Apple Silicon and AI
In an exclusive conversation with The Deep View ahead of WWDC 2026 in June, Doug Brooks, senior product manager of Apple silicon, discussed how Appleβs long-term investments in neural processing, unified memory, power-efficient computing, and hardware-software integration have positioned its devices for the AI era.
He also explained why Macs have become a favorite platform among AI developers, why Mac minis and Mac Studios are emerging as the preferred AI agent machines, and how Apple sees the future of on-device AI across iPhone, iPad, and Mac.
[β¦]
βWe build a chip knowing exactly what systems itβs going to go into. The chip can influence the system design, and the system design can influence the chip requirements. Theyβre married together very tightly. Iβd actually go a step further and include software in that equation. As we enable new capabilities in the chip, we want to make sure those capabilities are exposed all the way through the software stack so developers can benefit and customers can benefit. Because if those transistors go unused, whatβs the point? Itβs not about adding something and hoping somebody finds a use for it. We want those capabilities available to solve real problems. I think thatβs what allows us to build better systems and ultimately better products.β
It seems like a lot of it is just that developers like macOS.
Previously:
Update (2026-07-10): See also: Hacker News.