As companies face increasing pressure to address climate change, many are choosing to publicly announce voluntary carbon-elimination goals.

New research reveals that many "green" claims are almost impossible to verify, often masking the full truth. University of Technology (UTS) professor of marketing Natalina Zlatevska said shoppers often rely on the labels as a shortcut when making quick decisions in supermarkets.

Companies may only need to send an acknowledgment message to boost repeat customer participation in recycling and reuse programs for used goods like laptops and coffee pods, according to a new study led by Penn State researchers. The idea for the study arose over a cup of coffee—more specifically, the single-use pod used to make the coffee. Over a series of experiments, the researchers found that a simple "we received your item" email was all it took to encourage less-engaged customers to become repeat recyclers and to raise the company's sustainability profile.

New Adelaide University research has identified which industries, workplace structures and employment policies are most strongly linked to gender pay gaps in Australian workplaces, with flexible work arrangements being a key indicator.

A study of funded AI startups provides a glimpse of which jobs may be most affected by AI. As AI tools are embraced by industry after industry, the impacts of these tools on jobs remain unclear. Previous analyses have focused on the theoretical capabilities of LLMs, but social factors are also likely to play a role in shaping what aspects of work see AI integration—or full automation.

Online advertisers and government agencies use algorithmic tools to tailor and target their campaigns to reach as many people as possible.

If public companies are increasingly focused on meeting quarterly earnings expectations, what happens to the innovations that require years of investment and patience to develop?

A new international study has found that venture debt is reshaping how capital moves through technology startup ecosystems around the world. Analyzing data from 59 countries between 2015 and 2024, the researchers show that greater venture debt availability is associated with lower early-stage equity funding, higher late-stage equity funding, and a positive overall effect on the total capital available to startups.

Investment podcasts can prompt investors to take action. However, they do not provide a reliable return advantage. This is shown in a new working paper by Prof. Dr. Marten Laudi of Kühne Logistics University (KLU) and Janik Ole Wecks of the University of Bremen. Using more than 25,000 episodes, the study examines how podcast content about publicly traded companies and stocks correlates with trading activity, price movements and investment returns.

Conventional wisdom suggests that counterfeit luxury goods are primarily purchased by consumers who cannot afford authentic products. But recent research published in Marketing Science challenges that assumption, finding that both lower- and higher-income consumers are significantly more likely to purchase counterfeit goods than middle-income consumers.