Ferrariβs $640K Luce EV sells out 2026 allocation: ~500 units
29 July 2026 at 18:44
Ferrari has already sold every Luce it plans to build in 2026. The automakerβs first electric car hit its full-year sales target β just under 500 units β in less than two months, the Financial Times reported.
Thatβs despite a brutal wave of design criticism and a β¬550,000 (~$640,000) starting price that lands the EV near the top of Ferrariβs lineup.