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Rivian CEO signals self-driving prices, like Tesla’s, will fall

17 June 2026 at 17:21

Rivian CEO RJ Scaringe says the money automakers charge for self-driving software won’t last, comparing autonomy to airbags: a paid option today, baked into the price of every car tomorrow.

The comments, made in a new interview with WIRED, amount to a quiet warning shot at Tesla, which just moved its β€œFull Self-Driving” package to a subscription-only model at $99 per month.

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