A Apple disponibilizou ontem a quinta versão beta dos sistemas 27 e, no caso do iOS, além de trazer novidades como novos ícones para apps nativos e mais opções de personalização de voz para a Siri, a última atualização fez menção à linha de iPhones que deverá ser lançada entre o final deste ano e o início do ano que vem, composta pelos modelos “18 Pro”, “18 Pro Max”, “Ultra”, “18”, “18e” e “Air 2”.

As referências foram encontradas pela Macworld em arquivos do sistema relacionados aos drivers de bateria do iPhone, limitando-se à exibição dos codinomes desses aparelhos. Nenhuma outra informação sobre esses dispositivos foi localizada.

A lista dos seis codinomes internos inclui:

• V62: “iPhone Air 2”
• V63: “iPhone 18 Pro”
• V64: “iPhone 18 Pro Max”
• V67: “iPhone 18”
• V68: “iPhone Ultra”
• V69: “iPhone 18e”

Algo semelhante ocorreu com o “iPhone Ultra” na quarta versão beta do novo iOS, cujo código incluía referências a um aparelho com múltiplas baterias — algo inexistente hoje e fortemente especulado no caso do primeiro dobrável da Apple.

Em um feito inédito, o tradicional evento de setembro destinado ao anúncio de novos iPhones — cujos preparativos já começaram — poderá dividir os lançamentos da linha “iPhone 18”, restringindo-se inicialmente aos modelos premium, como o “Ultra”, o “18 Pro” e o “18 Pro Max”, enquanto os demais aparelhos ficarão para o início do ano que vem.

iPhone 17 Pro Max

Cores: prateado, laranja-cósmico ou azul-intenso
Armazenamento: 256GB, 512GB, 1TB ou 2TB

R$ 9.899,10

R$ 12.499,00

Compre agora

iPhone 17 Pro

Cores: prateado, laranja-cósmico ou azul-intenso
Armazenamento: 256GB, 512GB ou 1TB

R$ 9.599,00

R$ 11.499,00

Compre agora

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The iPhone 18 Pro Max could pack a nearly 12% larger battery than its predecessor, potentially delivering another big boost in battery life.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

Apple is bracing for a sharp rise in the cost of building its upcoming iPhone 18 Pro models, with bill-of-materials (BOM) expenses for the 256 GB version projected to climb about 38% year-over-year, according to the latest smartphone industry research from TrendForce.

The primary driver is soaring memory prices due to RAMageddon. Memory’s share of total BOM cost for recent 256 GB iPhone Pro models has already jumped from roughly 10% a year ago to about 34% in the third quarter of 2026 and is expected to exceed 40% in the first half of 2027. This marks a major shift: the application processor and display, long the biggest cost components, are being overtaken by memory.

TrendForce estimates the BOM cost of the 256 GB iPhone 18 Pro, due in the third quarter of 2026, will be approximately 38% higher than its 2025 predecessor. If memory prices keep rising, the increase could grow even larger in 2027.

Faced with these higher costs, Apple is expected to absorb part of the increase by accepting lower gross margins rather than fully passing the burden to consumers. The company may follow a strategy similar to recent MacBook launches, softening retail price hikes to protect shipment volumes and market share. Apple could also raise prices on older iPhone models at the same time as the new launch to help offset the memory-driven cost pressure.

The research notes that if even Apple, with its industry-leading profitability, feels this squeeze, Android smartphone makers will face even tighter margins. Many will need to pass on a larger share of the cost increases, leading to steeper retail price rises than those anticipated for the iPhone. Entry-level and mid-range devices, where margins are already thin, will be hit hardest. With memory prices having risen five- to sevenfold since early 2025, some brands may have little choice but to implement substantial price increases or discontinue lines that have fallen into negative gross margins.

As a result, TrendForce expects global smartphone production to remain under downward pressure from the second half of 2026 through 2027 as elevated memory costs continue to weigh on demand.

MacDailyNews Take: RAMageddon won’t last forever — new capacity should ease pressures eventually — but it’s exposing fundamental differences in business models. In a world of rising component costs, customer loyalty isn’t just nice-to-have marketing fluff. It’s a competitive superpower.

Apple isn’t totally immune, but its customers are, by far, the least likely to blink.

See also: Apple customers won’t blink at RAMageddon price increases – but Dell, Lenovo, and Samsung’s will -June 25, 2026

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Apple’s upcoming iPhone 18 Pro Max is set to deliver a meaningful jump in battery capacity, according to a new leak reported by MacRumors

An alleged photo of a battery pack intended for the Chinese model of the iPhone 18 Pro Max lists a capacity of 5,391 mAh. That figure represents a nearly 12% increase over the 4,823 mAh battery found in the equivalent Chinese-market iPhone 17 Pro Max. The image, which shows a unit that includes a SIM card tray, was shared on the Korean platform Naver and is said to have originated on the Chinese social media site Weibo.

The same 5,391 mAh capacity previously appeared in a regulatory filing last month, lending additional weight to the claim.

For the U.S. version of the iPhone 18 Pro Max — which lacks a physical SIM tray and therefore has more internal space — the leak points to an even higher capacity of 5,567 mAh. That would mark a nearly 10% year-over-year increase from the 5,088 mAh battery in the U.S. iPhone 17 Pro Max.

By contrast, the smaller iPhone 18 Pro is not expected to see significant battery gains. The U.S. model is reportedly set to use a 4,288 mAh battery, representing less than a 1% increase over the 4,252 mAh unit in the current iPhone 17 Pro. Earlier rumors that the iPhone 18 Pro Max will be thicker than its Pro sibling may help explain the disparity in capacity increases.

Regional differences in battery size stem from Apple’s decision to retain physical SIM trays in certain markets while making U.S. (and some other) models eSIM-only. The extra space freed by removing the tray allows for slightly larger batteries in those configurations. Since the iPhone 17 generation, the list of eSIM-only markets has expanded beyond the United States to include Canada, Japan, Mexico, Saudi Arabia, the United Arab Emirates, and several other countries and territories.

If the leaked figures prove accurate, the iPhone 18 Pro Max should offer noticeably improved battery life when it arrives later this year. As always with unconfirmed rumors, official confirmation will have to wait until Apple’s formal announcement.

MacDailyNews Take: Sold! (Oh, wait, we have to see what the foldable offers first!)

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Apple is intensifying preparations for its annual September product launch event while incoming CEO John Ternus assembles his leadership team and new details emerge about a discarded element of the company’s recently launched device-leasing program called “Apple Upgrade.”

The company is readying for what is described as its biggest event of the year, expected in the first half of September. Retail employees in the U.S. are participating in a lottery for roles supporting the in-person media gathering at Apple Park, including organizing lines, checking in guests, providing directions, greeting attendees, and assisting security. The event is widely anticipated to feature the latest iPhone models, including Pro variants and Apple’s first foldable iPhone, among other hardware.

At the same time, John Ternus is preparing to assume the CEO role on September 1, succeeding Tim Cook, who will become executive chairman. As part of early management moves, Bloomberg News‘ Mark Gurman reports, Ternus has brought back Laura Legros, a former vice president of hardware engineering who retired in 2022. Legros previously worked under Ternus and will return as a vice president reporting directly to him. In the new role, she is expected to work cross-functionally, helping coordinate product delivery, development schedules, and alignment across engineering teams — serving as a bridge between different parts of the organization. The hire marks a rare instance of Apple recalling a retired executive and reflects Ternus beginning to put his stamp on the leadership ranks ahead of the transition.

Separately, fresh details have emerged about a scrapped “white-glove” concept for Apple Upgrade, the leasing program that launched in late July and replaced the prior iPhone Upgrade Program and standard financing options. Apple had considered shipping replacement devices already preloaded with a customer’s data and settings restored from an iCloud backup, so the new hardware would arrive ready to use. The technical challenges were not the primary barrier. Instead, privacy and security concerns — along with the optics of the company accessing and restoring personal backups onto devices in its facilities — led the company to abandon the idea. The launched version of Apple Upgrade does not include any such pre-setup feature.

These developments underscore Apple’s focus on a high-stakes product cycle and organizational shifts as Ternus prepares to lead the company into its next phase.

MacDailyNews Take: We’re glad that Apple Upgrade feature was scrapped! Now, we hope for Ternus’ sake that there are enough people left at Apple who remember how the company ran under Steve Jobs so that the company can quickly get back into that mindset. Churning out iterations of Jobs era products for fifteen years fueled a lot of brain drain and Cook era sclerotic thinking at the company over the last decade and a half. Fingers crossed!

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When the iPhone Ultra launches alongside the iPhone 18 Pro Max this fall, Apple will face an awkward marketing dilemma.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)