A Apple disponibilizou ontem a quinta versão beta dos sistemas 27 e, no caso do iOS, além de trazer novidades como novos ícones para apps nativos e mais opções de personalização de voz para a Siri, a última atualização fez menção à linha de iPhones que deverá ser lançada entre o final deste ano e o início do ano que vem, composta pelos modelos “18 Pro”, “18 Pro Max”, “Ultra”, “18”, “18e” e “Air 2”.

As referências foram encontradas pela Macworld em arquivos do sistema relacionados aos drivers de bateria do iPhone, limitando-se à exibição dos codinomes desses aparelhos. Nenhuma outra informação sobre esses dispositivos foi localizada.

A lista dos seis codinomes internos inclui:

• V62: “iPhone Air 2”
• V63: “iPhone 18 Pro”
• V64: “iPhone 18 Pro Max”
• V67: “iPhone 18”
• V68: “iPhone Ultra”
• V69: “iPhone 18e”

Algo semelhante ocorreu com o “iPhone Ultra” na quarta versão beta do novo iOS, cujo código incluía referências a um aparelho com múltiplas baterias — algo inexistente hoje e fortemente especulado no caso do primeiro dobrável da Apple.

Em um feito inédito, o tradicional evento de setembro destinado ao anúncio de novos iPhones — cujos preparativos já começaram — poderá dividir os lançamentos da linha “iPhone 18”, restringindo-se inicialmente aos modelos premium, como o “Ultra”, o “18 Pro” e o “18 Pro Max”, enquanto os demais aparelhos ficarão para o início do ano que vem.

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While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year.


In a report this week estimating that the iPhone 18 Pro's bill of materials will be nearly 40% higher than the iPhone 17 Pro, Taiwanese research firm TrendForce said the iPhone 18 Pro will start with 256GB of storage, matching the iPhone 17 Pro's minimum capacity. The report did not explicitly mention the iPhone 18 Pro Max, but the Pro and Pro Max models have started with the same amount of storage for the past two generations.

Minimum storage capacities by model:

• iPhone 16 Pro: 128GB


• iPhone 17 Pro: 256GB


• iPhone 18 Pro (rumored): 256GB

Even though it does not expect an increase in base storage, TrendForce said that retail price increases for the iPhone 18 Pro models are "unavoidable" due to increased costs for components. RAM costs have increased significantly due to the ongoing memory chip shortage, and prices for storage and A20 Pro chips are also expected to be higher.

According to reports, iPhone 18 Pro starting prices in the U.S. could be $200 to $300 higher compared to iPhone 17 Pro starting prices. If so, the iPhone 18 Pro and iPhone 18 Pro Max could start at up to $1,399 and $1,499, respectively.

In June, Apple raised prices on all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. The increases ranged from $30 for the HomePod mini to up to $1,300 for a high-end Mac Studio configuration.

Apple said it raised prices because of the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. The supply-demand imbalance has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products, and Apple has now passed those costs on to customers.

Apple CEO Tim Cook previously commented that price increases were "unavoidable" due to "a hundred-year flood" on memory pricing.

Apple is expected to announce the iPhone 18 Pro models in September.
This article, "iPhone 18 Pro Will Reportedly Start With 256GB of Storage" first appeared on MacRumors.com

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The iPhone 18 Pro Max could pack a nearly 12% larger battery than its predecessor, potentially delivering another big boost in battery life.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

Apple is bracing for a sharp rise in the cost of building its upcoming iPhone 18 Pro models, with bill-of-materials (BOM) expenses for the 256 GB version projected to climb about 38% year-over-year, according to the latest smartphone industry research from TrendForce.

The primary driver is soaring memory prices due to RAMageddon. Memory’s share of total BOM cost for recent 256 GB iPhone Pro models has already jumped from roughly 10% a year ago to about 34% in the third quarter of 2026 and is expected to exceed 40% in the first half of 2027. This marks a major shift: the application processor and display, long the biggest cost components, are being overtaken by memory.

TrendForce estimates the BOM cost of the 256 GB iPhone 18 Pro, due in the third quarter of 2026, will be approximately 38% higher than its 2025 predecessor. If memory prices keep rising, the increase could grow even larger in 2027.

Faced with these higher costs, Apple is expected to absorb part of the increase by accepting lower gross margins rather than fully passing the burden to consumers. The company may follow a strategy similar to recent MacBook launches, softening retail price hikes to protect shipment volumes and market share. Apple could also raise prices on older iPhone models at the same time as the new launch to help offset the memory-driven cost pressure.

The research notes that if even Apple, with its industry-leading profitability, feels this squeeze, Android smartphone makers will face even tighter margins. Many will need to pass on a larger share of the cost increases, leading to steeper retail price rises than those anticipated for the iPhone. Entry-level and mid-range devices, where margins are already thin, will be hit hardest. With memory prices having risen five- to sevenfold since early 2025, some brands may have little choice but to implement substantial price increases or discontinue lines that have fallen into negative gross margins.

As a result, TrendForce expects global smartphone production to remain under downward pressure from the second half of 2026 through 2027 as elevated memory costs continue to weigh on demand.

MacDailyNews Take: RAMageddon won’t last forever — new capacity should ease pressures eventually — but it’s exposing fundamental differences in business models. In a world of rising component costs, customer loyalty isn’t just nice-to-have marketing fluff. It’s a competitive superpower.

Apple isn’t totally immune, but its customers are, by far, the least likely to blink.

See also: Apple customers won’t blink at RAMageddon price increases – but Dell, Lenovo, and Samsung’s will -June 25, 2026

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The post iPhone 18 Pro production costs set to jump nearly 40% as memory prices soar, forcing Apple to weigh margin cuts appeared first on MacDailyNews.

The upcoming iPhone 18 Pro Max will be equipped with a nearly 12% larger battery compared to the iPhone 17 Pro Max, according to an apparent leak.


An alleged photo of a battery pack for a Chinese model of the iPhone 18 Pro Max with a SIM card tray lists a capacity of 5,391 mAh, up from 4,823 mAh for the equivalent iPhone 17 Pro Max battery. The photo was shared on the Korean platform Naver today, but it supposedly originated from the Chinese social media platform Weibo.

The identical 5,391 mAh capacity appeared in a regulatory database last month, so the capacity is looking increasingly likely to be accurate.


For the U.S. model of the iPhone 18 Pro Max, in which the lack of a SIM card tray provides more space for a slightly larger battery, the Naver post claims it will have a 5,567 mAh capacity. The equivalent iPhone 17 Pro Max has a 5,088 mAh battery, so this would work out to be a nearly 10% increase on a year-over-year basis.

Based on this leak, it appears that meaningful battery life gains will not extend to the smaller iPhone 18 Pro. In the U.S., the device will apparently have a 4,288 mAh battery, which would be less than a 1% increase over the iPhone 17 Pro's 4,252 mAh battery in that country. It was previously rumored that the iPhone 18 Pro Max will be thicker than the iPhone 18 Pro, so that might help to explain the difference.

All of the alleged iPhone 18 Pro battery capacities are listed in the table below.

iPhone 18 Pro

	China	China Difference	U.S.	U.S. Difference
iPhone 16 Pro	3,582mAh	+308mAh	3,582mAh	+308mAh
iPhone 17 Pro	3,988mAh	+406mAh	4,252mAh	+670mAh
iPhone 18 Pro	4,056mAh	+68mAh	4,288mAh	+36mAh

iPhone 18 Pro Max

	China	China Difference	U.S.	U.S. Difference
iPhone 16 Pro Max	4,685mAh	+244mAh	4,685mAh	+244mAh
iPhone 17 Pro Max	4,823mAh	+138mAh	5,088mAh	+403mAh
iPhone 18 Pro Max	5,391mAh	+568mAh	5,567mAh	+479mAh

The capacities differ by region because Apple has continued to include a SIM tray on iPhones sold in some countries outside of the U.S., while U.S. models have been eSIM only since the iPhone 14 lineup. Without a physical tray taking up internal space, Apple can fit a slightly larger battery into the eSIM-only version of each device.

Starting with the iPhone 17 Pro and the iPhone 17 Pro Max, the SIM card tray is also removed on models sold in Canada, Japan, Mexico, Saudi Arabia, the United Arab Emirates, and a few other countries and territories.
This article, "iPhone 18 Pro Max's Larger Battery Capacity Allegedly Revealed" first appeared on MacRumors.com

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Apple is intensifying preparations for its annual September product launch event while incoming CEO John Ternus assembles his leadership team and new details emerge about a discarded element of the company’s recently launched device-leasing program called “Apple Upgrade.”

The company is readying for what is described as its biggest event of the year, expected in the first half of September. Retail employees in the U.S. are participating in a lottery for roles supporting the in-person media gathering at Apple Park, including organizing lines, checking in guests, providing directions, greeting attendees, and assisting security. The event is widely anticipated to feature the latest iPhone models, including Pro variants and Apple’s first foldable iPhone, among other hardware.

At the same time, John Ternus is preparing to assume the CEO role on September 1, succeeding Tim Cook, who will become executive chairman. As part of early management moves, Bloomberg News‘ Mark Gurman reports, Ternus has brought back Laura Legros, a former vice president of hardware engineering who retired in 2022. Legros previously worked under Ternus and will return as a vice president reporting directly to him. In the new role, she is expected to work cross-functionally, helping coordinate product delivery, development schedules, and alignment across engineering teams — serving as a bridge between different parts of the organization. The hire marks a rare instance of Apple recalling a retired executive and reflects Ternus beginning to put his stamp on the leadership ranks ahead of the transition.

Separately, fresh details have emerged about a scrapped “white-glove” concept for Apple Upgrade, the leasing program that launched in late July and replaced the prior iPhone Upgrade Program and standard financing options. Apple had considered shipping replacement devices already preloaded with a customer’s data and settings restored from an iCloud backup, so the new hardware would arrive ready to use. The technical challenges were not the primary barrier. Instead, privacy and security concerns — along with the optics of the company accessing and restoring personal backups onto devices in its facilities — led the company to abandon the idea. The launched version of Apple Upgrade does not include any such pre-setup feature.

These developments underscore Apple’s focus on a high-stakes product cycle and organizational shifts as Ternus prepares to lead the company into its next phase.

MacDailyNews Take: We’re glad that Apple Upgrade feature was scrapped! Now, we hope for Ternus’ sake that there are enough people left at Apple who remember how the company ran under Steve Jobs so that the company can quickly get back into that mindset. Churning out iterations of Jobs era products for fifteen years fueled a lot of brain drain and Cook era sclerotic thinking at the company over the last decade and a half. Fingers crossed!

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A Caviar publicou algumas páginas com alegados detalhes internos sobre os futuros iPhone 18 Pro, iPhone 18 Pro Max e o dobrável iPhone Ultra, incluindo características técnicas detalhadas e a data de apresentação, que coincidem com uma boa parte dos rumores já conhecidos.

The post iPhone 18 Pro e iPhone Ultra: fabricante de luxo russa revela detalhes que batem certo com os principais rumores appeared first on Tek Notícias.