Rivian CEO signals self-driving prices, like Teslaβs, will fall
17 June 2026 at 17:21
Rivian CEO RJ Scaringe says the money automakers charge for self-driving software wonβt last, comparing autonomy to airbags: a paid option today, baked into the price of every car tomorrow.
The comments, made in a new interview with WIRED, amount to a quiet warning shot at Tesla, which just moved its βFull Self-Drivingβ package to a subscription-only model at $99 per month.