New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI referral traffic.

The post AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data appeared first on Search Engine Journal.

Kevin Indig's data across 1,094 categories shows that only 15.2% have a clear ChatGPT owner, and citations barely predict which brand gets named.

The post 89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes appeared first on Search Engine Journal.