tipo de conteúdo, contra 39% do Android. Na Alemanha, as porcentagens são de 49% contra 44%, enquanto na Coreia do Sul elas são de 59% contra 45%.

Nos Estados Unidos, a situação é um pouco mais equilibrada. Por lá, 69% dos usuários do iPhone disseram pagar por conteúdos, enquanto no Android o número caiu apenas um ponto percentual, mais especificamente para 68%.

O relatório também concluiu que usuários do iPhone gastam aproximadamente US$14 por semana nesses apps, enquanto no caso de donos de smartphones com Android o gasto é de cerca de US$10 por semana.

microdrama
Divulgação/Omdia

A Omdia destaca que esse resultado vai de encontro a suposições que geralmente relacionam o consumo de novelas verticais a um público com menos poder aquisitivo, que geralmente é mais associado ao Android.

No entanto, é importante ressaltar que ela leva em consideração não apenas o consumo, e sim a compra de conteúdos — que costuma ser mais frequente no iOS em praticamente qualquer tipo de aplicativo.

Apple’s real memory problem isn’t cost, it’s supply

10 August 2026 at 16:37

Apple continues work to get White House go-ahead to source memory from Chinese supplier CXMT, which the US government has placed restrictions on.

For Apple, the issue comes down to simple math. With the cost of making iPhones up 38% because of eye-watering memory price increases — up almost 7-fold since the beginning of 2025 — it makes sense to make pragmatic choices when it comes to sourcing supply, particularly when other computer companies (including HP and Acer) already obtain memory from CXMT.

US resistance to the plan is that because of the way Apple packages memory on chip, the use of that memory might partly contravene the technology transfer restrictions the US has in place. Note: use of off-the-shelf components is fine.

Apple has been lobbying to use memory from the supplier only on devices made and sold in China and would likely argue this is reasonable given that both HP and Acer already use CXMT memory in products sold outside the US. 

Why it’s really about supply

The iPhone maker’s dilemma isn’t just about memory price, it’s also about ensuring it has enough component supply to satisfy demand for its products. This is plausibly a bigger challenge for the company, which is already warning of constrained supply because of lack of available memory. Samsung, Micron, and SK Hynix have allegedly already sold through all their DRAM production for 2027, which only sharpens Apple’s case to secure alternate sources.

With that in mind, it matters that China consumes around 20% of all Apple hardware sold globally. All the company needs is the go-ahead to use RAM from CXMT in those Chinese-made, China-sold devices.

That alone would effectively grow its usable memory supply by the same amount, because the non-restricted memory it currently has to use in Chinese-market products could be freed up for devices sold elsewhere, with CXMT covering the China-sold units instead.

With demand for its products accelerating —even amid a broad industry downturn — Apple really wants to make sure it has enough of the component to meet demand. Those powerful, on-premises 1.5TB RAM-equipped M7 Ultra Mac Studio AI clusters won’t exist unless it’s possible to find memory to put inside them.

The timeline challenge

The proposed arrangement with CXMT might not be a quick fix. Recent reporting indicated the company has already reached its production capacity for 2026, though it is working to double capacity by 2028. Apple has already tested memory chips from the company across products including iPhones and MacBooks.

While Apple this year has applied steep price increases across all its products (except for iPhones), it is now expected to increase the cost of the current iPhone 17 models perhaps as soon as this week. 

Market reports already warn that Apple will raise prices on its soon-to-debut iPhone 18 Pro and iPhone Ultra devices next month, and we expect availability to be constrained, once again as a result of RAM shortages. Even if Apple gets the go-ahead to work with CXMT to close the gap, the positive impact of that arrangement is unlikely to kick in before next year.

Enjoy the pain

Elsewhere, big memory manufacturers, including SK Hynix, have announced plans to invest in new DRAM manufacturing capacity. But this will not be operational until 2029, at the earliest.

This suggests constrained product availability and higher prices for the coming months — and the only way Apple, or anyone else, will be able to limit the impact of those price increases across the entire electronics industry will be if they can obtain additional stocks of memory from vendors outside the big three. If they cannot, you can kiss the age of abundance goodbye.

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iPhone 18 Pro e iPhone Ultra: fabricante de luxo russa revela detalhes que batem certo com os principais rumores

10 August 2026 at 12:54

A Caviar publicou algumas páginas com alegados detalhes internos sobre os futuros iPhone 18 Pro, iPhone 18 Pro Max e o dobrável iPhone Ultra, incluindo características técnicas detalhadas e a data de apresentação, que coincidem com uma boa parte dos rumores já conhecidos.

The post iPhone 18 Pro e iPhone Ultra: fabricante de luxo russa revela detalhes que batem certo com os principais rumores appeared first on Tek Notícias.

Rakuten frappe très fort : -48 % sur le Samsung Galaxy S24 Ultra

10 August 2026 at 11:00
Le Samsung Galaxy S24 Ultra n'a rien perdu de son aura. Écran XXL, capteur photo de 200 Mpx, Galaxy AI et S Pen : un smartphone haut de gamme qui continue de faire tourner les têtes des amateurs de technologie.

Samsung Galaxy Z Fold 8 review: your passport to a folding phone future

Novel squat Android opens to an iPad-like screen for video or multitasking, with plenty of power and battery life

Samsung’s latest folding phone breaks the mould with a squat, passport-like shape reminiscent of the Blackberry, which opens up to become a tablet similar to an iPad mini. It is certainly a better shape for a tablet than other designs, but is a short and wide phone when closed a compromise too far?

The Galaxy Z Fold 8 is an entirely new variant in Samsung’s foldable family for this year launched alongside the Z Fold 8 Ultra with a more familiar candy bar shape. Both folders are extremely expensive, with the Fold 8 starting at £1,699 (€1,999/$1,899.99/A$2,699) and the Fold 8 Ultra at £1,899 (€2,199/$2,099.99/A$2,999), with RAMageddon driving up prices even at the top of the market.

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© Photograph: Samuel Gibbs/The Guardian

© Photograph: Samuel Gibbs/The Guardian

© Photograph: Samuel Gibbs/The Guardian

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