iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026.


CIRP's latest quarterly survey found that just 12% of new iPhone buyers in the March quarter had come over from an Android phone, with the remaining 1% arriving from a feature phone, a different smartphone platform, or buying a smartphone for the first time. That puts loyalty three percentage points above the same quarter a year earlier, when 14% of buyers switched from Android and the overall loyalty figure sat at 84%.

The firm has been tracking this movement for years by asking iPhone buyers what device they owned right before their purchase, among other questions about how they shop. Across the periods it measured recently, the share of buyers coming from Android has held in a fairly narrow 11% to 15% band, a much smaller pool of switchers than in the iPhone's early years, when Apple was still expanding beyond AT&T to other U.S. carriers and picking up large numbers of new users in the process.

The trend held steady in early 2024 too, when 13% of buyers arrived from Android and loyalty came in at 85%. CIRP's numbers suggest the bulk of smartphone owners settled on a platform long ago, and only a small slice change sides each year. This is a pattern other recent surveys have pointed to as well, even if their methodology and figures differ from CIRP's.

Apple will roll out Siri AI, its overhauled AI assistant, in iOS 27 later this year, which could help retain existing iPhone owners. Attracting Android converts is a separate challenge, though Apple's upcoming foldable iPhone will introduce a new form factor that may appeal to some existing Android foldable owners.
This article, "iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows" first appeared on MacRumors.com

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The European Commission today formally ordered Google to give third-party AI services the same access to Android device features that Gemini has. Europe's Digital Markets Act requires software makers like Apple and Google to grant equal interoperability to third-party apps and services, and the EC is enforcing it.


DMA interoperability rules are why Siri AI won't be available in the European Union when iOS 27 launches. While Apple tried to work out an agreement with regulators before launching ‌Siri‌ AI in Europe, Google did the opposite. Instead of asking, Google just launched Gemini integration on Android and opted to deal with the consequences afterward. Google's strategy gives Android users in Europe full Gemini access while it works on compliance with the DMA.

The European Commission is giving Google a full year to implement changes that will meet the Digital Markets Act requirements, and that's before any legal appeals Google might make.

The European Commission is making many of the same demands of Google that it made of Apple. Google must allow AI apps to access 11 features, such as:

• AI services must be accessible through voice commands like "Hey Google" or through access points like the home button or another activation button.


• AI services must be able to complete actions in and across apps, including completing long-running tasks in the background.


• Google must allow AI services to access context from apps and device sensors so AI can offer proactive services and anticipate user needs.


• Google has to give AI apps sufficient hardware and software resources, including access to its on-device AI models to execute tasks.

Google is required to implement the majority of the European Commission's changes by August 1, 2027.

Shortly after announcing ‌Siri‌ AI, Apple said EU regulators would not accept any of its proposed solutions to introduce the feature, and refused to engage on options that "preserve privacy and security." Apple wanted to use a Trusted System Agent that would allow third-party virtual assistants to safely access the same device capabilities as ‌Siri‌ AI.

Apple said the Digital Markets Act would require it to give any AI system "nearly unlimited access to a user's device," along with the ability to act on that information autonomously.

The European Commission claims Apple was "unable to develop interoperability solutions that meet essential EU privacy and security standards" and instead asked for a blanket exemption from the interoperability requirements, which the EC did not grant.

In response to the EC's mandate, Google said the requirements "risk undermining vital privacy and security guardrails for millions of Europeans." Google hasn't given information on its next steps, but it says it plans to "continue advocating for a balanced approach that protects privacy and security while supporting market goals."
This article, "EU Orders Google to Give Rival AI Apps the Same Android Access as Gemini" first appeared on MacRumors.com

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