AI's impact outpaced our ability to measure it in H1 2026. Indig's citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next.

The post AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands appeared first on Search Engine Journal.

AI search only feels like a new sport to the people who were never really training. Here's what actually changed, and what didn't.

The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.

Google's former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more.

The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.

The four arguments used to sell llms.txt would pass a text file about cats. Here's why that matters for every GEO tactic you're buying.

The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.

Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations.

The post The AEO Playbook: How to Get Cited & Stay Visible appeared first on Search Engine Journal.

Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it.

The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People appeared first on Search Engine Journal.

Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search.

The post The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] appeared first on Search Engine Journal.

Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind's Demis Hassabis as Chief Scientist.

The post Google Chief Scientist Who Helped Build Modern Search And AI Steps Away appeared first on Search Engine Journal.

If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here's the fix.

The post AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization appeared first on Search Engine Journal.

Articles alone stopped being a viable product. A discoverability framework for publishers: passive, active, owned – plus the intent-led journalism that gets you there.

The post The Future Of Discoverability appeared first on Search Engine Journal.

Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue.

The post AI Visibility Measurement: What To Track & What To Ignore appeared first on Search Engine Journal.

Reddit CEO Steve Huffman revealed intent to leverage the platform's vast amount of evergreen content on recommendations and reviews.

The post Reddit CEO Intends To Show More Reviews And Recommendations appeared first on Search Engine Journal.