Everyone knows that great gimmicks are the key to hiring top developers for your startup.

That's why small AI startup LemonLime—which "optimizes your existing data to work with AI"—has so many of them. Want a job interview? Score a perfect 7/7 on the company's own "Is it a Lemon or a Lime?" game. Or—hear me out—get something permanently tattooed on your flesh.

LemonLime has tried both tactics in the past few weeks. The tattoo stunt generated the most publicity, of course, much of it negative. According to a writeup in Inc., seven people took the deal and got tattooed with the LemonLime logo during a party.

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New research from the U.K.’s Imperial College and France’s Emlyon Business School mapped out how Silicon Valley founders commit fraud — and the role investors play.

After years of pushing full speed ahead on AI, OpenAI CEO Sam Altman says maybe it’s time for the AI industry to “pace” itself. The comments came just days after one of OpenAI’s own models broke out of its test environment and got tangled up in a breach at Hugging Face — though as Equity’s hosts point out, sloppy security seems to have […]